<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Digital Media Relations</title><link>http://www.marcomprofessional.com/categories/digital-media-relations</link><description>Posts in the Digital Media Relations category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Wed, 07 Jan 2009 23:23:22 +0000</lastBuildDate><copyright>Copyright: (C) 2009 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/categories/digital-media-relations</link></image>	<item><title>US Air Force Web Posting Response Assessment</title><description><![CDATA[Several weeks ago in a blog post called The US Air Force: Armed with social media, I wrote about my interview with Capt. David Faggard, Chief of Emerging Technology at the Air Force Public Affairs Agency in the Pentagon. I spoke with Capt. Faggard about what he and his team are doing to get the word out about the Air Force online. I wrote about the detailed Air Force blog assessment flowchart that Capt. Faggard shared with me. It provides, in simple to understand, but in a detailed and specific way, how to react to blog posts.]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/us-air-force-web-posting-response-assessment</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/us-air-force-web-posting-response-assessment</guid><pubDate>Mon, 05 Jan 2009 17:48:48 +0000</pubDate></item>
		<item><title>Twitter competition outcomes</title><description><![CDATA[&nbsp; A great competition to promote an online service using Twitter to collect entries. We will be posting a trivia question every hour on the hour starting 1st Dec 08 till 25th Dec on twitter. Three people who reply to the tweet with the correct answer will get a $9.69 credit to their NameCheap account. Simple, isn&#39;t it I like the touch that the first respondent wins PLUS two others chosen at random.&nbsp; How did they do it? Set up a Twitter account and tell your customers how to follow you]]></description><link>http://www.marcomprofessional.com/posts/rebecca.caroe/twitter-competition-outcomes</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/rebecca.caroe/twitter-competition-outcomes</guid><pubDate>Mon, 05 Jan 2009 04:27:37 +0000</pubDate></item>
		<item><title>Attention Twitter: You should be communicating better during what some are calling a crisis</title><description><![CDATA[I&#39;m a Twitter fan. My Twitter feed is an important way for me to communicate. And I&#39;ve said many great things about Twitter at my keynotes, on this blog, and in my books. But this weekend, Twitter has let me down. I was reading the Boston Globe Magazine today, there was a big fat interview with Biz Stone, a cofounder of Twitter. The first question the Globe asked was: &quot;In November, the company declined Facebook&#39;s offer to buy it for $500 million. Say what?&quot; Stone&#39;s answer:]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/attention-twitter-you-should-be-communicating-better-during-what-some-are-calling-a-crisis</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/attention-twitter-you-should-be-communicating-better-during-what-some-are-calling-a-crisis</guid><pubDate>Mon, 05 Jan 2009 02:00:04 +0000</pubDate></item>
		<item><title>Some handy tools for online PR and reputation monitoring</title><description><![CDATA[Image via Wikipedia I have a regular Google alert search set up for myself and my clients for key words (my name and key brands). This chucks a weekly email to me with a summary of mentions. Today I read this one from a link in Samepoint.com. In a search for my surname it came up with my Grandfrather, my Great Uncle and lots of me! So I read about the site. It describes itself as a &#39;conversational search engine&quot;. Neat idea. I have written before (and here) about conversations being increasingly important for online business development.]]></description><link>http://www.marcomprofessional.com/posts/rebecca.caroe/some-handy-tools-for-online-pr-and-reputation-monitoring</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/rebecca.caroe/some-handy-tools-for-online-pr-and-reputation-monitoring</guid><pubDate>Sat, 03 Jan 2009 17:55:16 +0000</pubDate></item>
		<item><title>Air Force Blog Assessment</title><description><![CDATA[The image above is of the Air Force Blog Assessment chart, put together by the United States Air Force - not an organisation you would expect to have a great blog engagement policy.Better, in fact, than many organisations that claim to be experts in this area, as a recent article in Web Ink Now shows:&quot;In an environment where many corporations are scared witless about social media, here a huge global organization firmly committed to social media communications to spread messages, stories, knowledge and ideals.]]></description><link>http://www.marcomprofessional.com/posts/ben.matthews/air-force-blog-assessment</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/ben.matthews/air-force-blog-assessment</guid><pubDate>Fri, 02 Jan 2009 17:00:00 +0000</pubDate></item>
		<item><title>BusinessWeek Seeking Guidance on Who To Profile in Social MediaBusinessWeek Seeking Guidance on Who To Profile in Social Media</title><description><![CDATA[Stephen Baker and Helen Walters of BusinessWeek recently asked readers to nominate those individuals who are driving the evolution and pervasiveness of Social Media as part of its &ldquo;voice of innovation&rdquo; series. Who is truly the most innovative force within social media? Who&rsquo;s really making a difference? Who really gets it? Who do you think your fellow BusinessWeek readers NEED to know about? The submissions are in and I&rsquo;m honored and humbled to be included in the list of candidates.]]></description><link>http://www.marcomprofessional.com/posts/brian.solis/businessweek-seeking-guidance-on-who-to-profile-in-social-mediabusinessweek-seeking-guidance-on</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/brian.solis/businessweek-seeking-guidance-on-who-to-profile-in-social-mediabusinessweek-seeking-guidance-on</guid><pubDate>Fri, 02 Jan 2009 14:11:00 +0000</pubDate></item>
		<item><title>SolutionsStars Video Series Helps Businesses Embrace Social Media</title><description><![CDATA[During Blogworld Expo 2008 in Las Vegas, The Network Solutions Team shot footage for SolutionsStars, its online Web series designed to help small businesses harness the potential of Social Media to identify, understand, participate, and excel in the communities that impact their bottom line.I was asked to participate by good friend Geoff Livingston (the man behind the book Now is Gone). Portions of the resulting footage were edited into two videos as part of the series, The Social Opportunity and]]></description><link>http://www.marcomprofessional.com/posts/brian.solis/solutionsstars-video-series-helps-businesses-embrace-social-media</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/brian.solis/solutionsstars-video-series-helps-businesses-embrace-social-media</guid><pubDate>Wed, 31 Dec 2008 16:12:00 +0000</pubDate></item>
		<item><title>Learn to fly in 2009</title><description><![CDATA[Regular readers of this blog know that I am a fan of ebooks as a great way to deliver information. When I find one that I like that is in a new market, I love to share with you. Sometimes what people write ebooks about are downright surprising &ndash; that&#39;s often what makes them work. Max Trescott just released Learn to Fly, an ebook that is the perfect format for getting information out to people about a process &mdash; Learning to fly an airplane &mdash; which is non-trivial and often unclear to people.]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/learn-to-fly-in-2009</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/learn-to-fly-in-2009</guid><pubDate>Wed, 31 Dec 2008 10:31:57 +0000</pubDate></item>
		<item><title>There's Never Been a Better Time to Be a Savvy Marketer</title><description><![CDATA[Okay, let&#39;s get the grumbles out of the way first.Who in the hell would want to be a marketer?I mean, the economy has gone down the crapper. Consumers aren&#39;t spending. Businesses have stopped buying goods and services.Marketing budgets are being slashed willy-nilly by short-sighted senior managers.And let&#39;s not forget the ever-evolving media and marketing landscape. Change, change, change!What&#39;s with all this social networking, Facebooky, Twittering stuff anyway? Blogging and podcasting]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/theres-never-been-a-better-time-to-be-a-savvy-marketer</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/theres-never-been-a-better-time-to-be-a-savvy-marketer</guid><pubDate>Wed, 31 Dec 2008 07:18:13 +0000</pubDate></item>
		<item><title>Marketing Me: How smart digital natives reach potential employers</title><description><![CDATA[I just love that my book The New Rules of Marketing &amp; PR is used in many college and university classes. Frequently I&rsquo;ll find references to the book on students&#39; and professors&#39; blogs and I often end up with students as my new Facebook friends or Twitter followers. What a terrific connection to up and coming communicators! Kyle F. Reinson is professor of Communication at St. John Fisher College in Rochester, NY, requires The New Rules of Marketing &amp; PR for his COMM 376 class.]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/marketing-me-how-smart-digital-natives-reach-potential-employers</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/marketing-me-how-smart-digital-natives-reach-potential-employers</guid><pubDate>Tue, 30 Dec 2008 15:15:04 +0000</pubDate></item>
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