<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts by Brian Solis</title><link>http://www.marcomprofessional.com/people/brian.solis</link><description>Posts made by Brian Solis on MarCom Professional</description><language>en-gb</language><lastBuildDate>Wed, 17 Mar 2010 04:51:36 +0000</lastBuildDate><copyright>Copyright: (C) 2010 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/people/brian.solis</link></image>	<item><title>Brands Must Become Media to Earn Relevance</title><description><![CDATA[What follows is the complete version of my recent post on Mashable, &ldquo;Why Brands are Becoming Media.&ldquo; One of the greatest challenges I encounter today is not the willingness of a brand to engage, but its ability to create. When blueprinting social architecture and the engineering that connects people to other people strategically, enthusiasm and support typically derail when examining the resources and the commitment required to rhythmically produce, distribute, and support content. Indeed, we are programming the social web around our brand hub and as such, we&rsquo;re required to capture attention and also hold it through the introduction of engaging dialogue, interaction, and the introduction of relevant information packaged and published as social objects.]]></description><link>http://www.marcomprofessional.com/posts/brian.solis/brands-must-become-media-to-earn-relevance</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/brian.solis/brands-must-become-media-to-earn-relevance</guid><pubDate>Mon, 15 Mar 2010 12:19:40 +0000</pubDate></item>
		<item><title>The Brand Dashboard: A Window to Relevance</title><description><![CDATA[Perhaps the most difficult aspects of Social Media to embrace are the changes in our behavior and overall philosophy it necessitates in order to earn relevance and ultimately prominence in consumer hearts, minds, and markets. Simply put, Social Media makes us vulnerable and officially ends an era of perceived control threaded by the illusion of invincibility. Everything we thought we knew and valued is now in dire need of reassessment. We are entering into a time when we are affected by voiced sentiment in the public spotlight and backchannels of the social Web.]]></description><link>http://www.marcomprofessional.com/posts/brian.solis/the-brand-dashboard-a-window-to-relevance</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/brian.solis/the-brand-dashboard-a-window-to-relevance</guid><pubDate>Fri, 12 Mar 2010 12:20:33 +0000</pubDate></item>
		<item><title>There’s an I in Twitter and a ME in Social Media</title><description><![CDATA[As we&rsquo;ve learned time and time again, there is no &ldquo;I&rdquo; in team. Instead of focusing exclusively on &ldquo;what&rsquo;s in it for me,&rdquo; we&rsquo;re encouraged to contribute to the greater collective of groups in order to accomplish wonderful things &ndash; those usually unattainable by any one person. Of course, this headline is a play on those words, but it also opens the door to an interesting conversation &ndash; one that explores a global network of connections weaved from both relations and relationships and bound through action and reaction.]]></description><link>http://www.marcomprofessional.com/posts/brian.solis/theres-an-i-in-twitter-and-a-me-in-social-media</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/brian.solis/theres-an-i-in-twitter-and-a-me-in-social-media</guid><pubDate>Wed, 10 Mar 2010 12:07:55 +0000</pubDate></item>
		<item><title>News: Twitter Changes Updates to Tweets</title><description><![CDATA[In the grand scheme of things, this news seems a bit insignificant in light of other current events However, it is significant in the world of Social Media. As mainstream audiences embrace new media, every subtle nuance introduced from here on out reverberates across the social landscapes that define, shape, and dictate its evolution and its pace of adoption. Today, Twitter changed it&rsquo;s &ldquo;update&rsquo; button to a verb that will only gain in prominence, &ldquo;Tweet.&rdquo; Thanks to good friend @Orli for her observation and also for capturing the screenshot.]]></description><link>http://www.marcomprofessional.com/posts/brian.solis/news-twitter-changes-updates-to-tweets</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/brian.solis/news-twitter-changes-updates-to-tweets</guid><pubDate>Tue, 09 Mar 2010 19:32:54 +0000</pubDate></item>
		<item><title>Optimizing Brands for Social Search</title><description><![CDATA[Faceboook recently overtook Yahoo as the second most visited site in the United States. And in doing so, Facebook along with other social networks set the stage for a confluence of social and search that fundamentally changes who we, as a society, discover and share information, and in turn, where our attention is directed and driven. Source: Mashable Make no mistake, attention is shifting away from traditional destination sites and instead, it is fixated on personalized attention dashboards that funnel social feeds, the activity and focus of social graphs into one clickable view.]]></description><link>http://www.marcomprofessional.com/posts/brian.solis/optimizing-brands-for-social-search</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/brian.solis/optimizing-brands-for-social-search</guid><pubDate>Mon, 08 Mar 2010 12:38:53 +0000</pubDate></item>
		<item><title>Customers Ignite a New Era of CRM</title><description><![CDATA[What follows is the unedited version of my latest post at AllThingsDigital&hellip; The Altimeter Group is no stranger to disruption. The incredibly savvy and influential team lead by Charlene Li are redefining the role and purpose of industry analysts by placing research into action &ndash; essentially bringing trends from the edge to the center to help businesses employ the technologies and strategies that will help them compete for the future, today. Industry analysts, at least in the case of the Altimeter Group, are ultimately becoming market catalysts.]]></description><link>http://www.marcomprofessional.com/posts/brian.solis/customers-ignite-a-new-era-of-crm</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/brian.solis/customers-ignite-a-new-era-of-crm</guid><pubDate>Fri, 05 Mar 2010 19:17:47 +0000</pubDate></item>
		<item><title>Social Capital: The Currency of the Social Economy</title><description><![CDATA[The convention for creating financial opportunities is evolving and changing the way we seed prospects, promote our expertise and prowess, and connect with those who can help us learn and advance through the facilitation of strategic and mutually beneficial alliances. Digital capitalization is laying a foundation for expanding the need to cultivate and participate, not only in the real world, but also in the online networks and communities that can benefit us personally and professionally. In an era of democratized publishing and equalized influence, it can be said that engagement and participation are a new, powerful and effective form of &ldquo;un&rdquo;]]></description><link>http://www.marcomprofessional.com/posts/brian.solis/social-capital-the-currency-of-the-social-economy</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/brian.solis/social-capital-the-currency-of-the-social-economy</guid><pubDate>Wed, 03 Mar 2010 12:34:36 +0000</pubDate></item>
		<item><title>The State of the Twittersphere 2010</title><description><![CDATA[Original Artwork by @Natasha The state and future of Twitter is passionately debated as users and industry pundits explore whether or not the platform and the relationships that connect one another are in danger of slowing or worse, regressing.&nbsp; Over the last year, Twitter experienced its most phenomenal growth to date, fueled by the adoption of the communication network by highly visible and influential personalities that attracted legions of new users to establish one-to-many and ultimately many-to-many connections.]]></description><link>http://www.marcomprofessional.com/posts/brian.solis/the-state-of-the-twittersphere-2010</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/brian.solis/the-state-of-the-twittersphere-2010</guid><pubDate>Mon, 01 Mar 2010 12:30:50 +0000</pubDate></item>
		<item><title>It’s Time to Engage: Please Help Share the News</title><description><![CDATA[I can&rsquo;t believe the day is finally here. In fact, it&rsquo;s here earlier than planned. Please join me in celebrating the official release of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs&mdash;creating communities that shape and steer the perception of brands.]]></description><link>http://www.marcomprofessional.com/posts/brian.solis/its-time-to-engage-please-help-share-the-news</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/brian.solis/its-time-to-engage-please-help-share-the-news</guid><pubDate>Fri, 26 Feb 2010 12:05:08 +0000</pubDate></item>
		<item><title>Time Spent on Social Networks up 82% Around the World</title><description><![CDATA[Nielsen recently released a new report that officially documents what many of us already know, just never substantiated through data. According to a study published at the end of January 2010, Nielsen observed the online social activity of consumers around the world and discovered an 82% increase in time spent on social networking sites in December 2009. On average, users spent more than five and a half hours on popular networks such as Facebook and Twitter. In December 2008, users clocked just over three hours on social networking sites.]]></description><link>http://www.marcomprofessional.com/posts/brian.solis/time-spent-on-social-networks-up-82-around-the-world</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/brian.solis/time-spent-on-social-networks-up-82-around-the-world</guid><pubDate>Wed, 24 Feb 2010 12:28:12 +0000</pubDate></item>
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