<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts by Craig Thomler</title><link>http://www.marcomprofessional.com/people/craig.thomler</link><description>Posts made by Craig Thomler on MarCom Professional</description><language>en-gb</language><lastBuildDate>Fri, 21 Nov 2008 00:20:14 +0000</lastBuildDate><copyright>Copyright: (C) 2008 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/people/craig.thomler</link></image>	<item><title>Guest post: How you can increase traffic to Government websites with Government Press Releases</title><description><![CDATA[Today I welcome a post from guest blogger Cheryl Hardy, of the Department of Innovation, Industry and Regional Development (DIIRD), State Government of Victoria, Victoria, Australia.Cheryl manages eGovernment Research in DIIRD and is a prime operative behind the Victorian eGovernment Resource Centre, which was one of the global top ten nominees for the World e-Democracy Awards 2008, winning a Special Mention, just behind award winners such as mybarackobama.com.The eGovernment Resource Centre is, in my opinion, the single best resource for egovernment and online channel information in Australia.How you can increase traffic to Government websites with Government Press ReleasesYou are a government web manager.]]></description><link>http://www.marcomprofessional.com/posts/craig.thomler/guest-post-how-you-can-increase-traffic-to-government-websites-with-government-press-releases</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/craig.thomler/guest-post-how-you-can-increase-traffic-to-government-websites-with-government-press-releases</guid><pubDate>Mon, 17 Nov 2008 08:40:00 +0000</pubDate></item>
		<item><title>US President releases first weekly youtube address</title><description><![CDATA[One of the promises Barack Obama made in the US was to release his weekly address to the nation via Youtube.This signaled how serious he was about transparent and open government, and flagged the incoming US government recognition of the power of Youtube&#39;s large and growing audience - which publishes almost 10,000 hours of content per day (per Michael Welsch&#39;s Anthropological Introduction to Youtube).Obama&#39;s first weekly address is now available online and demonstrates how polished his]]></description><link>http://www.marcomprofessional.com/posts/craig.thomler/us-president-releases-first-weekly-youtube-address</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/craig.thomler/us-president-releases-first-weekly-youtube-address</guid><pubDate>Sun, 16 Nov 2008 08:45:00 +0000</pubDate></item>
		<item><title>Governments leading and fostering change</title><description><![CDATA[President-elect Barack Obama built his campaign on change, and is demonstrating an ongoing commitment to this approach via the site Change.gov.It's a great living case study on how a government can engage its citizens online in a constructive way.eGov AU eGovernment thoughts and speculations from an Australian perspective]]></description><link>http://www.marcomprofessional.com/posts/craig.thomler/governments-leading-and-fostering-change</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/craig.thomler/governments-leading-and-fostering-change</guid><pubDate>Fri, 14 Nov 2008 08:30:00 +0000</pubDate></item>
		<item><title>The rise of the video republic</title><description><![CDATA[Paul Johnston, posting at TheConnectedRepublic, has brought to my attention the following video and report on the rise of the video republic.This looks at how people - particularly young people - are using online video to express their views, share opinions and shape the world views of their generation.It's a fascinating watch and read and raises the question, how should government be involved in this discussion?Regardless of what public sector and political leaders decide, this communications channel]]></description><link>http://www.marcomprofessional.com/posts/craig.thomler/the-rise-of-the-video-republic</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/craig.thomler/the-rise-of-the-video-republic</guid><pubDate>Thu, 13 Nov 2008 10:23:00 +0000</pubDate></item>
		<item><title>Internet a more important information medium than TV, radio or print</title><description><![CDATA[The World Internet project recently released its Australian report (PDF), providing a mid-2007 view on how Australians access and use the internet.The report indicates that, at August 2007, 72 percent of Australians used the internet (increasing to 86% when considering those in full employment), and highlights known divides in usage based on income and residential location, it also provides an interesting view on which media are most important to Australians.The study found that 68.5 percent of users]]></description><link>http://www.marcomprofessional.com/posts/craig.thomler/internet-a-more-important-information-medium-than-tv-radio-or-print</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/craig.thomler/internet-a-more-important-information-medium-than-tv-radio-or-print</guid><pubDate>Thu, 13 Nov 2008 08:37:00 +0000</pubDate></item>
		<item><title>Prime Minister joins Twitter</title><description><![CDATA[Following in the footsteps of other world leaders, today Prime Minister Kevin Rudd launched an official presence on Twitter (at @KevinRuddPM).For the unfamiliar, Twitter is a free 'micro-blogging' service which allows users to exchange short updates (up to 140 characters long), termed 'Tweets' in a way similar to SMS.Unlike SMS, these updates are generally public (although private messages are possible). They are delivered via the internet to either the Twitter website or a separate client to a user's PC or mobile device.]]></description><link>http://www.marcomprofessional.com/posts/craig.thomler/prime-minister-joins-twitter</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/craig.thomler/prime-minister-joins-twitter</guid><pubDate>Wed, 12 Nov 2008 21:22:00 +0000</pubDate></item>
		<item><title>Teaching public servants to blog</title><description><![CDATA[The British government is funding a campaign, CivicSurf to teach British local politicians how to blog.It would also be useful to public servants in understanding and communicating the benefits of blogging (as well as how to become bloggers themselves).Thanks to Stap isi for referring me to the site.The campaign includes the website, a booklet (PDF) and a video viewable in two parts as below.Part 1Part 2eGov AU eGovernment thoughts and speculations from an Australian perspective]]></description><link>http://www.marcomprofessional.com/posts/craig.thomler/teaching-public-servants-to-blog</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/craig.thomler/teaching-public-servants-to-blog</guid><pubDate>Wed, 12 Nov 2008 08:52:00 +0000</pubDate></item>
		<item><title>The 2008 Australian Web Analytics survey is now open</title><description><![CDATA[If you're interested in web metrics, pop over and complete the 3rd annual Australian Web Analytics survey at Bienalto's website.Respondents will receive a copy of the survey results, which should provide insights into how your organisation compares to others in their use and prioritisation of web analytics area.The 2006 and 2007 survey results are also available from their site.Some of Bienalto's key findings from the 2007 survey included...89% of businesses actively measure website performance77%]]></description><link>http://www.marcomprofessional.com/posts/craig.thomler/the-2008-australian-web-analytics-survey-is-now-open</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/craig.thomler/the-2008-australian-web-analytics-survey-is-now-open</guid><pubDate>Wed, 12 Nov 2008 08:11:00 +0000</pubDate></item>
		<item><title>Which comes first, egovernment Web 2.0 services or government cultural change?</title><description><![CDATA[A debate has been going on in Europe recently regarding which comes first - successful Web 2.0 egovernment, or citizen-centric and transparent government.One argument goes that government must first undergo cultural change in order to deliver effective Web 2.0 services.The other is that government will undergo cultural change through releasing Web 2.0 services.I think there's a little truth in both approaches - a government firmly committed to opacity will not be interested in rolling out interactive, citizen-focused services.]]></description><link>http://www.marcomprofessional.com/posts/craig.thomler/which-comes-first-egovernment-web-2.0-services-or-government-cultural-change</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/craig.thomler/which-comes-first-egovernment-web-2.0-services-or-government-cultural-change</guid><pubDate>Tue, 11 Nov 2008 14:46:00 +0000</pubDate></item>
		<item><title>Is the future portals or mash-ups?</title><description><![CDATA[While many governments around the world pursue the 'one portal' approach, a few commentators are arguing for a different type of model - many correct doors rather than one big door.This means reaching out to embed government content in the websites citizens choose to visit rather than simply attempting to encourage all web users to go to a single central portal for all government-related content.This approach is described well in the Read Write Web article, E-Government Meets Web 2.0: Goodbye Portals,]]></description><link>http://www.marcomprofessional.com/posts/craig.thomler/is-the-future-portals-or-mash-ups</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/craig.thomler/is-the-future-portals-or-mash-ups</guid><pubDate>Tue, 11 Nov 2008 11:41:00 +0000</pubDate></item>
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