<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Advertising</title><link>http://www.marcomprofessional.com/categories/advertising</link><description>Posts in the Advertising category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Sat, 30 Aug 2008 08:54:26 +0100</lastBuildDate><copyright>Copyright: (C) 2008 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/categories/advertising</link></image>	<item><title>Humour in Advertising</title><description><![CDATA[Funny ad for German online shop Otto that successfully conveys the brand&#39;s key selling point i.e. a thick shopping catalogue. Hilarious (and effective).&nbsp;While on the subject of catalogues,&nbsp;this&nbsp;is also worth a look - the website product page of Dutch department store, HEMA. Wait a couple of seconds, turn up your volume, sit back and enjoy. Clever!]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/humour-in-advertising</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/humour-in-advertising</guid><pubDate>Sat, 23 Aug 2008 06:26:31 +0100</pubDate></item>
		<item><title>YouTube tests mobile ads as Rythm New Media folds in the UK</title><description><![CDATA[Google&rsquo;s mobile blog announced yesterday that it had been testing display ads on YouTube in the USA and Japan as &lsquo;a first step&rsquo;. Details are vague on the ad formats being trialled, the blog mentions an &lsquo;additional branding tool&rsquo; for advertisers and Eric Schmidt has in the past expressed a a preference for ads that are embedded across the bottom of the video area itself, after trials of various ad formats on the PC Internet version of YouTube, including pre and post roll.]]></description><link>http://www.marcomprofessional.com/posts/si.crowhurst/youtube-tests-mobile-ads-as-rythm-new-media-folds-in-the-uk</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/si.crowhurst/youtube-tests-mobile-ads-as-rythm-new-media-folds-in-the-uk</guid><pubDate>Tue, 19 Aug 2008 14:25:51 +0100</pubDate></item>
		<item><title>Nobody cares about your products and services (except you)</title><description><![CDATA[Let&#39;s be honest, OK? Nobody cares about your products and services except you and the others in your organization. What your buyers do care about are themselves. And they care a great deal about solving their problems (and are always on the lookout for a company that can help them do so). The good news for smart marketers is that this knowledge has the potential to make you many times more successful. It may quite literally transform your business (that&rsquo;s not just my opinion; many people write me to tell me so).]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/nobody-cares-about-your-products-and-services-except-you</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/nobody-cares-about-your-products-and-services-except-you</guid><pubDate>Mon, 18 Aug 2008 23:08:38 +0100</pubDate></item>
		<item><title>Update on Facebook for new client acquisition</title><description><![CDATA[Got a reply from Robert Frost at adstorm. We don&rsquo;t disclose details of our own marketing and advertising activities and their performance to strangers however it is probably clear to you that being specialists in online advertising, AdStorm closely track performance and conversion of all our media, and if it didn&rsquo;t work, we wouldn&rsquo;t be doing it! The general demographics of Facebook users are not ideal for business to business marketing and the targeting is not as good on Facebook as other media but nevertheless with careful set up it does bring us a certain amount of useful traffic.]]></description><link>http://www.marcomprofessional.com/posts/rebecca.caroe/update-on-facebook-for-new-client-acquisition</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/rebecca.caroe/update-on-facebook-for-new-client-acquisition</guid><pubDate>Mon, 11 Aug 2008 21:51:43 +0100</pubDate></item>
		<item><title>Mobile Ad Watch July 2008</title><description><![CDATA[Another month, another innovative form of mobile web advertising catches our eye. The new T-mobile mobile web portal has been branded in conjunction with the new release of the new Batman film &lsquo;The Dark Knight&rsquo;. This is the first time we&rsquo;ve actually seen a takeover on an operator portal. I must say it is visually engaging and also offers some above average content, including a free trailer. Some operators are still charging users for this type of sponsored content. Doh! The takeover concept has also been used to promote the film in magazine and newspaper ads, so an interesting case of the mobile mechanic reflecting the approach in other channels (which actually works!).]]></description><link>http://www.marcomprofessional.com/posts/si.crowhurst/mobile-ad-watch-july-2008</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/si.crowhurst/mobile-ad-watch-july-2008</guid><pubDate>Mon, 04 Aug 2008 11:32:58 +0100</pubDate></item>
		<item><title>High performance agencies</title><description><![CDATA[Results International&rsquo;s quarterly bulletin plopped onto my desk this morning. This is one of the intermediaries that helps tart creative firms and brokers acquisitions and sales and has a strong deal flow so its comment and opinion is worth taking seriously. Here&rsquo;s a summary of its view on what makes a top performing agency.Confidence, clroadmap and future growthTalent development and managementIP to lock-in clients and maximise revenueStrong new business process and pipelineNo client]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/high-performance-agencies</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/high-performance-agencies</guid><pubDate>Wed, 30 Jul 2008 09:02:00 +0100</pubDate></item>
		<item><title>Admob Stats and the relative value of ad traffic</title><description><![CDATA[Hot on the heels of the Buzzcity stats we reported on yesterday, we&rsquo;ve also now seen the latest Admob stats for June 2008 (full report here). Developing countries such as Indonesia are also showing massive growth, but as an interesting counterpoint to Buzzcity, Admob has been also been seeing substantial growth in the UK and USA. UK ad requests grew 16.3% in June to 228 million. The two most popular handsets being the Nokia N95 and the SonyEricsson K800i. These are both what I would describe as high-end handsets, not the type of phone generally used by the mass-market and mostly the preserve of early tech adopters.]]></description><link>http://www.marcomprofessional.com/posts/si.crowhurst/admob-stats-and-the-relative-value-of-ad-traffic</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/si.crowhurst/admob-stats-and-the-relative-value-of-ad-traffic</guid><pubDate>Tue, 22 Jul 2008 20:04:44 +0100</pubDate></item>
		<item><title>Google Ad Planner stats don’t add up</title><description><![CDATA[Has Google got its numbers wrong? That&rsquo;s the question at the root of blog postings this afternoon from Tim Anderson and Andrew Smith.Web traffic data used as source information for its new Ad Planner tool shows huge discrepancies between Google&rsquo;s own data and figures cited by publishers.Tim pulls up the stats for traffic to his own site:I took a look at my own figures for June. My stats show about 6.5 times more page views than AdSense [Google] reports. This isn&rsquo;t hits vs pages, incidentally.]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/google-ad-planner-stats-dont-add-up</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/google-ad-planner-stats-dont-add-up</guid><pubDate>Tue, 22 Jul 2008 15:13:00 +0100</pubDate></item>
		<item><title>The Free Communications Group and the Death of Broadcasting</title><description><![CDATA[&quot;Broadcasting is really too important to be left to the broadcasters&quot;. So said Tony Benn, Member of Parliament, to constituents in 1968. That same year, the Free Communications Group (FCG) was founded to demand &quot;democratic control of all media&quot;.&nbsp;Lets skip the next forty years&#39; analysis of broadcasting motives and actions that so preoccupied these politicians, broadcasters and journalists. In 2008, convergence has emerged as a force of nature, irrevocably changing &quot;broadcasting&quot;]]></description><link>http://www.marcomprofessional.com/posts/philip.sheldrake/the-free-communications-group-and-the-death-of-broadcasting</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/philip.sheldrake/the-free-communications-group-and-the-death-of-broadcasting</guid><pubDate>Mon, 21 Jul 2008 10:42:33 +0100</pubDate></item>
		<item><title>Mobile Monday - "Enabling Location in Applications"</title><description><![CDATA[I popped down to MoMo London (Mobile Monday London) last night, which was held at the CBI Conference Center in Centre Point Tower.Titled &ldquo;Enabling Location in Applications&rdquo;, the evening was sponsored by Skyhook Wireless. Whereas the last MoMo London featured a high-level panel discussion on current mobile trends from a media and marketing perspective, this event was more of a show and tell.The people presenting their ideas were:Ted Morgan &ndash; Skyhook WirelessBen Ward &ndash; Yahoo! BrickhouseCharles Wiles - Google GearsAndrew Scott &ndash;]]></description><link>http://www.marcomprofessional.com/posts/ben.matthews/mobile-monday---enabling-location-in-applications</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/ben.matthews/mobile-monday---enabling-location-in-applications</guid><pubDate>Tue, 15 Jul 2008 08:15:00 +0100</pubDate></item>
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