<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Branding</title><link>http://www.marcomprofessional.com/categories/branding</link><description>Posts in the Branding category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Sat, 30 Aug 2008 09:00:58 +0100</lastBuildDate><copyright>Copyright: (C) 2008 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/categories/branding</link></image>	<item><title>Are You Van Halen...or Rat Salad?</title><description><![CDATA[Before Van Halen called themselves, well, Van Halen, one of the names they were toying with was RAT SALAD. Interesting turn of events...they must have sobered up before making a commitment!&nbsp;Not sure that Rat Salad would have sold as many records as Van Halen, but hey, it&#39;s only rock and roll (and I like it!).But I digress...what does your company&#39;s name say about you?Are you the Rat Salad of your industry, or the Van Halen?]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/are-you-van-halen...or-rat-salad</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/are-you-van-halen...or-rat-salad</guid><pubDate>Fri, 29 Aug 2008 09:28:27 +0100</pubDate></item>
		<item><title>The Socialization of Your Personal Brand - Part III</title><description><![CDATA[Source Part three of a three-part series...&nbsp;Your Brand vs. the Brands You RepresentWhether we believe it or not, everyone within an organization is at some level, responsible for Public Relations. Everything we do, online and offline, builds the public perception of not only our personal brand, but also of the organization we represent.As an active participant in Social Media and also a professional working in any capacity within a company, eventually an important and cognizant decision will]]></description><link>http://www.marcomprofessional.com/posts/brian.solis/the-socialization-of-your-personal-brand---part-iii</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/brian.solis/the-socialization-of-your-personal-brand---part-iii</guid><pubDate>Thu, 28 Aug 2008 17:40:00 +0100</pubDate></item>
		<item><title>Restaurant Chain Suffers Indigestion From Playboy Model Plug</title><description><![CDATA[A storm in a latte glass is brewing in the US after Playboy model and reality TV star Kendra Wilkinson expressed her undying love for the Olive Garden&nbsp;Italian restaurant chain.&nbsp;Yes folks, 23-year-old Kendra - girlfriend of Hugh Hefner (well, one of three actually) and star of the Girls Next Door TV show - has publicly heaped praise on the restaurant. Yes, praise. The blonde model hasn&#39;t criticised the brand at all, in fact she genuinely loves it!&nbsp;But all this has caused the restaurant some discomfort.&nbsp;You see, Olive Garden stands for family values and Wilkinson, being part of the Playboy family, is obviously not seen as a good &#39;fit&#39;]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/restaurant-chain-suffers-indigestion-from-playboy-model-plug</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/restaurant-chain-suffers-indigestion-from-playboy-model-plug</guid><pubDate>Mon, 18 Aug 2008 03:35:28 +0100</pubDate></item>
		<item><title>Never Mind, We Know What We Stand For</title><description><![CDATA[Knowing what you stand for as a brand and communicating it succinctly is a key tenet of successful marketing. Popular Hawthorn drinking hole&nbsp;Nevermind&nbsp;gets it. Here is what&#39;s written on a small sign in the bar&#39;s front window:No guest list.No dance-floor.No tea or coffee.No telephone.We have beer.]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/never-mind-we-know-what-we-stand-for</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/never-mind-we-know-what-we-stand-for</guid><pubDate>Thu, 14 Aug 2008 02:49:18 +0100</pubDate></item>
		<item><title>The Top 100 brands in social media</title><description><![CDATA[The Top 100 brands in social media is a fascinating report in the top brands in social media today. Not only is it a great report but we&rsquo;re particularly pleased with one particular brand: Finally, LG makes number 25 in the immediate future rankings for share of voice, whilst at Interbrand it is ranked at ninety-four. LG has been actively engaging with the blogosphere for sometime now. This is really pleasing because, as we&rsquo;ve mentioned before, we manage the social media campaign for LG, which includes managing their blog not just for the UK but France, Germany, Italy and Spain, but more important working on their relations with other bloggers and influencers in the social media sphere.]]></description><link>http://www.marcomprofessional.com/posts/chris.applegate/the-top-100-brands-in-social-media</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/chris.applegate/the-top-100-brands-in-social-media</guid><pubDate>Fri, 01 Aug 2008 16:38:12 +0100</pubDate></item>
		<item><title>Videos from event, “Should Brands be Broadcasters?”</title><description><![CDATA[Many thanks to Mireira Fontbernat from Qik who has uploaded video of the three speakers this morning (and a little bit of me doing introductions). Charlie Robertson of Red Spider� Quentin Boyes of Honeycomb Software�� Sadly the one of Andrew Howells of Zype didn&#39;t come out&hellip;. darn phone reception.�]]></description><link>http://www.marcomprofessional.com/posts/rebecca.caroe/videos-from-event-should-brands-be-broadcasters</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/rebecca.caroe/videos-from-event-should-brands-be-broadcasters</guid><pubDate>Wed, 18 Jun 2008 12:19:49 +0100</pubDate></item>
		<item><title>BBC leads social media apps for London 2012</title><description><![CDATA[Nice story fron the BBC with a suggestion that readers get involved in desiging the &#39;mascot&#39; for the Olymnpics. Including how to avoid gaffes like Atlanta and the london logo&hellip;.� Great idea.� Not really social media but definitely community participation&hellip;. But I HATE mascots.� Why else would people buy a souvenir if there wasnt a cuddly mascot image on it?]]></description><link>http://www.marcomprofessional.com/posts/rebecca.caroe/bbc-leads-social-media-apps-for-london-2012</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/rebecca.caroe/bbc-leads-social-media-apps-for-london-2012</guid><pubDate>Tue, 17 Jun 2008 21:48:24 +0100</pubDate></item>
		<item><title>Dipping your toes in the waters of mobile</title><description><![CDATA[In last week&rsquo;s New Media Age, there was plenty on the pages about mobile. Good to see. I thought I&rsquo;d share some of the Analyst piece with you as it raised some interesting points about using mobile for branding and direct response. According to Emarketer, this year&rsquo;s global mobile ad spend will be 2.45million sterling, yet only 13% of that is intended for branding. Christina Goodman, head of global marketing and client development at Dynamic Logic, says that her company, &lsquo;has measured a number of mobile branding campaigns on WAP sites and initial results show exposure to mobile brand advertising can positively shift brand metrics across a number of sectors, including automotive, travel, FMCG, retail, entertainment and finanical services.&rsquo;]]></description><link>http://www.marcomprofessional.com/posts/si.crowhurst/dipping-your-toes-in-the-waters-of-mobile</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/si.crowhurst/dipping-your-toes-in-the-waters-of-mobile</guid><pubDate>Mon, 16 Jun 2008 10:09:27 +0100</pubDate></item>
		<item><title>Rebranding: 10 things to consider</title><description><![CDATA[Rebranding is one of the toughest exercises a company can go through. The irony is that most people will only go through it once, maybe twice in their career. This means a lot of learning gets lost in the ether of promotions and job moves. Luckily there are a handful of agencies out there who coordinate rebranding programmes day-in, day-out. Here are Endpoint&#39;s pointers on what to look out for.&nbsp;1. Project planning is crucial. Given the scale of works it is necessary to prioritise where and how efforts should be concentrated in order ensure individual business units know exactly how to approach rebranding.&nbsp;Realistic targets, backed by practical and technical knowledge, need to be set in order to push the rebrand through.]]></description><link>http://www.marcomprofessional.com/posts/stephen.bourke/rebranding-10-things-to-consider</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.bourke/rebranding-10-things-to-consider</guid><pubDate>Wed, 11 Jun 2008 17:23:54 +0100</pubDate></item>
		<item><title>Google hardens applications for the enterprise?</title><description><![CDATA[I have a ****** relationship with Google. Last week I was *****ing about the search giant because of bugs in its Blogger platform. This week harmony has been restored.Google Mail and Docs users have opened their web browsers in the last couple of weeks to find a stack of new features have been added to each application in what looks like a move by Google to make its applications enterprise ready.Google Mail has grown up into a full-fledged email application with the addition of features including a new mobile client.]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/google-hardens-applications-for-the-enterprise</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/google-hardens-applications-for-the-enterprise</guid><pubDate>Sun, 08 Jun 2008 07:47:00 +0100</pubDate></item>
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