<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in SEO/SEM</title><link>http://www.marcomprofessional.com/categories/seo-sem</link><description>Posts in the SEO/SEM category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Mon, 06 Oct 2008 14:05:34 +0100</lastBuildDate><copyright>Copyright: (C) 2008 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/categories/seo-sem</link></image>	<item><title>Landing Pages and the Importance of Selling a Lifestyle</title><description><![CDATA[Ian Lurie over at Conversation Marketing put up a great post yesterday about optimising landing pages to improve conversions. In his post he talks about the &quot;hero shot&quot; or an image on your page that captures the visitor&#39;s attention and defines your product or brand. This got me thinking about not just how important the quality of the images on a website are but how important it is to match the text to the images to convey an overall tone that helps drive the visitor to make a purchase.]]></description><link>http://www.marcomprofessional.com/posts/mindy.gofton/landing-pages-and-the-importance-of-selling-a-lifestyle</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/mindy.gofton/landing-pages-and-the-importance-of-selling-a-lifestyle</guid><pubDate>Thu, 02 Oct 2008 17:00:46 +0100</pubDate></item>
		<item><title>Top 25 Marketing Research and Analysis Tools</title><description><![CDATA[Marketing research and analysis is one of the most important aspects of any business. Yet, it&#39;s normally overlooked by most small and medium size companies. We understand that back in the old days marketing research would cost a small fortune which most SMEs couldn&#39;t afford. However the internet brought us a host of resources and databases where you can get precious information for FREE. This article covers a variety of tools that we use on a daily basis when dissecting existing markets for our clients, discovering new ones, or keeping a close eye on the latest trends.]]></description><link>http://www.marcomprofessional.com/posts/tino.triste/top-25-marketing-research-and-analysis-tools</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/tino.triste/top-25-marketing-research-and-analysis-tools</guid><pubDate>Thu, 02 Oct 2008 11:00:49 +0100</pubDate></item>
		<item><title>Using Google Insights for market research</title><description><![CDATA[Google Insights for Search provides additional features aimed to help advertisers and marketers understand search patterns and visitors&#39; behaviour. Google Insights for Search allows you, for example, to determine the seasonality of any market, or establish the geographical distribution of a given search term. The ability to obtain this type of data is precious and surely gives you an edge over your competition, whether you need to fine-tune your pay per click ads, evaluate the market potential of your next business venture, or find popular keyphrases for your SEO campaigns.]]></description><link>http://www.marcomprofessional.com/posts/tino.triste/using-google-insights-for-market-research</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/tino.triste/using-google-insights-for-market-research</guid><pubDate>Thu, 02 Oct 2008 11:00:49 +0100</pubDate></item>
		<item><title>Googlebotâs Hot Date</title><description><![CDATA[Google has published an article on the Google Webmaster Central Blog explaining the relationship between the Googlebots and crawled websites. I have to say that it&#39;s somewhat cheesy the way it has been addressed by emulating a conversion in a hot date between the website and the Googlebot. However, it&#39;s worth reading as it explains how Googlebot interacts with websites and how it navigates through them. For example, if Googlebot is crawling for web search it ignores .JPG or .MP3 files, or if it&#39;s crawling for Google Scholar it prioritises .DOC or .PDF files.]]></description><link>http://www.marcomprofessional.com/posts/tino.triste/googlebotas-hot-date</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/tino.triste/googlebotas-hot-date</guid><pubDate>Thu, 02 Oct 2008 11:00:49 +0100</pubDate></item>
		<item><title>Canonical URLs, SEO and .htaccess</title><description><![CDATA[It is very common for web sites to have multiple urls pointing to the same page. This happens especially to a website&#39;s home page and where content management systems generate dynamic urls. It wouldn&#39;t be wrong to say that the following urls are all the same: http://helloworld.com http://helloworld.com/index.html http://www.helloworld.com http://www.helloworld.com/index.html In actual fact they are, and typically all the above web addresses would display the same web page. From a SEO perspective that&#39;s where the problem lies.]]></description><link>http://www.marcomprofessional.com/posts/tino.triste/canonical-urls-seo-and-.htaccess</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/tino.triste/canonical-urls-seo-and-.htaccess</guid><pubDate>Thu, 02 Oct 2008 11:00:49 +0100</pubDate></item>
		<item><title>Google Friends Connect Preview Release</title><description><![CDATA[Google Friend Connect is a new service which is set out to grow the number of visitors by making your web site more social. Google Friend Connect makes it easy to enhance your web site&#39;s social and viral features, such as member management, message board, reviews, and picture-sharing. All without programming!To add Google Friend Connect to your web site you just need to add a few lines of code in your web pages where you want the gadgets to appear.Your visitors will be able to login to your site using their Google, Yahoo, AIM, or OpenID account.And connect with their friends from Facebook, Google Talk, hi5, orkut, Plaxo, and other OpenSocial enabled applications.]]></description><link>http://www.marcomprofessional.com/posts/tino.triste/google-friends-connect-preview-release</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/tino.triste/google-friends-connect-preview-release</guid><pubDate>Thu, 02 Oct 2008 11:00:49 +0100</pubDate></item>
		<item><title>Search marketing will only succeed if you know your target market</title><description><![CDATA[For the non-search marketers reading this blog, Sphinn is a niche search marketing social media site - it&#39;s essentially Digg or Reddit for those of us who work in search. The &quot;What&#39;s New&quot; page of Sphinn on Friday afternoon inspired me. Around lunchtime in the UK you always start to see a lot spam submissions. Today&#39;s submissions, however, were a bit different - less spam and more a case of &quot;What are they thinking?&quot; The following examples come from search marketers submitting real content - to the completely wrong market.]]></description><link>http://www.marcomprofessional.com/posts/mindy.gofton/search-marketing-will-only-succeed-if-you-know-your-target-market</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/mindy.gofton/search-marketing-will-only-succeed-if-you-know-your-target-market</guid><pubDate>Thu, 02 Oct 2008 11:00:47 +0100</pubDate></item>
		<item><title>Dear Google, why has my (spam) site been banned from your index?</title><description><![CDATA[While trying to find some simple articles for a client today, we stumbled across the following comment on the Official Google Webmaster Central Blog: OK, so, this spammer has made a post on the official Google blog asking why his site hasn&#39;t been indexed and adding a spammy, keyword stuffed link to a second site. Now, do we need to spell out why his site disappeared from Google? For the record, the site in his username contains syndicated article content - all duplicates. The site in the keyword-stuffed link is &quot;under construction&quot;]]></description><link>http://www.marcomprofessional.com/posts/mindy.gofton/dear-google-why-has-my-spam-site-been-banned-from-your-index</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/mindy.gofton/dear-google-why-has-my-spam-site-been-banned-from-your-index</guid><pubDate>Thu, 02 Oct 2008 11:00:47 +0100</pubDate></item>
		<item><title>Autogenerated content - just say no to gibberish!</title><description><![CDATA[With &quot;content is king&quot; the SEO mantra of the last five years, many businesses are tempted to look for programs that can create coherent, autogenerated text focused on their target keywords. Before you decide to use autogenerated content as a means to promote your business, read this snippet of text, produced by one of the best content generators I&#39;ve yet to encounter: The door has been a basic part of every building since people lived in caves. There are many different variations of doors, but they fall into two main classifications.]]></description><link>http://www.marcomprofessional.com/posts/mindy.gofton/autogenerated-content---just-say-no-to-gibberish</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/mindy.gofton/autogenerated-content---just-say-no-to-gibberish</guid><pubDate>Thu, 02 Oct 2008 11:00:47 +0100</pubDate></item>
		<item><title>Use Analytics to measure SEO effectiveness</title><description><![CDATA[Google Analytics is a free program which was based on the $500 per month Urchin Live web statistics program. None of our customers could afford this program. But when Google purchased Urchin, they offered their premium service to the world...for free. While it does take some time to properly set up analytics, with basic HTML skills you could do it yourself. If not, it will take your web people about an hour to set it up right.What analytics provides you as the site owner is insight into how web surfers]]></description><link>http://www.marcomprofessional.com/posts/andrew.allen/use-analytics-to-measure-seo-effectiveness</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/andrew.allen/use-analytics-to-measure-seo-effectiveness</guid><pubDate>Thu, 25 Sep 2008 00:27:00 +0100</pubDate></item>
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