<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts by Hamish Thompson</title><link>http://www.marcomprofessional.com/people/hamish.thompson</link><description>Posts made by Hamish Thompson on MarCom Professional</description><language>en-gb</language><lastBuildDate>Thu, 20 Nov 2008 22:30:52 +0000</lastBuildDate><copyright>Copyright: (C) 2008 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/people/hamish.thompson</link></image>	<item><title>Teaching young dogs old tricks</title><description><![CDATA[Last week we worked with RoadTour to launch a new satellite navigation guide that advises parents on locations throughout the UK that are child-friendly.&nbsp;What was interesting about the launch was that an online launch the previous week using targeted distribution to blogs and online gadget and shopping sites hadn&rsquo;t worked.&nbsp;We were called in to apply a bit of traditional media magic, and here&rsquo;s what we did: We recrafted the story, starting with devising a media-friendly name for the product:]]></description><link>http://www.marcomprofessional.com/posts/hamish.thompson/teaching-young-dogs-old-tricks</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/hamish.thompson/teaching-young-dogs-old-tricks</guid><pubDate>Wed, 12 Nov 2008 09:52:38 +0000</pubDate></item>
		<item><title>Need for speed</title><description><![CDATA[There was an interesting article by John Harris in the Guardian on Monday (The new seriousness) charting the decline in the circulation of long lead titles concerned with what he describes as &ldquo;the invincible tyranny of celebrity culture&rdquo; (Heat down 16%, Zoo down 13.6%, FHM down 10% and Closer down 7.5%).&nbsp;Circulation of the higher brow opinion-rich media on the other hand has seen an upswing. The Economist&rsquo;s circulation is up 5.6% and Prospect&rsquo;s is up 10.7%. John Harris argues that consumers are seeking a more detailed understanding of weighty matters in a more complex and uncertain world.&nbsp;]]></description><link>http://www.marcomprofessional.com/posts/hamish.thompson/need-for-speed</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/hamish.thompson/need-for-speed</guid><pubDate>Wed, 24 Sep 2008 11:05:21 +0000</pubDate></item>
		<item><title>Don't I know you from somewhere?</title><description><![CDATA[We&#39;ve been working on a communications programme for Screwfix, sponsors of this year&#39;s Masters Football tournament on Sky Sports.&nbsp; The brief was to maximise Screwfix&#39;s sponsorship of the event and to find ways in which we could engage tradesmen, Screwfix&#39;s core customer base.&nbsp; We came up with the concept of a lookalike match, starting with a national campaign to recruit tradesmen who look a bit like famous footballers.&nbsp; Tradesemen could email or text their pictures to Screwfix.&nbsp;]]></description><link>http://www.marcomprofessional.com/posts/hamish.thompson/dont-i-know-you-from-somewhere</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/hamish.thompson/dont-i-know-you-from-somewhere</guid><pubDate>Thu, 11 Sep 2008 17:06:31 +0000</pubDate></item>
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