<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Direct Marketing</title><link>http://www.marcomprofessional.com/categories/direct-marketing</link><description>Posts in the Direct Marketing category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Fri, 30 Jul 2010 20:43:41 +0100</lastBuildDate><copyright>Copyright: (C) 2010 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/categories/direct-marketing</link></image>	<item><title>Awareness to Action: 4 Steps to Sell More By Getting Inside the Minds of Your Customers</title><description><![CDATA[Over the past months I wrote about how to find your customers in order to improve your customer segmentation and gain better understanding of your niche market. Everything goes back to connecting with your audience so you can craft campaigns utilizing tactics such as email marketing, SEO and social media. Then as more businesses learned the tools of the trade, I brought up the point of adding value on my last post because ultimately knowledge will be commoditized similar to most disruptive technologies.]]></description><link>http://www.marcomprofessional.com/posts/eric.tsai/awareness-to-action-4-steps-to-sell-more-by-getting-inside-the-minds-of-your-customers</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/eric.tsai/awareness-to-action-4-steps-to-sell-more-by-getting-inside-the-minds-of-your-customers</guid><pubDate>Fri, 30 Jul 2010 08:29:22 +0100</pubDate></item>
		<item><title>The Secret to Social Media Communication</title><description><![CDATA[Recently a report was released by US market research firm Pear Analytics with a statement on how 40% of Twitter messages are &ldquo;pointless babble.&rdquo; As you can see from the comments that followed, the statement rubbed some people the wrong. Although the analysis was based from a personal value judgment on individual&rsquo;s communication, it somewhat puts Twitter usage in perspective. At the end of the day nobody can speak words of wisdom every time they open their mouth (not even Warrant Buffet), but the real value of Twitter is its openness as a real-time platform for engagement opportunities.]]></description><link>http://www.marcomprofessional.com/posts/eric.tsai/the-secret-to-social-media-communication</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/eric.tsai/the-secret-to-social-media-communication</guid><pubDate>Thu, 22 Jul 2010 09:01:31 +0100</pubDate></item>
		<item><title>The 12 Principles of Brand Strategy</title><description><![CDATA[In a situation where you&rsquo;re selling to multiple personalities, it&rsquo;s best to first connect everyone on a common ground then articulate clearly what&rsquo;s in it for each of them.&nbsp; The goal is to stimulate an engaging conversation that allows us to change perception, diagnose expectations and bring clarity to the dialogue. That&rsquo;s the essence of developing a brand strategy &ndash; the foundation of your communication that builds authentic relationships between you and your audience.&nbsp;]]></description><link>http://www.marcomprofessional.com/posts/eric.tsai/the-12-principles-of-brand-strategy</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/eric.tsai/the-12-principles-of-brand-strategy</guid><pubDate>Thu, 22 Jul 2010 08:56:30 +0100</pubDate></item>
		<item><title>Customer Experience: Do You Really Know Your Audience?</title><description><![CDATA[It&rsquo;s no surprise that the increasingly social web have enabled customers to be heard while helping to improve the very products and services they&rsquo;ve purchased. As millions of people continue to search online for the product they need and the service they want, do you know how the recession has impacted your customer&rsquo;s value perception?&nbsp; How are you going to improve the customer experience to optimize your products and services? Your customer may have already shifted their spending in favor of private label brands over name brands or reduce the quantity or frequency of buying altogether.&nbsp;]]></description><link>http://www.marcomprofessional.com/posts/eric.tsai/customer-experience-do-you-really-know-your-audience</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/eric.tsai/customer-experience-do-you-really-know-your-audience</guid><pubDate>Thu, 01 Jul 2010 03:28:33 +0100</pubDate></item>
		<item><title>What is Adding Value and How it Applies to Social Networking</title><description><![CDATA[As a social media advocate I often discuss adding value to the conversations, to the communities or to the relationships. I guess I assumed everyone already knew what the term means and how it applies to them until I started to get questions from people.So what exactly is&nbsp;adding value and how? Is it just an over-used marketing jargon? An illusion of a feel-good emotion?&nbsp;The more I use the term &ldquo;value&rdquo; the more I feel like it&rsquo;s loosing its soul (I&rsquo;m guilty as charged at times).One of my favorite artists, the awesome Hugh MacLeod had a great piece about&nbsp;Adding Value&nbsp;with the quote, &ldquo;The aim of &quot;adding value&quot;]]></description><link>http://www.marcomprofessional.com/posts/eric.tsai/what-is-adding-value-and-how-it-applies-to-social-networking</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/eric.tsai/what-is-adding-value-and-how-it-applies-to-social-networking</guid><pubDate>Fri, 18 Jun 2010 11:52:38 +0100</pubDate></item>
		<item><title>How to Integrate Email Marketing, SEO and Social Media</title><description><![CDATA[Social media is changing how businesses find customers and how customers engage with brands. There are many reasons to believe that it will eventually overtake email marketing, but I&rsquo;m a firm believer that it&rsquo;s here to stay.&nbsp; In fact, I believe&nbsp;email marketing combine with search (SEO) and social media will the best strategy moving forward.However; let me get a few things straight. First, email is the original social network. Second, you need email to open social network account and get alerts.]]></description><link>http://www.marcomprofessional.com/posts/eric.tsai/how-to-integrate-email-marketing-seo-and-social-media</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/eric.tsai/how-to-integrate-email-marketing-seo-and-social-media</guid><pubDate>Fri, 18 Jun 2010 11:44:58 +0100</pubDate></item>
		<item><title>Content Marketing and Product Innovation: Is Your Brand Ready to Grow Up?</title><description><![CDATA[Living in southern California I love going to restaurants, cafes and retails stores to experience what companies are doing to attract customers.&nbsp; From merchandising to customer service, I&rsquo;m gradually seeing three popular marketing trends that everyone is doing to spread their brand voice.First, almost every company is in on the social media bandwagon specifically leveraging Facebook and Twitter to engage with their fans and broadcast their offerings.Second, companies are finding ways to collect your contact information to build their email list by offering discounts, coupons or customer loyalty programs.And third, businesses are aware of their reputation online on places such as&nbsp;Yelp,&nbsp;Consumer Reports, OpenTable,&nbsp;BizRate, Amazon&nbsp;and&nbsp;CNET.]]></description><link>http://www.marcomprofessional.com/posts/eric.tsai/content-marketing-and-product-innovation-is-your-brand-ready-to-grow-up</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/eric.tsai/content-marketing-and-product-innovation-is-your-brand-ready-to-grow-up</guid><pubDate>Thu, 20 May 2010 04:16:20 +0100</pubDate></item>
		<item><title>How to Use Google and Twitter to Find Your Customers</title><description><![CDATA[The three most important elements when starting out with marketing on the internet is to 1)&nbsp;define success&nbsp;and 2)&nbsp;know your target audience&nbsp;3)&nbsp;listen to your customers.Once you form a foundation for your web strategy, the execution becomes easy. The goal is to&nbsp;constantly test&nbsp;and&nbsp;use different campaigns&nbsp;from Search Engine Optimization (SEO) to email marketing in an attempt to achieve business objectives.I often hear business owners talk about wanting to increase sales and generate leads but fail to define what success look like to them.]]></description><link>http://www.marcomprofessional.com/posts/eric.tsai/how-to-use-google-and-twitter-to-find-your-customers</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/eric.tsai/how-to-use-google-and-twitter-to-find-your-customers</guid><pubDate>Thu, 20 May 2010 04:13:02 +0100</pubDate></item>
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