<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Advertising</title><link>http://www.marcomprofessional.com/categories/advertising</link><description>Posts in the Advertising category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Sat, 30 Aug 2008 08:15:40 +0100</lastBuildDate><copyright>Copyright: (C) 2008 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/categories/advertising</link></image>	<item><title>Humour in Advertising</title><description><![CDATA[Funny ad for German online shop Otto that successfully conveys the brand&#39;s key selling point i.e. a thick shopping catalogue. Hilarious (and effective).&nbsp;While on the subject of catalogues,&nbsp;this&nbsp;is also worth a look - the website product page of Dutch department store, HEMA. Wait a couple of seconds, turn up your volume, sit back and enjoy. Clever!]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/humour-in-advertising</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/humour-in-advertising</guid><pubDate>Sat, 23 Aug 2008 06:26:31 +0100</pubDate></item>
		<item><title>YouTube tests mobile ads as Rythm New Media folds in the UK</title><description><![CDATA[Google&rsquo;s mobile blog announced yesterday that it had been testing display ads on YouTube in the USA and Japan as &lsquo;a first step&rsquo;. Details are vague on the ad formats being trialled, the blog mentions an &lsquo;additional branding tool&rsquo; for advertisers and Eric Schmidt has in the past expressed a a preference for ads that are embedded across the bottom of the video area itself, after trials of various ad formats on the PC Internet version of YouTube, including pre and post roll.]]></description><link>http://www.marcomprofessional.com/posts/si.crowhurst/youtube-tests-mobile-ads-as-rythm-new-media-folds-in-the-uk</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/si.crowhurst/youtube-tests-mobile-ads-as-rythm-new-media-folds-in-the-uk</guid><pubDate>Tue, 19 Aug 2008 14:25:51 +0100</pubDate></item>
		<item><title>Nobody cares about your products and services (except you)</title><description><![CDATA[Let&#39;s be honest, OK? Nobody cares about your products and services except you and the others in your organization. What your buyers do care about are themselves. And they care a great deal about solving their problems (and are always on the lookout for a company that can help them do so). The good news for smart marketers is that this knowledge has the potential to make you many times more successful. It may quite literally transform your business (that&rsquo;s not just my opinion; many people write me to tell me so).]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/nobody-cares-about-your-products-and-services-except-you</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/nobody-cares-about-your-products-and-services-except-you</guid><pubDate>Mon, 18 Aug 2008 23:08:38 +0100</pubDate></item>
		<item><title>Mobile Ad Watch July 2008</title><description><![CDATA[Another month, another innovative form of mobile web advertising catches our eye. The new T-mobile mobile web portal has been branded in conjunction with the new release of the new Batman film &lsquo;The Dark Knight&rsquo;. This is the first time we&rsquo;ve actually seen a takeover on an operator portal. I must say it is visually engaging and also offers some above average content, including a free trailer. Some operators are still charging users for this type of sponsored content. Doh! The takeover concept has also been used to promote the film in magazine and newspaper ads, so an interesting case of the mobile mechanic reflecting the approach in other channels (which actually works!).]]></description><link>http://www.marcomprofessional.com/posts/si.crowhurst/mobile-ad-watch-july-2008</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/si.crowhurst/mobile-ad-watch-july-2008</guid><pubDate>Mon, 04 Aug 2008 11:32:58 +0100</pubDate></item>
		<item><title>Google Ad Planner stats don’t add up</title><description><![CDATA[Has Google got its numbers wrong? That&rsquo;s the question at the root of blog postings this afternoon from Tim Anderson and Andrew Smith.Web traffic data used as source information for its new Ad Planner tool shows huge discrepancies between Google&rsquo;s own data and figures cited by publishers.Tim pulls up the stats for traffic to his own site:I took a look at my own figures for June. My stats show about 6.5 times more page views than AdSense [Google] reports. This isn&rsquo;t hits vs pages, incidentally.]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/google-ad-planner-stats-dont-add-up</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/google-ad-planner-stats-dont-add-up</guid><pubDate>Tue, 22 Jul 2008 15:13:00 +0100</pubDate></item>
		<item><title>The Free Communications Group and the Death of Broadcasting</title><description><![CDATA[&quot;Broadcasting is really too important to be left to the broadcasters&quot;. So said Tony Benn, Member of Parliament, to constituents in 1968. That same year, the Free Communications Group (FCG) was founded to demand &quot;democratic control of all media&quot;.&nbsp;Lets skip the next forty years&#39; analysis of broadcasting motives and actions that so preoccupied these politicians, broadcasters and journalists. In 2008, convergence has emerged as a force of nature, irrevocably changing &quot;broadcasting&quot;]]></description><link>http://www.marcomprofessional.com/posts/philip.sheldrake/the-free-communications-group-and-the-death-of-broadcasting</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/philip.sheldrake/the-free-communications-group-and-the-death-of-broadcasting</guid><pubDate>Mon, 21 Jul 2008 10:42:33 +0100</pubDate></item>
		<item><title>Mobile Monday - "Enabling Location in Applications"</title><description><![CDATA[I popped down to MoMo London (Mobile Monday London) last night, which was held at the CBI Conference Center in Centre Point Tower.Titled &ldquo;Enabling Location in Applications&rdquo;, the evening was sponsored by Skyhook Wireless. Whereas the last MoMo London featured a high-level panel discussion on current mobile trends from a media and marketing perspective, this event was more of a show and tell.The people presenting their ideas were:Ted Morgan &ndash; Skyhook WirelessBen Ward &ndash; Yahoo! BrickhouseCharles Wiles - Google GearsAndrew Scott &ndash;]]></description><link>http://www.marcomprofessional.com/posts/ben.matthews/mobile-monday---enabling-location-in-applications</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/ben.matthews/mobile-monday---enabling-location-in-applications</guid><pubDate>Tue, 15 Jul 2008 08:15:00 +0100</pubDate></item>
		<item><title>WARNING: Guerrilla Marketers Stalk Streets For Maximum Buzz</title><description><![CDATA[This will keep you amused if you&#39;re into really clever guerrilla marketing tactics.&nbsp;Strong creative ideas and solid execution = positive buzz and &#39;talkability&#39;.&nbsp;Hat tip to Rogier van Wagtendonk who compiled the presentation (along with various sources, as acknowledged by Rogier).I recommend you view full screen via Slideshare for full effect.Enjoy! | View | Upload your own | View | Upload your own]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/warning-guerrilla-marketers-stalk-streets-for-maximum-buzz</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/warning-guerrilla-marketers-stalk-streets-for-maximum-buzz</guid><pubDate>Tue, 15 Jul 2008 05:03:33 +0100</pubDate></item>
		<item><title>Marketing budgets decline, but internet up</title><description><![CDATA[The Q1 2008 Bellwether Report, the quarterly survey of marketing spend published by the IPA, reveals that current budgets have again been revised down for the second consecutive quarter; suggesting business confidence has fallen further. All sectors of the industry have experience cuts with the exception of spend on internet marketing suggesting that budgets are being diverted into this area. Budgets are predicted to fall further as a result on low corporate profitability through the end of the year.]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/marketing-budgets-decline-but-internet-up</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/marketing-budgets-decline-but-internet-up</guid><pubDate>Mon, 14 Jul 2008 13:33:00 +0100</pubDate></item>
		<item><title>Maximising Revenue From Mobile Advertising 2008 - Part Deux</title><description><![CDATA[As mentioned earlier this week, the Creative Director and I attended the 2008 make money by flogging stuff on mobile conference on Monday. The crowd were pretty much all mobile technology or network people, with some agency representatives, consultants and analysts thrown in. All in all quite an interesting bunch, with some senior and seasoned experts putting in their pennies worth. We were, I believe, the only pure-play mobile ad agency there, if there were others, they kept pretty quiet. The day was a game of two halves.]]></description><link>http://www.marcomprofessional.com/posts/si.crowhurst/maximising-revenue-from-mobile-advertising-2008---part-deux</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/si.crowhurst/maximising-revenue-from-mobile-advertising-2008---part-deux</guid><pubDate>Tue, 24 Jun 2008 21:58:10 +0100</pubDate></item>
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