<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Entertainment & Leisure</title><link>http://www.marcomprofessional.com/categories/entertainment</link><description>Posts in the Entertainment & Leisure category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Fri, 30 Jul 2010 20:46:34 +0100</lastBuildDate><copyright>Copyright: (C) 2010 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/categories/entertainment</link></image>	<item><title>Engaging with Mad Men’s Don Draper ahead of Series 4 launch tonight; but UK fans will need to wait</title><description><![CDATA[Series 4, the new season of Mad Men, the cult drama about life in a 1960s New York ad agency, premiers on US TV broadcast networks tonight. There&rsquo;s not a lot that a 50-year old creative agency could teach about social media you&rsquo;d have thought. But you&rsquo;d be wrong. Characters from the show have been tweeting in the run up to the launch of the new series. Its a delightful social media execution that is completely on-message for Mad Men. Here are a couple of tweets that I&rsquo;ve exchanged with the show&rsquo;s Don Draper and Peggy Olson.]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/engaging-with-mad-mens-don-draper-ahead-of-series-4-launch-tonight-but-uk-fans-will-need-to-wai</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/engaging-with-mad-mens-don-draper-ahead-of-series-4-launch-tonight-but-uk-fans-will-need-to-wai</guid><pubDate>Sun, 25 Jul 2010 09:30:43 +0100</pubDate></item>
		<item><title>Video Usage May Drive U.S. Broadband Revolt</title><description><![CDATA[eMarketer reports that while most mainstream U.S. consumers may not care much about the broadband access speed that they have at home, they are very interested in continuing to gain access to the vast array of video content that&#39;s readily available to them via the public Internet.The number of online video viewers continues to grow, while the number of videos viewed skyrockets. Nearly 183 million U.S. internet users watched an average of 186 videos per viewer during the month of May, for a total of 34 billion videos, according to comScore.U.S.]]></description><link>http://www.marcomprofessional.com/posts/david.deans/video-usage-may-drive-u.s.-broadband-revolt</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.deans/video-usage-may-drive-u.s.-broadband-revolt</guid><pubDate>Sat, 10 Jul 2010 12:25:00 +0100</pubDate></item>
		<item><title>What Celebrities Can Learn From Dannii Minogue</title><description><![CDATA[Can&#39;t say I ever thought I&#39;d write a post like this, but here you go...In one fell swoop, Dannii Minogue - sister of singing star Kylie and a recording and TV personality in her own right - has managed to change public perceptions of her &#39;brand&#39;.Unless you&#39;ve been living in a cave, you&#39;d know that Dannii and boyfriend Kris Smith have just had a child, a little boy named Ethan. Now, Dannii has always been a bit of a publicity junkie and is no stranger to the tabloid press or women&#39;s glossies.&nbsp;]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/what-celebrities-can-learn-from-dannii-minogue</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/what-celebrities-can-learn-from-dannii-minogue</guid><pubDate>Sat, 10 Jul 2010 05:01:55 +0100</pubDate></item>
		<item><title>1.9 Billion Installed CE Devices in U.S. by 2013</title><description><![CDATA[Creating 3D video content is gaining momentum in Hollywood. The excitement over 3D has also found its way to the U.S. consumer electronics market. By 2013, one in five new televisions sold in America will be 3D, according to the latest market study by In-Stat.Year-over-year shipment growth will be 231 percent between 2010 and 2011 -- resulting in a doubling of the U.S. installed base of units for 3D TVs from 2010 to 2011. &quot;High definition (HD) did create a wave of activity in the U.S. market, not seen since the introduction of color,&quot;]]></description><link>http://www.marcomprofessional.com/posts/david.deans/1.9-billion-installed-ce-devices-in-u.s.-by-2013</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.deans/1.9-billion-installed-ce-devices-in-u.s.-by-2013</guid><pubDate>Fri, 02 Jul 2010 18:42:00 +0100</pubDate></item>
		<item><title>Tech in the Park: Making Clever Use of Teens’ Love of Music</title><description><![CDATA[Recently, I&rsquo;ve taken a particular interest in technology in public places, probably due to spending too much time pondering my surroundings while waiting for the train.&nbsp;This latest example, discovered thanks to Michael Dales, is close to home just North of Cambridge. It&rsquo;s so simple and it&rsquo;s bound to make a lot of young people happy this summer. Wondering what this is? It&rsquo;s a rather clever contraption, apparently installed by Monster Play, a Hertfordshire-based company.]]></description><link>http://www.marcomprofessional.com/posts/vero.pepperrell/tech-in-the-park-making-clever-use-of-teens-love-of-music</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/vero.pepperrell/tech-in-the-park-making-clever-use-of-teens-love-of-music</guid><pubDate>Wed, 30 Jun 2010 13:09:13 +0100</pubDate></item>
		<item><title>Netflix Factor: Evolution of U.S. Online Video Users</title><description><![CDATA[U.S. online video viewership has risen steadily and is expected to grow through 2014. eMarketer estimates that growth will slow from between 8 and 9 percent a year from 2010 through 2012 to about 5.2 percent in 2014 -- when 77 percent of all U.S. Internet users will be routinely watching online video content.Growth in online video viewership was increasing more quickly between 2008 and 2009, by 11.3 percent. At the same time, streaming and downloading of full-length movies increased much more dramatically.]]></description><link>http://www.marcomprofessional.com/posts/david.deans/netflix-factor-evolution-of-u.s.-online-video-users</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.deans/netflix-factor-evolution-of-u.s.-online-video-users</guid><pubDate>Sat, 12 Jun 2010 10:44:00 +0100</pubDate></item>
		<item><title>Highly Commended Award for Advergames Paper</title><description><![CDATA[&ldquo;Analyzing advergames: active diversions or actually deception&rdquo; - a review of advergames, especially those used by children, and the rhetoric versus reality of their claimed effects and effectiveness has won the Highly Commended Award from the Emerald Literati Network. &nbsp;The paper also highlighted that the majority of web sites do not comply with the existing broadcasting codes of practice for mainstream advertising - raising major concerns of what constitutes acceptable online behavior.&nbsp;]]></description><link>http://www.marcomprofessional.com/posts/stephan.dahl/highly-commended-award-for-advergames-paper</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephan.dahl/highly-commended-award-for-advergames-paper</guid><pubDate>Tue, 25 May 2010 11:07:16 +0100</pubDate></item>
		<item><title>New Segmentation: a Source of IPTV Innovation</title><description><![CDATA[Five years ago, I recall when the incumbent Telcos in the U.S. were making plans to launch their IPTV services, and I remember being hopeful that this could be the beginning of an exciting new chapter in the pay-TV industry.The market opportunities for innovative video entertainment offerings were unlimited -- due to the lack of meaningful differentiation among the legacy cable and satellite pay-TV service providers.Unfortunately, the results thus far have been disappointing to me -- since most IPTV]]></description><link>http://www.marcomprofessional.com/posts/david.deans/new-segmentation-a-source-of-iptv-innovation</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.deans/new-segmentation-a-source-of-iptv-innovation</guid><pubDate>Mon, 24 May 2010 08:22:00 +0100</pubDate></item>
		<item><title>Want a good review for Four Lions? Ask twitter…</title><description><![CDATA[&nbsp;&nbsp;This is interesting&hellip; &hellip;the honourable Rupert Britton, Dark Lord of Content Strategy here at PHD, has had a tweet picked up of his thoughts on the new Chris Morris film Four Lions, and it&rsquo;s been used in an ad. It&rsquo;s the second one down&hellip; He&rsquo;s not the only one though&hellip; they&rsquo;ve used about four or five, mixed in with reviews from proper journalistic organs. Oh, and the Evening Standard. Anyway, it&rsquo;s really interesting, for several reasons.]]></description><link>http://www.marcomprofessional.com/posts/michael.litman.2/want-a-good-review-for-four-lions-ask-twitter</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/michael.litman.2/want-a-good-review-for-four-lions-ask-twitter</guid><pubDate>Mon, 17 May 2010 12:34:02 +0100</pubDate></item>
		<item><title>Kickstarting Dorm with you as a movie producer</title><description><![CDATA[Last year, I wrote about Ryan Gielen, a NYC-based Indie film director and producer. What interested me was how Ryan made much of the soundtrack of his film The Graduates available for free download. This strategy built buzz and helped propel The Graduates to the #1 position on Hulu and iTunes and made it a successful indie film of 2009. Now Ryan is back with a new film called &quot;Dorm&quot;. And he is again getting creative about building buzz for the film. The film is about four freshmen trapped in their dorm during the biggest snowstorm of the year.]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/kickstarting-dorm-with-you-as-a-movie-producer</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/kickstarting-dorm-with-you-as-a-movie-producer</guid><pubDate>Mon, 10 May 2010 17:39:27 +0100</pubDate></item>
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