<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Digital Media Marketing</title><link>http://www.marcomprofessional.com/categories/digital-media-marketing</link><description>Posts in the Digital Media Marketing category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Thu, 28 Aug 2008 21:06:22 +0100</lastBuildDate><copyright>Copyright: (C) 2008 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/categories/digital-media-marketing</link></image>	<item><title>Marketing in a recession - can you afford not to?</title><description><![CDATA[With the dark clouds of a recession looming, marketing budgets are being slashed as businesses get ready to ride out the turbulent storm ahead. Whilst reducing spend wherever possible helps boost quarterly figures, when sales are becoming scarce quietening your voice in the marketplace makes little sense. In fact, all the evidence suggests that you should be marketing more, rather than less, during a recession. Or as Proctor and Gamble CEO A. G. Lafley put it, &ldquo;We have a philosophy and a strategy.]]></description><link>http://www.marcomprofessional.com/posts/david.knowles/marketing-in-a-recession---can-you-afford-not-to</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.knowles/marketing-in-a-recession---can-you-afford-not-to</guid><pubDate>Thu, 28 Aug 2008 13:51:05 +0100</pubDate></item>
		<item><title>It just deserves to be seen...</title><description><![CDATA[Well done EA sports, awesome:]]></description><link>http://www.marcomprofessional.com/posts/giles.shorthouse/it-just-deserves-to-be-seen</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/giles.shorthouse/it-just-deserves-to-be-seen</guid><pubDate>Sun, 24 Aug 2008 20:32:00 +0100</pubDate></item>
		<item><title>1 Million views in 2 days...wow</title><description><![CDATA[Have you ever met Fred? He is a YouTube sensation, his latest video has got over 1 million views in 2 days = Wow.His channel, www.youtube.com/user/Fred, has:Subscribers: 429,688Channel Views: 10,529,653There is a commercial investor behind the man (boy - Lucas Cruikshank - 14!), a IM wireless device called Zipit. Guessing they are pretty chuffed with the total of 77 million viewers of all of the Fred videos!More info:&quot;Lucas has also scored a five-figure sponsorship deal with the makers of a wireless messaging device called Zipit - so he&#39;s augmenting his virtual fame with some real cash.&quot;The Zipit device doesn&#39;t get featured in the last 2 video&#39;s and neither does Fred&#39;s Zipit web link - www.fredonzipit.com.]]></description><link>http://www.marcomprofessional.com/posts/giles.shorthouse/1-million-views-in-2-days...wow</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/giles.shorthouse/1-million-views-in-2-days...wow</guid><pubDate>Sat, 23 Aug 2008 22:15:00 +0100</pubDate></item>
		<item><title>Update on Facebook for new client acquisition</title><description><![CDATA[Got a reply from Robert Frost at adstorm. We don&rsquo;t disclose details of our own marketing and advertising activities and their performance to strangers however it is probably clear to you that being specialists in online advertising, AdStorm closely track performance and conversion of all our media, and if it didn&rsquo;t work, we wouldn&rsquo;t be doing it! The general demographics of Facebook users are not ideal for business to business marketing and the targeting is not as good on Facebook as other media but nevertheless with careful set up it does bring us a certain amount of useful traffic.]]></description><link>http://www.marcomprofessional.com/posts/rebecca.caroe/update-on-facebook-for-new-client-acquisition</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/rebecca.caroe/update-on-facebook-for-new-client-acquisition</guid><pubDate>Mon, 11 Aug 2008 21:51:43 +0100</pubDate></item>
		<item><title>Is McCain Catching Obama Online?</title><description><![CDATA[I was asked to contribute to a fascinating article in the National Journal, a leading US political magazine, on Friday in response to the initially surprising news that John McCain is actually outspending Barack Obama on Google. Figures released by Nielsen Online show that McCain&rsquo;s campaign purchased just over 7 million impressions via Google AdWords in June, compared to just over 1 million for Obama. However, the really interesting stats are for spend on traditional banner advertising, where Obama is trouncing McCain.]]></description><link>http://www.marcomprofessional.com/posts/daljit.bhurji/is-mccain-catching-obama-online</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/daljit.bhurji/is-mccain-catching-obama-online</guid><pubDate>Sun, 10 Aug 2008 21:00:35 +0100</pubDate></item>
		<item><title>55,000 free hotdogs and a dozen free videos</title><description><![CDATA[There&#39;s been some debate recently about totally free content vs. gate content. On one side are people like me who say put your stuff out for free (my ebook The New Rules of Viral Marketing that has been downloaded around a quarter of a million times in 2008). On the other side are people like Bob Bly who believe that gated content (such as white papers that require an email address to download) is the way to go. Many people suggest a combination. Last week I was in New York spending time with my publisher at Wiley.]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/55000-free-hotdogs-and-a-dozen-free-videos</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/55000-free-hotdogs-and-a-dozen-free-videos</guid><pubDate>Thu, 07 Aug 2008 13:41:36 +0100</pubDate></item>
		<item><title>Don't forget - the Internet exists "within" the real world - it's not a separate place...!</title><description><![CDATA[Sometimes data comes along and you just have to go - &quot;oh my goodness, how daft is that?&quot;. Well, new research from search engine marketing specialists, iProspect, shows that the vast majority of online marketers appear to have forgotten there is a real world out there. That&#39;s because this study shows that the majority of people responsible for marketing their businesses online tend to ignore offline marketing. Say that again? That&#39;s right, the study shows that online businesses are largely ignoring the offline marketing they could be doing.]]></description><link>http://www.marcomprofessional.com/posts/graham.jones/dont-forget---the-internet-exists-within-the-real-world---its-not-a-separate-place</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/graham.jones/dont-forget---the-internet-exists-within-the-real-world---its-not-a-separate-place</guid><pubDate>Tue, 05 Aug 2008 14:35:00 +0100</pubDate></item>
		<item><title>Gorilla Bangs a Gong for Cadbury</title><description><![CDATA[I&#39;d never seen this ad before - it was on&nbsp;Gruen Transfer tonight -- it&#39;s pretty cool. Won a major gong at Cannes &#39;08.&nbsp;Not sure if it sold any extra chocolate (it&#39;s a Cadbury ad) but it&#39;s worth a look.While the original ad is a bit of fun, much of the value lies in the spoofs that have since been produced and posted on&nbsp;YouTube. A number of people have done their own mash-ups - there are versions using tracks by 50 Cent,&nbsp;Deep Purple and&nbsp;Bonnie Tyler and Nirvana and...BTW the Cadbury TVC shared the credit at Cannes with Microsoft&#39;s &#39;Believe&#39;]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/gorilla-bangs-a-gong-for-cadbury</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/gorilla-bangs-a-gong-for-cadbury</guid><pubDate>Wed, 30 Jul 2008 13:06:27 +0100</pubDate></item>
		<item><title>Should you worry if your online social group isn't very active?</title><description><![CDATA[Social networkers who form groups, clubs and the like, often worry that they are not getting enough participation. They point to the fact that even though many people may have registered, few take part. Indeed, there are social networking clubs and forums dedicated to helping club owners increase their participant rate..! However, new research suggests that the &quot;lurkers&quot; (the people who just read the group, but don&#39;t contribute) may actually be getting something out of it. So&nbsp; that means you group will have influence - even if only a handful of people actively contrbute.]]></description><link>http://www.marcomprofessional.com/posts/graham.jones/should-you-worry-if-your-online-social-group-isnt-very-active</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/graham.jones/should-you-worry-if-your-online-social-group-isnt-very-active</guid><pubDate>Sat, 26 Jul 2008 08:48:00 +0100</pubDate></item>
		<item><title>IT Pro versus Google: whose site traffic figures do you trust?</title><description><![CDATA[I&rsquo;ve been looking at Google&rsquo;s new Ad Planner tool. As Google says, it is &ldquo;a free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed advertising decisions.&rdquo; They could also add that PR firms may want to look at it in terms of building an online media target list. As ever with Google, the Ad Planner tool reveals a host of interesting data based around demographics and interests as well as access to aggregated statistics on the number of unique visitors, page views, and other data for millions of websites from over 40 countries.]]></description><link>http://www.marcomprofessional.com/posts/andrew.smith/it-pro-versus-google-whose-site-traffic-figures-do-you-trust</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/andrew.smith/it-pro-versus-google-whose-site-traffic-figures-do-you-trust</guid><pubDate>Tue, 22 Jul 2008 12:35:34 +0100</pubDate></item>
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