<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts by si crowhurst</title><link>http://www.marcomprofessional.com/people/si.crowhurst</link><description>Posts made by si crowhurst on MarCom Professional</description><language>en-gb</language><lastBuildDate>Thu, 20 Nov 2008 20:38:35 +0000</lastBuildDate><copyright>Copyright: (C) 2008 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/people/si.crowhurst</link></image>	<item><title>Why is Facebook so damn popular on Mobile?</title><description><![CDATA[I noticed a couple of months ago that lots of people on my commuter train were using Facebook on their mobiles. Quite normal people, happily poking friends on their way to work. Last week, during a presentation to a big media group, we ask the question we always ask (which is a bit of a hostage to fortune), &lsquo;how many of you use the mobile internet&rsquo;. Half the room&rsquo;s hands shot up. Half! And what were they using? Facebook! Figures from the company back up this anectodal evidence; according to a post on the Facebook blog, the company has tripled its mobile users to 15 million over the past year.]]></description><link>http://www.marcomprofessional.com/posts/si.crowhurst/why-is-facebook-so-damn-popular-on-mobile</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/si.crowhurst/why-is-facebook-so-damn-popular-on-mobile</guid><pubDate>Thu, 13 Nov 2008 11:39:48 +0000</pubDate></item>
		<item><title>Ring Back Tone Comverse Event</title><description><![CDATA[I was invited to speak at an event in Vienna by Comverse&nbsp;last week. The conference topic was Ring Back Tones (Comverse are the market leader in this field) but with a focus on mobile advertising. I gave a presentation on what must be considered to effectively implement mobile advertising from a users perspective.&nbsp; I must admit to having not considered RBT as a channel for mobile advertising. An interesting presentation from Turkcell showed how brands jingles are being used in the channel.]]></description><link>http://www.marcomprofessional.com/posts/si.crowhurst/ring-back-tone-comverse-event</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/si.crowhurst/ring-back-tone-comverse-event</guid><pubDate>Thu, 06 Nov 2008 17:25:45 +0000</pubDate></item>
		<item><title>We Love Mobile Joins MMA</title><description><![CDATA[We are pleased to announce that We Love Mobile has joined the Mobile Marketing Association (MMA). The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. We are joining at the start of the formation of a local UK Council. The aim of this council is&nbsp;to lead the establishment of guidelines and best practices and educate and evangelize on the mobile channel in the UK.&nbsp;]]></description><link>http://www.marcomprofessional.com/posts/si.crowhurst/we-love-mobile-joins-mma</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/si.crowhurst/we-love-mobile-joins-mma</guid><pubDate>Tue, 04 Nov 2008 19:13:25 +0000</pubDate></item>
		<item><title>Planet fashion</title><description><![CDATA[One for the ladies &hellip; Ralph Lauren has released a free iphone application so you can take a look at the latest collections and runway shows. Over at Mobile Crunch they&rsquo;re non too keen on the idea but, dare I say it, the post is written by a chap and so perhaps he&rsquo;s not the best critique. Personally, I like the idea of watching a quick bit of catwalk show, or listening to a short interview with Mr Lauren himself whilst staring out the bus window on the way to work. I would agree that not everything these days needs to be &lsquo;mobilised&rsquo;]]></description><link>http://www.marcomprofessional.com/posts/si.crowhurst/planet-fashion</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/si.crowhurst/planet-fashion</guid><pubDate>Sun, 02 Nov 2008 21:41:38 +0000</pubDate></item>
		<item><title>It&#8217;s the brand, stupid</title><description><![CDATA[It&rsquo;s an oft asked question round the board tables of mobile startups. There is clearly a demand for a particular mobile product - say, Instant Messenger. Every piece of research we do points at kids screaming out for it. So why are so many IM products struggling to get numbers? In fact, why is it that just about all mobile products fail to make the mass market? Or at most they crack the geeksphere of early adopters, and then fizzle? Firstly,is that even true? There are some mobile products that are doing well - Flirtomatic for example.]]></description><link>http://www.marcomprofessional.com/posts/si.crowhurst/it8217s-the-brand-stupid</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/si.crowhurst/it8217s-the-brand-stupid</guid><pubDate>Thu, 30 Oct 2008 13:56:14 +0000</pubDate></item>
		<item><title>It&#8217;s healthy to text</title><description><![CDATA[I still get excited and inspired by the possibilities of mobile communications. On Friday I got a text reminder from my doctor about an appointment I have next week. It reminded me not only to put a memo in my phone but also to email work to say I&rsquo;d be late in on Thursday. Clear, simple and helpful. Just like the one million free text messages going out in Africa to remind people to be tested and treated for AIDS. We&rsquo;ve written about these sorts of projects before on this blog, but I think it&rsquo;s always worth showing they are continuing apace.]]></description><link>http://www.marcomprofessional.com/posts/si.crowhurst/it8217s-healthy-to-text</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/si.crowhurst/it8217s-healthy-to-text</guid><pubDate>Sun, 26 Oct 2008 16:50:01 +0000</pubDate></item>
		<item><title>My tiny hands are frozen</title><description><![CDATA[As the weather turns wintery, as the nights close in and as the wind whips around your fingers you might just consider finding somewhere cosy to text or call from. But just in case you&rsquo;re stuck outside, Freehands will help you &lsquo;keep warm and stay in touch&rsquo;. Freehands are gloves with bizarre flippy-uppy pads. You can flip back the caps to expose your fingers and then, what seem fairly large magnetic pads will keep the caps in place. Ummmm &hellip;.. I just find these really funny.]]></description><link>http://www.marcomprofessional.com/posts/si.crowhurst/my-tiny-hands-are-frozen</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/si.crowhurst/my-tiny-hands-are-frozen</guid><pubDate>Wed, 22 Oct 2008 19:10:01 +0000</pubDate></item>
		<item><title>Piste off</title><description><![CDATA[MOBILE WEBSITE REVIEW: myslopes Over at Mobile Marketing Magazine, there was some news that MySlopes.com have launched a mobile service. For any sport that&rsquo;s weather dependent having quick and easy access to condition reports is genuinely useful - do you stay out on the mountain for a few more runs or head to the safety of the gluhwein bar? Resort maps, lost and found numbers (people lose alot of things when they go skiing - poles, gloves, kids), money-off coupons for local bars, ooooh the mind boggles &hellip;]]></description><link>http://www.marcomprofessional.com/posts/si.crowhurst/piste-off</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/si.crowhurst/piste-off</guid><pubDate>Tue, 21 Oct 2008 08:51:33 +0000</pubDate></item>
		<item><title>Watching you, watching me</title><description><![CDATA[There was a time when spying was done by debonair gents in black tie. And nosy old ladies peeking out from behind net curtains. But spying these days has got a whole lot more serious - these days there are 4.2 million CCTV cameras in Britain and mobile phones are the latest devices to come under scrutiny. The Sunday Times (19 October 2008) reported on the fact that everyone buying a mobile phone will soon be required to show a passport or other form of ID. This will allow the government to build up a national register of the UK&rsquo;s 72 million phone-owners and keep an eye on dodgy people with overstuffed rucksacks.]]></description><link>http://www.marcomprofessional.com/posts/si.crowhurst/watching-you-watching-me</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/si.crowhurst/watching-you-watching-me</guid><pubDate>Mon, 20 Oct 2008 09:02:46 +0000</pubDate></item>
		<item><title>Is the App Store the saviour of J2ME?</title><description><![CDATA[The Apple App Store opened earlier this year to a fanfare of hype as part of the &ldquo;iPhone The Sequel&rdquo; Summer blockbuster. Again I was sceptical until I plugged in through my trusty Touch, and I saw how, 7 years ago, a few in at Hutchison Telecom dreamed the 3G world would be. Ah, the integration, the simplicity, it was enough to make a user experience geek weep. It also made a lot of very hard nosed people wake up to the idea of what apps on phones could be. And not just Apple-consecrated ones.]]></description><link>http://www.marcomprofessional.com/posts/si.crowhurst/is-the-app-store-the-saviour-of-j2me</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/si.crowhurst/is-the-app-store-the-saviour-of-j2me</guid><pubDate>Wed, 15 Oct 2008 23:13:49 +0000</pubDate></item>
	</channel></rss>