<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts by Andrew Grill</title><link>http://www.marcomprofessional.com/people/andrew.grill</link><description>Posts made by Andrew Grill on MarCom Professional</description><language>en-gb</language><lastBuildDate>Fri, 30 Jul 2010 20:44:49 +0100</lastBuildDate><copyright>Copyright: (C) 2010 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/people/andrew.grill</link></image>	<item><title>The 2010 Australian Twitter Election</title><description><![CDATA[I landed in Sydney at 5:30am on Saturday from London and by the time I had arrived at the hotel and checked in, the TV channels were buzzing with the news that the Prime Minister,&nbsp;Julia Gillard was about to call a Federal Election. All of the commentators were calling this the &ldquo;twitter election&rdquo; as apparently Julia had tweeted that people should enrol to vote. [in Australia, voting is compulsory, and you must enrol to vote before the writs are issued.] In today&rsquo;s weekend papers,&nbsp;]]></description><link>http://www.marcomprofessional.com/posts/andrew.grill/the-2010-australian-twitter-election</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/andrew.grill/the-2010-australian-twitter-election</guid><pubDate>Sun, 18 Jul 2010 05:34:49 +0100</pubDate></item>
		<item><title>Reputation Online Live: Navigating the online monitoring jungle 9th July in London</title><description><![CDATA[This coming Friday, 9th July 2010 Reputation Online will be hosting an event at the&nbsp;London Hesperia hotel in Victoria titled &ldquo;Navigating the online monitoring jungle&ldquo;. Having recently presented to an agency who said they had &ldquo;shortlisted&rdquo; 12 other monitoring companies, I know that this will be of great interest to those who want to start on the journey of Listen &gt; Learn &gt; Engage &gt; Integrate. It really isn&rsquo;t a jungle once you know the right questions to ask to tell if your potential supplier is really up to the task or they offer not much more than the &ldquo;free tools&rdquo;]]></description><link>http://www.marcomprofessional.com/posts/andrew.grill/reputation-online-live-navigating-the-online-monitoring-jungle-9th-july-in-london</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/andrew.grill/reputation-online-live-navigating-the-online-monitoring-jungle-9th-july-in-london</guid><pubDate>Wed, 07 Jul 2010 08:33:31 +0100</pubDate></item>
		<item><title>Going beyond the social media buzz conference July 14th in London</title><description><![CDATA[On July 14th between 4-6pm  Visible Technologies is sponsoring an event at the IAB in London looking at the &#8220;buzz about the social media buzz&#8221;. The team at brand-e.biz has assembled a fantastic line-up including Chris Clarke, Global Chief Creative Officer, LBi on leveraging social media for the Conservative Party Robin Grant of We Are Social on real-time monitoring and planning Matt Rhodes, Client Services Director at FreshNetworks, on the Jimmy Choo Trainer Hunt – creating online/offline]]></description><link>http://www.marcomprofessional.com/posts/andrew.grill/going-beyond-the-social-media-buzz-conference-july-14th-in-london</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/andrew.grill/going-beyond-the-social-media-buzz-conference-july-14th-in-london</guid><pubDate>Mon, 21 Jun 2010 12:19:04 +0100</pubDate></item>
		<item><title>When an “interruption in transmission” = a own goal by ITV and what it means for the future of advertising</title><description><![CDATA[By now everyone knows that news that on the weekend, the ITV High Definition (HD) channel missed the first goal scored by England due to an &ldquo;interruption&rdquo;. it was actually an ad. While many people have (rightly) beaten up ITV and their commercial approach, the incident points more towards how things will look &ldquo;beyond advertising&rdquo; in the future, and what we need to learn now about these new channels of mobile and social media. We all appreciate that programs like the World Cup have to be paid for by advertising and sponsorship, but when you interrupt the utility of the channel people get angry.]]></description><link>http://www.marcomprofessional.com/posts/andrew.grill/when-an-interruption-in-transmission--a-own-goal-by-itv-and-what-it-means-for-the-future-of-adv</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/andrew.grill/when-an-interruption-in-transmission--a-own-goal-by-itv-and-what-it-means-for-the-future-of-adv</guid><pubDate>Tue, 15 Jun 2010 08:01:17 +0100</pubDate></item>
		<item><title>Daily Mail article on social media critical of companies that actively seek consumer feedback</title><description><![CDATA[It must be a slow news week, because a recent Daily Mail article by Jason Lewis titled How &lsquo;BT Sarah&rsquo; spies on your Facebook account: secret new software allows BT and other firms to trawl internet looking for disgruntled customers seems to suggest that companies that are actively seeking our customer feedback on public websites like twitter are somehow &ldquo;spying&rdquo; on customers. Now I know that sensational claims like this sell newspapers, and hence advertising but I doubt the Daily Mail readers will see this as more than just a beat up.]]></description><link>http://www.marcomprofessional.com/posts/andrew.grill/daily-mail-article-on-social-media-critical-of-companies-that-actively-seek-consumer-feedback</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/andrew.grill/daily-mail-article-on-social-media-critical-of-companies-that-actively-seek-consumer-feedback</guid><pubDate>Sun, 06 Jun 2010 16:25:01 +0100</pubDate></item>
		<item><title>World’s first personalised children’s storybook iPhone app launched</title><description><![CDATA[I received a note via LinkedIn from an old contact Theresa Mascarenhas about a new iPhone app she has developed for Children called &ldquo;When I Grow Up (Vol.1)&rdquo;.&nbsp; It sounds like a great use for the iPhone platform so I thought I would promote it here. When I Grow Up is the first personalized children&rsquo;s storybook app that will let you embed photos of your child and their&nbsp;mother into the story &mdash; YOU are the characters! Your child can decide what occupations&nbsp;they would like to have when they grow up, and then see what they will look like dressed up for these vocations (e.g.]]></description><link>http://www.marcomprofessional.com/posts/andrew.grill/worlds-first-personalised-childrens-storybook-iphone-app-launched</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/andrew.grill/worlds-first-personalised-childrens-storybook-iphone-app-launched</guid><pubDate>Sun, 06 Jun 2010 14:24:49 +0100</pubDate></item>
		<item><title>IAB UK expands mobile team with new appointment</title><description><![CDATA[IAB to drive research in the mobile industry with appointment of Alex Kozloff as dedicated mobile manager The Internet Advertising Bureau &ndash; the trade body for online and mobile advertising &ndash; has appointed Alex Kozloff, former media research manager at Unanimis, to expand its mobile research and education programme in the UK.&nbsp; Working alongside head of mobile Jon Mew, she has been enlisted to drive the critical expansion of the IAB Mobile offering to meet the growing training needs of advertisers and agencies in the UK.]]></description><link>http://www.marcomprofessional.com/posts/andrew.grill/iab-uk-expands-mobile-team-with-new-appointment</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/andrew.grill/iab-uk-expands-mobile-team-with-new-appointment</guid><pubDate>Sun, 23 May 2010 19:47:18 +0100</pubDate></item>
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