<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Consumer &amp; FMCG</title><link>http://www.marcomprofessional.com/categories/consumer</link><description>Posts in the Consumer &amp; FMCG category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Fri, 30 Jul 2010 20:39:35 +0100</lastBuildDate><copyright>Copyright: (C) 2010 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/categories/consumer</link></image>	<item><title>Stop-motion walk across America in 2 minutes</title><description><![CDATA[&nbsp;&ldquo;Here&rsquo;s a really astonishing stop-motion video of a guy walking across America. Peter Cote, director Sam Griffith, and the Conscious Minds Productions crew approached Levis jeans for sponsorship and products to use during the shoot. The trip began June 17 in New York and ended July 1 in San Francisco. For the actual photography, the crew used a Canon 5D. You can read more about how they shot the project at Planet 5D.&rdquo; And here&rsquo;s the behind the scenes: via petapixel.com]]></description><link>http://www.marcomprofessional.com/posts/michael.litman.2/stop-motion-walk-across-america-in-2-minutes</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/michael.litman.2/stop-motion-walk-across-america-in-2-minutes</guid><pubDate>Sun, 25 Jul 2010 11:04:08 +0100</pubDate></item>
		<item><title>Bad Social: Impact of Social Media on the IPhone 4 & AAPL Stock</title><description><![CDATA[By Ryck Lent: &quot;It&#39;s the antenna, stupid!&quot;Well, sure it is. But Apple&#39;s (AAPL) handling of this product problem in the new world of social media and social commerce is worth considering in detail. Here&#39;s the key statistic:During seven trading days, from the Friday (July 9th) prior to Consumer Reports&#39; confirmation of the antenna problem and the &quot;Not Recommended&quot; review (Monday July 12) through Monday, July 19th, AAPL stock dropped around $15 per share. With a little over 900M shares outstanding, this means AAPL lost $12 BILLION in market capitalization -- a 5% decline.]]></description><link>http://www.marcomprofessional.com/posts/vanessa.dimauro/bad-social-impact-of-social-media-on-the-iphone-4--aapl-stock</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/vanessa.dimauro/bad-social-impact-of-social-media-on-the-iphone-4--aapl-stock</guid><pubDate>Mon, 19 Jul 2010 19:37:00 +0100</pubDate></item>
		<item><title>Long but awesome: The Making of the Old Spice commercial</title><description><![CDATA[via stephanie.posterous.com]]></description><link>http://www.marcomprofessional.com/posts/michael.litman.2/long-but-awesome-the-making-of-the-old-spice-commercial</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/michael.litman.2/long-but-awesome-the-making-of-the-old-spice-commercial</guid><pubDate>Sun, 18 Jul 2010 21:01:28 +0100</pubDate></item>
		<item><title>linkto.tv&#8217;s video hotspots drive web sales</title><description><![CDATA[I don&rsquo;t know about you but I never use my TV&rsquo;s tediously slow red button. Interactive it ain&rsquo;t. More dynamic interactive video formats are in the works. One example is linkto.tv developed by the How to TV. I caught up with How to TV&rsquo;s&nbsp;Russell Goldsmith yesterday and he explained how linkto.tv enabled a video producer to create linkable hotspots in video content. Have a look at these videos for Jaegar, Pantene and the Westfield Shopping Centre. The application is available as a tool to Brightcove and Ooyala users or as a do-it-yourself application on the linkto.tv site.]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/linkto.tv8217s-video-hotspots-drive-web-sales</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/linkto.tv8217s-video-hotspots-drive-web-sales</guid><pubDate>Fri, 16 Jul 2010 14:33:02 +0100</pubDate></item>
		<item><title>Using social media to better product development</title><description><![CDATA[In their report &quot;The path to successful new products&quot; McKinsey found that the businesses with the best product-development track records do three things better than their less-successful peers: They create a clear sense of project goals early on; They nurture a strong project culture in their workplace; and, They maintain close contact with customers throughout a project&#39;s duration. Doing these things created real advantage:&quot;The teams in our study that embraced these tactics were 17 times as likely as the laggards to have projects come in on time, five times as likely to be on budget, and twice as likely to meet their company&#39;s return-on-investment targets&quot;.]]></description><link>http://www.marcomprofessional.com/posts/walter.adamson/using-social-media-to-better-product-development</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/walter.adamson/using-social-media-to-better-product-development</guid><pubDate>Mon, 12 Jul 2010 17:52:00 +0100</pubDate></item>
		<item><title>Mazda Australia social media Zoom Zoom</title><description><![CDATA[Last year, I was in Melbourne, Australia delivering a Social Media Masterclass and participating in a few Tweetups. I met James Duthie and we got to talking about Automaker websites around the world and how most of them are just big TV-like advertising sites. James contacted me to say that Mazda Australia has re-vamped their approach. We like what we see! Right on the homepage is a big community section. Live tweets appear &ndash; on the homepage! &ndash; and there are links to community forums and blogs.]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/mazda-australia-social-media-zoom-zoom</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/mazda-australia-social-media-zoom-zoom</guid><pubDate>Thu, 08 Jul 2010 14:48:28 +0100</pubDate></item>
		<item><title>Customer Experience: Do You Really Know Your Audience?</title><description><![CDATA[It&rsquo;s no surprise that the increasingly social web have enabled customers to be heard while helping to improve the very products and services they&rsquo;ve purchased. As millions of people continue to search online for the product they need and the service they want, do you know how the recession has impacted your customer&rsquo;s value perception?&nbsp; How are you going to improve the customer experience to optimize your products and services? Your customer may have already shifted their spending in favor of private label brands over name brands or reduce the quantity or frequency of buying altogether.&nbsp;]]></description><link>http://www.marcomprofessional.com/posts/eric.tsai/customer-experience-do-you-really-know-your-audience</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/eric.tsai/customer-experience-do-you-really-know-your-audience</guid><pubDate>Thu, 01 Jul 2010 03:28:33 +0100</pubDate></item>
		<item><title>Are you afraid of change?</title><description><![CDATA[If like me, you&rsquo;re a fan of Mary Queen of Shops, you&rsquo;ll have loved tonight&rsquo;s episode. The show saw retail expert, Mary Portas, travel up north to rescue a 115-year old greengrocers that was starting to look a little past its sell by date. Within seconds she highlighted half a dozen different things that needed sorting out &ndash; trays of food that were half-empty, veg that was clearly past its best, and signage that provided no real information. Not to mention the shop, which looked like it was stuck in the last century.]]></description><link>http://www.marcomprofessional.com/posts/matthew.watson/are-you-afraid-of-change</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/matthew.watson/are-you-afraid-of-change</guid><pubDate>Tue, 22 Jun 2010 00:30:30 +0100</pubDate></item>
		<item><title>Neuromarketing, Imprinting & David Hasselhoff on Your Mind</title><description><![CDATA[The foods you prefer, the music you like or whether you think David Hasselhoff is a really good singer or an insane reality tv judge who makes awesome youtube vides, are likely influenced by &lsquo;imprints&lsquo; embedded in your unconscious mind. &lsquo;Imprints&lsquo; can be defined as the subconscious rules that guides each of us depending on the culture in which we are raised. The combination of the experience and the accompanying emotion creates the imprint. The stronger the emotion, the deeper the imprint.]]></description><link>http://www.marcomprofessional.com/posts/marc.narine/neuromarketing-imprinting--david-hasselhoff-on-your-mind</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/marc.narine/neuromarketing-imprinting--david-hasselhoff-on-your-mind</guid><pubDate>Fri, 18 Jun 2010 17:29:02 +0100</pubDate></item>
		<item><title>CIPR Social Summer on mobile marketing</title><description><![CDATA[I&#39;m not a fan of the iPhone, or iPad come to that (more later). But it wasn&#39;t until yesterday evening at the CIPR that I learned quite how manic some marketers have become. The following conversation won&#39;t be verbatim as I wasn&#39;t party to it, but it&#39;s a good representation of the story as I heard it last night from those who are having these conversations too regularly:_________ Marketer: We need an iPhone app?Mobile marketing expert: Righteo. Why&#39;s that?Marketer: Because they&#39;re really cool and cool&#39;s where it&#39;s at for our target demographic.Mobile marketing expert:]]></description><link>http://www.marcomprofessional.com/posts/philip.sheldrake/cipr-social-summer-on-mobile-marketing</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/philip.sheldrake/cipr-social-summer-on-mobile-marketing</guid><pubDate>Fri, 11 Jun 2010 09:12:43 +0100</pubDate></item>
	</channel></rss>