<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts by Trevor Young</title><link>http://www.marcomprofessional.com/people/trevor.young</link><description>Posts made by Trevor Young on MarCom Professional</description><language>en-gb</language><lastBuildDate>Fri, 21 Nov 2008 01:07:43 +0000</lastBuildDate><copyright>Copyright: (C) 2008 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/people/trevor.young</link></image>	<item><title>Social Media Smackdown as PR Defends Itself from Marauding Bloggers</title><description><![CDATA[Debate continues to rage as to whether the massive growth of social media is killing off the public relations industry.&nbsp;The contrary view, of course, is that social media is a fillip for the industry. Let&#39;s face it, with so many media channels now available, companies and brands need more help than ever with their communications and one could argue quite persuasively that PR is the most suitable discipline to provide the most effective guidance and counsel.American PR company Horn Group&nbsp;recently]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/social-media-smackdown-as-pr-defends-itself-from-marauding-bloggers</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/social-media-smackdown-as-pr-defends-itself-from-marauding-bloggers</guid><pubDate>Wed, 19 Nov 2008 08:17:18 +0000</pubDate></item>
		<item><title>Extreme Thinking From a Veritable Brand</title><description><![CDATA[How do you make a mature board game sexy enough so the world&#39;s media will sit up and take notice?Take it to the &#39;extreme&#39;.To mark the 60th anniversary of the Scrabble, the brand shot a series of amazing photos in which the game was played by fans under &#39;extreme&#39; circumstances i.e. skydiving, in shark-infested waters, up a sheer cliff, within eating distance of an alligator.Brilliant stuff!Locally, the Herald-Sun newspaper ran not one but five photos (across two separate articles).The story (and of course, pics) was also picked up internationally.Lessons learned? If you want to get noticed, take a risk.]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/extreme-thinking-from-a-veritable-brand</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/extreme-thinking-from-a-veritable-brand</guid><pubDate>Tue, 18 Nov 2008 12:20:34 +0000</pubDate></item>
		<item><title>Zoo Weekly Scores Publicity Coup in Strip Offer for 'Sexy' MP Kate Ellis</title><description><![CDATA[&nbsp;Hat-tip to those devilish lads at&nbsp;Zoo Weekly&nbsp;who have made &#39;something&#39; (i.e. media headlines) out &#39;nothing&#39; (an offer of $30K for a female federal politician to get her kit off for the magazine).The headlines said it all:&#39;Sexy&#39; MP Kate Ellis Offered $30,000 to Strip for Lad&#39;s MagKate Ellis Turns Down $30,000 Offered by Zoo Mag to StripThe Zoo offer came hot on the heels of Kate Ellis being voted by her Parliamentary peers as being Australia&#39;s sexiest]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/zoo-weekly-scores-publicity-coup-in-strip-offer-for-sexy-mp-kate-ellis</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/zoo-weekly-scores-publicity-coup-in-strip-offer-for-sexy-mp-kate-ellis</guid><pubDate>Fri, 14 Nov 2008 07:44:07 +0000</pubDate></item>
		<item><title>Twitter Gets Political</title><description><![CDATA[In a sign that Twitter in Australia is edging towards mainstream acceptance, Prime Minister Kevin Rudd has opened an account with the growing micro-blogging platform and, in his (or someone else&#39;s) words - is &quot;looking forward to communicating with you on Twitter&quot;.&nbsp;Rudd&#39;s Twitter adventure comes hot on the heels of Opposition Leader Malcolm Turnbull&nbsp;who has been on Twitter for a month or so (at time of writing, Turnbull was 88 tweets in front of his opposite number; he has also reportedly been caught Twittering in Parliament - I mean, why wouldn&#39;t you?).Lets hope the PM embraces the medium rather than using it merely as a calculated &#39;cool tool&#39;]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/twitter-gets-political</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/twitter-gets-political</guid><pubDate>Wed, 12 Nov 2008 08:49:52 +0000</pubDate></item>
		<item><title>Obama Gives McCain the Flickr</title><description><![CDATA[Further to previous post - What Brands Can Learn From Barack Obama - I&#39;ve just seen for the first time Obama&#39;s Flickr photostream&nbsp;where he allowed a photographer access while he and his family, friends and associates waited for the announcement of the US Presidential election result.&nbsp;The behind-the-scenes pictures feature Obama and wife Michelle watching the election results as they unfold on TV, and then the jubilation (relief?) as the decision is announced; it also follows them as they hit the stage where Obama gives his now-famous victory speech (as well as stacks of other shots of the President-elect in action).The photos are another example of Barack Obama adding yet another layer of &#39;authenticity&#39;]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/obama-gives-mccain-the-flickr</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/obama-gives-mccain-the-flickr</guid><pubDate>Sun, 09 Nov 2008 10:21:03 +0000</pubDate></item>
		<item><title>Free Social Media Handbook Available for Download</title><description><![CDATA[This is worth a look if you&#39;re interested in social media - the IAB Social Media Handbook - produced by the UK Internet Advertising Bureau.The handbook covers a broad sweep of social media and features articles from a range of UK industry people. It has a touch of the &#39;big end of town&#39; about it (clients, agencies and social media platforms) but nonetheless it&#39;s a useful guide in terms of Web 2.0/101.Download the Social Media Handbook&nbsp;here.Hat-tip to&nbsp;Chris Applegate.Here is the list of contents if you&#39;re interested:&nbsp;SOCIAL MEDIA HANDBOOK&nbsp;Introduction What is social media? 10 rules Definition of social media The landscape &lsquo;Doing it right&rsquo;]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/free-social-media-handbook-available-for-download</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/free-social-media-handbook-available-for-download</guid><pubDate>Sun, 09 Nov 2008 08:11:21 +0000</pubDate></item>
		<item><title>Authenticity Pays. The Dixie Chicks Get It. Do You?</title><description><![CDATA[I&#39;ve just finished watching the 2006 Dixie Chicks documentary Shut Up &amp; Sing. If you haven&#39;t seen it, it&#39;s worth watching. If you&#39;re a PR or marketing person, it is definitely worth a look.&nbsp;&nbsp;&nbsp;* Defiant Dixie Chicks take on their critics&nbsp;For those who are not aware of the movie, here is the IMDB summary:&nbsp;&quot;In 2003, the female country band, The Dixie Chicks, are at the top of their game being one of the most successful bands of all time. However with the US invasion of Iraq about to begin over frustrated worldwide objections about this needless war, one of the Chick vents off the cuff in concert about being ashamed of US President George W.]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/authenticity-pays.-the-dixie-chicks-get-it.-do-you</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/authenticity-pays.-the-dixie-chicks-get-it.-do-you</guid><pubDate>Sat, 08 Nov 2008 10:02:07 +0000</pubDate></item>
		<item><title>What Brands Can Learn From Barack Obama</title><description><![CDATA[If companies and brands require any further proof that communicating with spirit and conviction as well as telling interesting stories is effective in attracting people&#39;s attention (and subsequently getting their buy-in), then look no further than Barack Obama&#39;s barnstorming win in the US Presidential race.&nbsp;&nbsp;&nbsp;Obama spoke fervently and relentlessly about hope and change. He didn&#39;t get bogged down in detail - much to the chagrin of the media and his opponents who no doubt wanted to better understand the nitty-gritty of what he stood for.&nbsp;But the public didn&#39;t care.&nbsp;The people attended his rallies in their thousands.]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/what-brands-can-learn-from-barack-obama</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/what-brands-can-learn-from-barack-obama</guid><pubDate>Thu, 06 Nov 2008 03:29:39 +0000</pubDate></item>
		<item><title>Hot, Spicy...and Cool!</title><description><![CDATA[I don&#39;t usually bang on about things like this thinking they&#39;ve probably already done the rounds virally and by the time they&#39;ve gotten to me, they&#39;re perhaps a tad stale.BUT...This is pretty cool.A truck carrying Pringles Hot &amp; Spicy chips (actually, it probably is carrying something else, but for the purposes of this post, it&#39;s Pringles all the way, okay?!) is painted to&nbsp;give the appearance that Pringles Hot &amp; Spicy chips are indeed, errr, hot and spicy. As I said, cool.]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/hot-spicy...and-cool</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/hot-spicy...and-cool</guid><pubDate>Wed, 29 Oct 2008 09:26:27 +0000</pubDate></item>
		<item><title>Britters on Twitter!</title><description><![CDATA[&quot;Welcome to the new www.britneyspears.com! We&#39;re taking you where no paparazzi lens ever could with pics, vids and news from Britney herself.&quot;&nbsp;(Message on&nbsp;http://twitter.com/therealbritney)* Photo sourced from britneyspears.com &nbsp;After years of being stalked by the paparazzi and pilloried by the media, Britney Spears has moved to take control of her &#39;brand&#39; communications by undertaking an integrated social media program that allows her (or at least, her &#39;people&#39;) to communicate directly with fans.The program is a multi-headed &#39;beast&#39;]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/britters-on-twitter</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/britters-on-twitter</guid><pubDate>Thu, 23 Oct 2008 03:20:34 +0000</pubDate></item>
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