<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Youth</title><link>http://www.marcomprofessional.com/categories/youth</link><description>Posts in the Youth category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Wed, 07 Jan 2009 22:24:48 +0000</lastBuildDate><copyright>Copyright: (C) 2009 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/categories/youth</link></image>	<item><title>FILE UNDER: It Doesn't Make Sense!</title><description><![CDATA[I dunno about you, but does this make sense.Today my 12-year-old daughter was having fun on Roi World (a dress-up games for girls website) - not that I was checking up, but I caught something out of the corner of my eye.An advertisement for Macquarie Bank.WTF?What the hell is going on with the world of advertising when Macquarie Bank is advertising its term deposits on a website designed for pre-teen girls.Doesn&#39;t make sense. A waste of time, effort and money. And to think we&#39;re in the depths of a global financial crisis.]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/file-under-it-doesnt-make-sense</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/file-under-it-doesnt-make-sense</guid><pubDate>Sat, 29 Nov 2008 09:31:25 +0000</pubDate></item>
		<item><title>Falling ad revenues call for 'smart' marketing practices</title><description><![CDATA[Nielsen&#39;s new figures point to a significant decline in ad spend. According to the figures, ad spend has declined by 5.28% in Q2 of this year and, if we&#39;re to believe the figures, we must all be shuffling a little uncomfortably in our seats. For the first time, for a long time, marketers will find themselves under scrutiny from within their organisations, to justify the value of their investment. In the course of our lives as technology PRs, we meet lots and lots of marketing managers / directors and executives who geniunely feel trapped by the status quo.]]></description><link>http://www.marcomprofessional.com/posts/caroline.tarbett/falling-ad-revenues-call-for-smart-marketing-practices</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/caroline.tarbett/falling-ad-revenues-call-for-smart-marketing-practices</guid><pubDate>Tue, 28 Oct 2008 12:31:53 +0000</pubDate></item>
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