<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Promotion</title><link>http://www.marcomprofessional.com/categories/promotion</link><description>Posts in the Promotion category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Wed, 07 Jan 2009 22:43:06 +0000</lastBuildDate><copyright>Copyright: (C) 2009 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/categories/promotion</link></image>	<item><title>Twitter competition outcomes</title><description><![CDATA[&nbsp; A great competition to promote an online service using Twitter to collect entries. We will be posting a trivia question every hour on the hour starting 1st Dec 08 till 25th Dec on twitter. Three people who reply to the tweet with the correct answer will get a $9.69 credit to their NameCheap account. Simple, isn&#39;t it I like the touch that the first respondent wins PLUS two others chosen at random.&nbsp; How did they do it? Set up a Twitter account and tell your customers how to follow you]]></description><link>http://www.marcomprofessional.com/posts/rebecca.caroe/twitter-competition-outcomes</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/rebecca.caroe/twitter-competition-outcomes</guid><pubDate>Mon, 05 Jan 2009 04:27:37 +0000</pubDate></item>
		<item><title>Links of the Week Dec 15, 2008 >>></title><description><![CDATA[Here&#39;s what caught my eye this week:Death to the Embargo (TechCrunch)Michael Arrington continues to stir the PR pot, this time by announcing that: &quot;From now our new policy is to break&nbsp;every&nbsp;embargo.&quot;The Media is Not Dying (The Flak)Peter Himler hits back at Twitterer @themediaisdying&nbsp;who relays via 140 character tweets news of mainstream media sackings and closures.Mission Impossible IV: Tom Cruise Eating Humble Pie for his New Movie (PR Rock &amp; Roll)Drew Kerr examines]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/links-of-the-week-dec-15-2008</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/links-of-the-week-dec-15-2008</guid><pubDate>Sat, 20 Dec 2008 05:25:14 +0000</pubDate></item>
		<item><title>QR codes and the Kelly Brooks Pepsi campaign</title><description><![CDATA[When Kelly Brooks starts appearing in ads featuring QR codes you know that the 2D dot matrix bar code technology is close to a tipping point. Brooks features in a Pepsi campaign that has gone live this week and images of her clutching a QR code have featured in most of the tabloids. QR (short for Quick Response) codes are 2D postage stamp sized barcodes that can pack in up to half a page of data. The technology was originally devised to track goods in a supply chain but has found its way into the consumer mobile sector in tagging application.]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/qr-codes-and-the-kelly-brooks-pepsi-campaign</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/qr-codes-and-the-kelly-brooks-pepsi-campaign</guid><pubDate>Sat, 13 Dec 2008 08:08:00 +0000</pubDate></item>
		<item><title>SpinVox delights with Covent Garden Wishing Well</title><description><![CDATA[Shout out to experiential firm Freestate that developed and built SpinVox&rsquo;s Wishing Well installation as part of the Covent Garden Christmas festival. It&rsquo;s a wonderful, almost magical piece of work that cannot fail to bring a smile to your face. As you call 020 7818 0880 your wish is converted to text and projected onto the walls inside the Wishing Well installation in Covent Garden. It also appears online. It&rsquo;s rare for a brand to delight its audience &ndash; but SpinVox has achieved exactly that with its Wishing Well.]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/spinvox-delights-with-covent-garden-wishing-well</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/spinvox-delights-with-covent-garden-wishing-well</guid><pubDate>Fri, 12 Dec 2008 12:18:00 +0000</pubDate></item>
		<item><title>Confusion reigns over email marketing</title><description><![CDATA[People are getting confused over the benefits of email marketing according to a new report on &quot;customer engagement&quot;. The study shows that 45% of businesses say they have not done email marketing to any great degree because of budgetary concerns. Now, with the recession beginning to bite and budgets being attacked even further the same study shows that 41% of business are going to invest in email marketing BECAUSE of lack of budgets.Pardon? Yes, you heard it right - businesses are not involved in email marketing because it costs too much and now that their budgets are being trimmed they are spending more on email marketing.]]></description><link>http://www.marcomprofessional.com/posts/graham.jones/confusion-reigns-over-email-marketing</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/graham.jones/confusion-reigns-over-email-marketing</guid><pubDate>Tue, 02 Dec 2008 06:39:00 +0000</pubDate></item>
		<item><title>Get more attention for your blog and you will naturally start to write more</title><description><![CDATA[Researchers at Hewlett Packard have worked out why some people do well online and others don&#39;t. The study looked at contributions made to YouTube. Why do some people post loads of videos on YouTube and others give up?It&#39;s an interesting question and relates to many other areas. For instance, why do some people start blogging and give up, yet others become ever more prolific adding blog postings almost hourly...! Also, why do some people set up web sites and update them every day, only to give up after a while, yet other individuals carry on with the updating process?All sorts of reasons have been proposed why some people do so well with blogging, web sites and posting items on YouTube.]]></description><link>http://www.marcomprofessional.com/posts/graham.jones/get-more-attention-for-your-blog-and-you-will-naturally-start-to-write-more</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/graham.jones/get-more-attention-for-your-blog-and-you-will-naturally-start-to-write-more</guid><pubDate>Mon, 01 Dec 2008 10:51:00 +0000</pubDate></item>
		<item><title>Viral Marketing Tips &#8211; Incubating Your Socially Acceptable Virus</title><description><![CDATA[It often sounds like a lot of hot air and hype. But when content is spread virally it can boost brand awareness, fill your database and turn people into internet superstars, sometimes overnight. Viral marketing has the potential to reach more people than multimillion pound branding campaigns. It&rsquo;s not easy to do though. Being able to intentionally create content that people happily share with their friends and colleagues is a challenge, particularly if you&rsquo;re a marketing agency. Word-of-mouse marketing Viral is the evolution of word-of-mouth for the digital age, bigger and better than before.]]></description><link>http://www.marcomprofessional.com/posts/david.knowles/viral-marketing-tips-8211-incubating-your-socially-acceptable-virus</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.knowles/viral-marketing-tips-8211-incubating-your-socially-acceptable-virus</guid><pubDate>Fri, 28 Nov 2008 14:25:48 +0000</pubDate></item>
		<item><title>Communicating in a new way</title><description><![CDATA[About 12 years ago I had an accountancy firm client called Websters - they were suffering a lack of new clients and when they&#39;d successfully grown an audit client the organisation moved onto working with a big accounting firm when it wanted to IPO - you had to have that stamp of approval to be taken seriously. Working with John Pattrick, together we identified a new market - auditing the service charge accounts of large shopping centres. Websters already had a couple of clients in this specialist area but it wasn&#39;t their main line of work.]]></description><link>http://www.marcomprofessional.com/posts/rebecca.caroe/communicating-in-a-new-way</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/rebecca.caroe/communicating-in-a-new-way</guid><pubDate>Wed, 26 Nov 2008 12:09:19 +0000</pubDate></item>
		<item><title>Currys not so good offer</title><description><![CDATA[Currys Christmas: So the advert says get a &pound;10 voucher when you buy a camera, ipod, sat nav or camcorder. You can even give it to someone you love this Christmas...&nbsp; &nbsp;...so, what about the small print? Well it wasn&#39;t so small:Redeemable from the 4th-24th of December!Hmm, not much good opening that on Christmas day...FAIL.]]></description><link>http://www.marcomprofessional.com/posts/giles.shorthouse/currys-not-so-good-offer</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/giles.shorthouse/currys-not-so-good-offer</guid><pubDate>Fri, 21 Nov 2008 19:20:00 +0000</pubDate></item>
		<item><title>Online shoppers make irrational choices - making selling easier</title><description><![CDATA[Shoppers make irrational choices; that&#39;s a conclusion you can draw from new consumer research from psychologists at the University of Chicago School of Business. The study looked at the influence of numbers on buying choices. It found that people chose things in a non rational way.For instance, when shown pictures produced by cameras they chose the camera which led to the best looking image. However, when shown the numerical resolution of the camera they chose a product based on that number - even if the pictures were rated worse than a camera with a lower resolution.Additional studies on the thickness of crisps and the number of air bags in a massage cushion also produced similar results.]]></description><link>http://www.marcomprofessional.com/posts/graham.jones/online-shoppers-make-irrational-choices---making-selling-easier</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/graham.jones/online-shoppers-make-irrational-choices---making-selling-easier</guid><pubDate>Fri, 14 Nov 2008 11:09:00 +0000</pubDate></item>
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