<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Advertising</title><link>http://www.marcomprofessional.com/categories/advertising</link><description>Posts in the Advertising category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Fri, 30 Jul 2010 20:55:56 +0100</lastBuildDate><copyright>Copyright: (C) 2010 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/categories/advertising</link></image>	<item><title>Growing Confusion about Behavioral Ad Targeting</title><description><![CDATA[&nbsp; eMarketer reports that Internet users have been sending mixed messages about targeted advertising. Sometimes say they appreciate the relevance; sometimes they would provide personal information to facilitate targeting; and yet they also report concerns about advertisers and publishers having too much data.While this suggests that consumers may be confused about online privacy and what behavioral targeting entails, research from online ad preference management provider PreferenceCentral calls]]></description><link>http://www.marcomprofessional.com/posts/david.deans/growing-confusion-about-behavioral-ad-targeting</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.deans/growing-confusion-about-behavioral-ad-targeting</guid><pubDate>Sat, 24 Jul 2010 17:47:00 +0100</pubDate></item>
		<item><title>The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part Two</title><description><![CDATA[Part Two of Three In the book Engage!, I use music as a metaphor for the business approach necessary to execute socialized programs flawlessly. I suggest that today, many organizations approach new media with the style of jazz improvisationalists. They possess an incredible ability to jam independently and also together, but they often drift into wild, wonderful solos that may or may not lead the audience back to the heart and soul of the brand purpose and mission. Instead, I suggest that we assemble a team of virtuosos who can perform the dedicated requirements of their roles to contribute to an organized and powerful performance designed to engage and stimulate its audience.]]></description><link>http://www.marcomprofessional.com/posts/brian.solis/the-hybrid-theory-manifesto-the-future-of-marketing-advertising-and-communications-part-two</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/brian.solis/the-hybrid-theory-manifesto-the-future-of-marketing-advertising-and-communications-part-two</guid><pubDate>Wed, 14 Jul 2010 12:07:40 +0100</pubDate></item>
		<item><title>60 Digital Thought Leaders You Must Check Out!</title><description><![CDATA[Welcome to The Influencer Project.The concept was intriguing - The Shortest Marketing Conference Ever.And the pitch was tight -&nbsp;60 Speakers. 60 Seconds Each. 60 Ways to Increase Your Influence Online.This terrific online event, presented by ThoughtLead, was held last week and the MP3 audio recording and accompanying transcript are now available.Bite-Sized ChunksI&#39;ve just devoured the transcript. WOW!So much practical advice. So many divergent views. So many different insights, all in easily digestible bite-sized chunks.It doesn&#39;t matter if you&#39;re an entrepreneur, a marketer or PR professional, corporate executive or an expert of some kind - if you want to learn how to extend your digital influence, this is the best thing you&#39;ll read (or listen to) this year.]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/60-digital-thought-leaders-you-must-check-out</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/60-digital-thought-leaders-you-must-check-out</guid><pubDate>Wed, 14 Jul 2010 00:43:58 +0100</pubDate></item>
		<item><title>The Role of Advertising on Facebook</title><description><![CDATA[via blog.facebook.com]]></description><link>http://www.marcomprofessional.com/posts/michael.litman.2/the-role-of-advertising-on-facebook</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/michael.litman.2/the-role-of-advertising-on-facebook</guid><pubDate>Sat, 10 Jul 2010 20:16:54 +0100</pubDate></item>
		<item><title>Be the Meme</title><description><![CDATA[via amayfield.posterous.com]]></description><link>http://www.marcomprofessional.com/posts/michael.litman.2/be-the-meme</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/michael.litman.2/be-the-meme</guid><pubDate>Mon, 05 Jul 2010 20:08:43 +0100</pubDate></item>
		<item><title>On Twitter, The Early Bird Gets the Worm</title><description><![CDATA[Social Shopping is not new, but it is indeed gaining significant momentum. In fact, it represents the latest leaf in the new Conversation Prism infographic set to launch next week. Twitter too, is gaining velocity in a direction many skeptics didn&rsquo;t think possible, the ability to monetize the stream. Twitter is set to introduce a new ad-powered program, @earlybird &ndash; a service that appears to emulate the daily deals powering services such as Groupon with the direct to consumer link proved by @DellOutlet.]]></description><link>http://www.marcomprofessional.com/posts/brian.solis/on-twitter-the-early-bird-gets-the-worm</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/brian.solis/on-twitter-the-early-bird-gets-the-worm</guid><pubDate>Sat, 03 Jul 2010 17:17:25 +0100</pubDate></item>
		<item><title>5 Tips to Engage Social and Mobile Customers</title><description><![CDATA[f you&rsquo;ve been keeping up with the current marketing trends, you should be in the process of exploring how to utilize social media to benefit your business. By now, most of the &ldquo;how to use&rdquo; social media content is everywhere especially from reputation resources such as Mashable, Social Media Examiner or Twitip to name a few. While most large organizations such as Fortune 500 companies are slow in adopting social media, many have started pilot programs to experiment with this new tool.&nbsp;]]></description><link>http://www.marcomprofessional.com/posts/eric.tsai/5-tips-to-engage-social-and-mobile-customers</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/eric.tsai/5-tips-to-engage-social-and-mobile-customers</guid><pubDate>Thu, 01 Jul 2010 03:33:20 +0100</pubDate></item>
		<item><title>Customer Experience: Do You Really Know Your Audience?</title><description><![CDATA[It&rsquo;s no surprise that the increasingly social web have enabled customers to be heard while helping to improve the very products and services they&rsquo;ve purchased. As millions of people continue to search online for the product they need and the service they want, do you know how the recession has impacted your customer&rsquo;s value perception?&nbsp; How are you going to improve the customer experience to optimize your products and services? Your customer may have already shifted their spending in favor of private label brands over name brands or reduce the quantity or frequency of buying altogether.&nbsp;]]></description><link>http://www.marcomprofessional.com/posts/eric.tsai/customer-experience-do-you-really-know-your-audience</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/eric.tsai/customer-experience-do-you-really-know-your-audience</guid><pubDate>Thu, 01 Jul 2010 03:28:33 +0100</pubDate></item>
		<item><title>Is social media overhyped?</title><description><![CDATA[Sometimes you read something that makes you sit up and look quizzically into the distance. This happened today when I read this article by a certain Nigel Walley (it doesn&rsquo;t say where he is from, so I&rsquo;m assuming he is the ad-man, Managing Director of Decipher Concept). I&rsquo;m sure Mr Walley is merely trying to play devil&rsquo;s advocate or &lsquo;put the cat amongst the pigeons&rsquo;, but the&nbsp;scalawag&nbsp;has riled me a little bit with his mis-informed piece, so I felt urged to pen a few words to set the record straight.]]></description><link>http://www.marcomprofessional.com/posts/danny.whatmough/is-social-media-overhyped</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/danny.whatmough/is-social-media-overhyped</guid><pubDate>Wed, 30 Jun 2010 20:10:06 +0100</pubDate></item>
		<item><title>UK Online Advertiser Spending Gains Momentum</title><description><![CDATA[eMarketer reports that UK advertising spending suffered a double-digit drop in 2009, according to several sources. However, the Internet defied this downward trend. UK advertisers spent &pound;3.54 billion ($5.56 billion) online in 2009 -- 5.7 percent more than in 2008.Online spending growth will speed up in 2010 to 7 percent before moderating in 2011. The London Olympics in 2012 will also provide a boost in spending increases.&quot;On the whole, digital marketers in the UK rose to the challenge of budget restraint with sound strategies and imagination,&quot;]]></description><link>http://www.marcomprofessional.com/posts/david.deans/uk-online-advertiser-spending-gains-momentum</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.deans/uk-online-advertiser-spending-gains-momentum</guid><pubDate>Sat, 26 Jun 2010 15:42:00 +0100</pubDate></item>
	</channel></rss>