<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Communities/Social Networks</title><link>http://www.marcomprofessional.com/categories/communities</link><description>Posts in the Communities/Social Networks category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Thu, 21 Aug 2008 21:24:08 +0100</lastBuildDate><copyright>Copyright: (C) 2008 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/categories/communities</link></image>	<item><title>Can you see it? Making influence visible.</title><description><![CDATA[There&#39;s a revolution coming in public relations... visualisation.[Courtesy Christopher Baker]Picture the sceneYou hold an event to gather key stakeholders together, say a couple of dozen, and you want to maximise the&nbsp; positive networking such an event should catalyse. You&#39;re also aware of a few potential personality clashes.&nbsp; But how many one-to-one relationships are you actually trying to manage here?It turns out, your relationship with each of them included, that there&#39;s 300 relationships in that room!&nbsp;]]></description><link>http://www.marcomprofessional.com/posts/philip.sheldrake/can-you-see-it-making-influence-visible</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/philip.sheldrake/can-you-see-it-making-influence-visible</guid><pubDate>Tue, 19 Aug 2008 16:01:06 +0100</pubDate></item>
		<item><title>Announcing the Harvest Twestival!</title><description><![CDATA[In the pub the other night, over a few beers (where all the best ideas happen), a group of Twitterers / footballing-wannabees came up with an idea for a tweetup, bringing together the disparate worlds of Karaoke, Twitter and the Harvest Festival.The result? The Harvest Twestival!The event will happen on 25 September in a mystery location in deepest darkest London (which means that we&#39;re still sorting out a venue...).As well as meeting the faces behind the Twitter avatars (and checking out whether]]></description><link>http://www.marcomprofessional.com/posts/ben.matthews/announcing-the-harvest-twestival</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/ben.matthews/announcing-the-harvest-twestival</guid><pubDate>Thu, 07 Aug 2008 17:43:00 +0100</pubDate></item>
		<item><title>Over on A New Marketing blog: A Definitive Explanation of Social Media</title><description><![CDATA[Interesting post from Matt J. McDonald over at A New Marketing blog on social media:&quot;I like Wikipedia&#39;s definition of social media and I think it&rsquo;s accurate, if slightly long winded. But if someone asked me what social media is, personally I&rsquo;d reply with &ldquo;Social Media is any new web tool or technology that connects people.&rdquo;I&rsquo;ve been thinking about it a little more and essentially, all social media can be broken down into 3 simple categories.&nbsp;Socially Created ContentA lot of what comes to mind when people think &ldquo;social media&rdquo;]]></description><link>http://www.marcomprofessional.com/posts/anna.gueldenhaupt/over-on-a-new-marketing-blog-a-definitive-explanation-of-social-media</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/anna.gueldenhaupt/over-on-a-new-marketing-blog-a-definitive-explanation-of-social-media</guid><pubDate>Wed, 06 Aug 2008 11:33:28 +0100</pubDate></item>
		<item><title>Brian Solis Introduces the 'Conversation Prism'</title><description><![CDATA[Mapping the amorphous mass that is &#39;social media&#39; is no easy task, particularly as it&#39;s an rapidly changing beast.&nbsp;Once visualised, however, it&#39;s a lot easier to &#39;get&#39; the the size and scope of social media, and of course better understand the challenge it presents brands, companies, marketers and PR people etc.Prominent blogger&nbsp;Brian Solis&nbsp;has, in conjunction with Jesse Tomas of JESS3&nbsp;created the conversation prism that shows graphically how online communities]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/brian-solis-introduces-the-conversation-prism</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/brian-solis-introduces-the-conversation-prism</guid><pubDate>Wed, 06 Aug 2008 05:28:25 +0100</pubDate></item>
		<item><title>Mobile social networking - worth $3.3billion by 2013?</title><description><![CDATA[&hellip;is it going to be big? (I meet people who&rsquo;ve never been on Facebook. I meet people who are tired of Facebook. I meet people with iPhones who don&rsquo;t use the Facebook bit. I meet people who are on LinkedIn but don&rsquo;t like it)&hellip; so why will social networking get big on mobile? ReadWriteWeb reports below&hellip; but I&rsquo;m cynical of these business models that are all advertising based, when we all know the ad pot isn&rsquo;t getting bigger, and everyone&rsquo;s expecting to have a slice&hellip;]]></description><link>http://www.marcomprofessional.com/posts/charlie.hoult/mobile-social-networking---worth-3.3billion-by-2013</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/charlie.hoult/mobile-social-networking---worth-3.3billion-by-2013</guid><pubDate>Sat, 02 Aug 2008 22:05:38 +0100</pubDate></item>
		<item><title>The Top 100 brands in social media</title><description><![CDATA[The Top 100 brands in social media is a fascinating report in the top brands in social media today. Not only is it a great report but we&rsquo;re particularly pleased with one particular brand: Finally, LG makes number 25 in the immediate future rankings for share of voice, whilst at Interbrand it is ranked at ninety-four. LG has been actively engaging with the blogosphere for sometime now. This is really pleasing because, as we&rsquo;ve mentioned before, we manage the social media campaign for LG, which includes managing their blog not just for the UK but France, Germany, Italy and Spain, but more important working on their relations with other bloggers and influencers in the social media sphere.]]></description><link>http://www.marcomprofessional.com/posts/chris.applegate/the-top-100-brands-in-social-media</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/chris.applegate/the-top-100-brands-in-social-media</guid><pubDate>Fri, 01 Aug 2008 16:38:12 +0100</pubDate></item>
		<item><title>The power of social bookmarking and how to use it in your organisation today</title><description><![CDATA[The more stuff there is, the more difficult it is to find the right stuff at the right time.&nbsp; Guess that&#39;s almost Google&#39;s raison d&#39;etre, but have they got it right?&nbsp; Is there a better or alternative search approach for you and your colleagues, and what would this mean for your marketing and search engine optimisation (SEO)?Google&#39;s highly secretive approach to working out what might be more relevant to your search query is called PageRank. Fundamentally, their innovation counts a link to a website as a vote for that website&#39;s content.&nbsp;]]></description><link>http://www.marcomprofessional.com/posts/philip.sheldrake/the-power-of-social-bookmarking-and-how-to-use-it-in-your-organisation-today</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/philip.sheldrake/the-power-of-social-bookmarking-and-how-to-use-it-in-your-organisation-today</guid><pubDate>Fri, 01 Aug 2008 13:01:03 +0100</pubDate></item>
		<item><title>Is the Internet your best friend?</title><description><![CDATA[Before the Internet came along there were two main ways of finding suitable suppliers for things we wanted to buy. If we knew we wanted something but didn&#39;t know who to get it from, the first thing we used to do was ask a friend or colleague. And if they couldn&#39;t come up with the answer we had to thumb our way through Yellow Pages. Then, the Internet arrived and we had a &quot;third person&quot; we could ask. Gradually, web sites replaced the Yellow Pages. Indeed, each year now we get two copies of Yellow Pages delivered (because we have two phone lines) and both of them sit in a corner gathering dust.]]></description><link>http://www.marcomprofessional.com/posts/graham.jones/is-the-internet-your-best-friend</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/graham.jones/is-the-internet-your-best-friend</guid><pubDate>Fri, 01 Aug 2008 06:59:00 +0100</pubDate></item>
		<item><title>Comcast Cares and Why Your Business Should Too - The Socialization of Service</title><description><![CDATA[Bradley C. Bower for The New York Times Frank Eliason, digital care manager at Comcast There&#39;s certainly no shortage of discussions in the blogosphere that examine and spotlight companies that are listening to brand-related conversations across the Social Web to improve customer service, retention, and loyalty. But, when the New York Times decides to profile the emerging and critically important trend of two-way dialog between company representatives and stakeholders, we actually begin the process]]></description><link>http://www.marcomprofessional.com/posts/brian.solis/comcast-cares-and-why-your-business-should-too---the-socialization-of-service</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/brian.solis/comcast-cares-and-why-your-business-should-too---the-socialization-of-service</guid><pubDate>Mon, 28 Jul 2008 14:01:00 +0100</pubDate></item>
		<item><title>Why "do you use social media?" is the wrong question for marketers to ask</title><description><![CDATA[Have you noticed there are a bunch of polls and research reports that ask people questions such as &quot;Do you read blogs?&quot; or &quot;Do you use social media?&quot; or &quot;Do you go to video sharing sites?&quot; Often the resulting data show rather small use compared to those who, say, use search engines or email. From the perspective of the value of social media in an organization&#39;s overall marketing and PR efforts, this data is misleading and dangerous. Why? Because the data is used by social-media-resistant executives to justify sticking exclusively to the methods that worked decades ago like image advertising, direct mail, and the yellow pages.]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/why-do-you-use-social-media-is-the-wrong-question-for-marketers-to-ask</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/why-do-you-use-social-media-is-the-wrong-question-for-marketers-to-ask</guid><pubDate>Sat, 26 Jul 2008 13:58:28 +0100</pubDate></item>
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