<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Communities/Social Networks</title><link>http://www.marcomprofessional.com/categories/communities</link><description>Posts in the Communities/Social Networks category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Mon, 06 Oct 2008 14:04:48 +0100</lastBuildDate><copyright>Copyright: (C) 2008 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/categories/communities</link></image>	<item><title>Twitter updates gone mad - ways not to use social media pt. 3</title><description><![CDATA[It seems that a local Denver, CO, newspaper has been experiementing with using Twitter to provide regular news coverage. Sadly, their early attempts at using the service have gone horribly wrong.Using the service to give a play-by-play of the funeral of a 3-year-old is neither providing news nor making good use of social media.Journalism.co.uk points out, sadly, that this appears to be a serious attempt to cover an ongoing story. Had this been a satirical statement on people&#39;s inability to get it right when it comes to social media marketing it might have been amusing.]]></description><link>http://www.marcomprofessional.com/posts/mindy.gofton/twitter-updates-gone-mad---ways-not-to-use-social-media-pt.-3</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/mindy.gofton/twitter-updates-gone-mad---ways-not-to-use-social-media-pt.-3</guid><pubDate>Thu, 02 Oct 2008 11:00:47 +0100</pubDate></item>
		<item><title>Beware the narcissists lurking in social networking sites</title><description><![CDATA[Narcissists are people who focus entirely on themselves; they also believe everyone else should focus their attention on them as well...! They are attention seekers who rarely develop any long-term relationships or any deep and meaningful relationships. The trouble is, they are frequently successful.Narcissists tend to be likeable, friendly and easy to get on with; often they are fun to be with. But it is all a sham - in reality they are only behaving like this in order to get your attention and fuel their addiction for being seen as wonderful.]]></description><link>http://www.marcomprofessional.com/posts/graham.jones/beware-the-narcissists-lurking-in-social-networking-sites</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/graham.jones/beware-the-narcissists-lurking-in-social-networking-sites</guid><pubDate>Mon, 29 Sep 2008 07:37:00 +0100</pubDate></item>
		<item><title>Social networkers want more from your business</title><description><![CDATA[Two new studies suggest that businesses need to be doing more on social networks. Indeed, most businesses appear to be ignoring social networks, believing them to be the preserve of students.However, a study by the brand strategy consultancy Cone has found that a whopping 93% of people want businesses to be involved in social networking sites. In fact the respondents to the survey wanted businesses to go further. They felt that businesses should engage with their customers using social networking sites.The fact that most businesses do not use social networking sites may be part of the explanation for the results in another survey published this week.]]></description><link>http://www.marcomprofessional.com/posts/graham.jones/social-networkers-want-more-from-your-business</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/graham.jones/social-networkers-want-more-from-your-business</guid><pubDate>Sat, 27 Sep 2008 07:40:00 +0100</pubDate></item>
		<item><title>How to Twitter for Business Development….. part 3</title><description><![CDATA[And so I hope that now you have set up your own account. Here are some advanced features that may be helpful as you progress in Twitter usage. Business on Twitter website - A great web resource with tools, articles and advice on using Twitter for busines. This article is worth reading. Article on software tools to make your Twitter life easier including automatic thank yous to followers, Status update loggers, desktop aggregators, Skype and iPhone applications. Searching Twitter - helpful when you are just getting started and want to find followers /people to follow who are interested in the same things as you.]]></description><link>http://www.marcomprofessional.com/posts/rebecca.caroe/how-to-twitter-for-business-development..-part-3</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/rebecca.caroe/how-to-twitter-for-business-development..-part-3</guid><pubDate>Thu, 25 Sep 2008 12:41:46 +0100</pubDate></item>
		<item><title>Is your business prepared for the way your future workers will think?</title><description><![CDATA[Businesses are ill-prepared for what is going to happen to them in the next couple of years. Students currently at university and college are avid users of social networking sites. New research shows the dramatic increase in uptake of social networking by students.The study reveals that six out of every ten college students use social networking sites on a daily basis. This is up almost double on the numbers just a couple of years ago.To undergraduate students, social networking is now a way of life.]]></description><link>http://www.marcomprofessional.com/posts/graham.jones/is-your-business-prepared-for-the-way-your-future-workers-will-think</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/graham.jones/is-your-business-prepared-for-the-way-your-future-workers-will-think</guid><pubDate>Wed, 24 Sep 2008 08:05:00 +0100</pubDate></item>
		<item><title>When your product itself has potential to go viral, create triggers to push it along</title><description><![CDATA[I&#39;m fascinated with Web-based products like Hotmail, Gmail, YouTube, and YouSendIt - products that people share with their friends, colleagues and family members. When you get an email from someone&rsquo;s Gmail account or watch a YouTube video or someone sends a large file to you via YouSendIt, that&#39;s a trigger for you to potentially sign up and use the product too. These products sell themselves: no coercion required and &quot;advertising campaigns&quot; a waste of money. How cool is that?]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/when-your-product-itself-has-potential-to-go-viral-create-triggers-to-push-it-along</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/when-your-product-itself-has-potential-to-go-viral-create-triggers-to-push-it-along</guid><pubDate>Mon, 22 Sep 2008 13:02:55 +0100</pubDate></item>
		<item><title>The 10 Strengths of the Agency of the Future: Jason Baer</title><description><![CDATA[The ever excellent Jason Baer at the Convince &amp; Convert blog has just posted a splendid piece on the 10 strengths of the agency of the future, based on a recent survey of over 200 chief marketing officers in the US. Jason&rsquo;s analysis of the findings is spot on. And even though the survey was carried out in the US, there is no question that the same things are happening over here in the UK and Europe. I recommend reading Jason&rsquo;s full post, but here are a few stand out items: Clients are switching agencies based on digital marketing knowledge.]]></description><link>http://www.marcomprofessional.com/posts/andrew.smith/the-10-strengths-of-the-agency-of-the-future-jason-baer</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/andrew.smith/the-10-strengths-of-the-agency-of-the-future-jason-baer</guid><pubDate>Wed, 17 Sep 2008 11:52:26 +0100</pubDate></item>
		<item><title>BackType Unearths Blog Comments to Identify Relevant Conversations</title><description><![CDATA[Conversations continue to splinter throughout every new blog post, micromedia community, network, lifestream and aggregated community across the Social Web. While some services are attempting to aggregate and host these conversations through a personal, customizable dashboard supported by yet another complementary social network, the truth is that they only continue to fragment our attention as well as our ability to consistently participate in every community where our contribution may be beneficial.]]></description><link>http://www.marcomprofessional.com/posts/brian.solis/backtype-unearths-blog-comments-to-identify-relevant-conversations</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/brian.solis/backtype-unearths-blog-comments-to-identify-relevant-conversations</guid><pubDate>Mon, 15 Sep 2008 13:59:00 +0100</pubDate></item>
		<item><title>These Blogs Are Worth Your Time</title><description><![CDATA[Further to previous lists posted&nbsp;here and here, following is an update of PR, marketing and social media blogs that I try to regularly keep tabs on.On a positive note, it&#39;s fantastic we&#39;re starting to see some interesting homegrown Australian blogs providing commentary on marketing, communications and new media.&nbsp;Those marked with an asterisk (*) denote the Aussie blogs.The Viral Garden (often looks at and rates corporate blogs)&nbsp;Zakazukha Zoo (regularly updated marketing blog]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/these-blogs-are-worth-your-time</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/these-blogs-are-worth-your-time</guid><pubDate>Mon, 15 Sep 2008 01:39:05 +0100</pubDate></item>
		<item><title>Coming Soon: Putting the Public Back in Public Relations</title><description><![CDATA[I&#39;m extremely happy to announce that I just submitted the last chapter for my upcoming book with co-author Deirdre Breakenridge, someone for whom I have great respect and admiration.The book is already in production and we still have a few bits of final editing and tweaking ahead of us. We&#39;ll follow up to let you know more once we have the final timeline available.Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR.Please note that this is]]></description><link>http://www.marcomprofessional.com/posts/brian.solis/coming-soon-putting-the-public-back-in-public-relations</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/brian.solis/coming-soon-putting-the-public-back-in-public-relations</guid><pubDate>Sun, 14 Sep 2008 23:54:00 +0100</pubDate></item>
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