<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts by Philip Sheldrake</title><link>http://www.marcomprofessional.com/people/philip.sheldrake</link><description>Posts made by Philip Sheldrake on MarCom Professional</description><language>en-gb</language><lastBuildDate>Tue, 16 Mar 2010 00:25:25 +0000</lastBuildDate><copyright>Copyright: (C) 2010 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/people/philip.sheldrake</link></image>	<item><title>Friday Roundup 12th March 2010</title><description><![CDATA[Marketing Convergence and Social All Over I&#39;ve had the pleasure in the last two weeks of working with a dozen of the finest Brits in PR, branding, digital / Web, public affairs and news distribution. We&#39;ve joined up to work voluntarily on an apolitical campaign in the run up to the UK general election (invincecable.org.uk if you&#39;re interested).I&#39;m telling you this because, having blogged about the convergence of marketing disciplines over the years (as distinct from &quot;integrated&quot;), this campaign of ours has revealed just how far the best practitioners&#39;]]></description><link>http://www.marcomprofessional.com/posts/philip.sheldrake/marketing.convergence.and.social.all.over</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/philip.sheldrake/marketing.convergence.and.social.all.over</guid><pubDate>Fri, 12 Mar 2010 16:00:12 +0000</pubDate></item>
		<item><title>Friday Roundup 26th February 2010</title><description><![CDATA[Friday Roundup 26th February 2010 We have a super mix of posts for you this week. In fact the reason we send this weekly roundup on a Friday is because we think more people make some time to read about their industry towards the end of the week.And in a converging profession, that awareness can prove critical in securing that new business opportunity, and in maintaining the business you have.PR consultants should have a good grasp of search engine optimisation. SEOs should get the heads round mobile apps.]]></description><link>http://www.marcomprofessional.com/posts/philip.sheldrake/friday.roundup.26th.february.2010</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/philip.sheldrake/friday.roundup.26th.february.2010</guid><pubDate>Fri, 26 Feb 2010 10:22:13 +0000</pubDate></item>
		<item><title>PR and Web 3.0... a call to action</title><description><![CDATA[Four things struck me in 2009. They are part of a bigger picture that means that public relations practice is about to undergo another change that will be as great this coming decade as it experienced during the last decade...1. Web 2.0 participation I dislike the 90:9:1 ratio of passives:occasionals:enthusiasts with respect to the &quot;write&quot; part of readwriteweb. In other words, 90% of people online don&#39;t contribute anything, they remain passive consumers. 9% contibute content and interact now and then, and 1% are passionate bloggers, video makers, photo takers, wiki updaters etc.]]></description><link>http://www.marcomprofessional.com/posts/philip.sheldrake/pr-and-web-3.0...-a-call-to-action</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/philip.sheldrake/pr-and-web-3.0...-a-call-to-action</guid><pubDate>Thu, 18 Feb 2010 11:44:31 +0000</pubDate></item>
		<item><title>Friday Roundup 12th February 2010</title><description><![CDATA[The Friday Roundup featuring the Semantic Web So-called &quot;Web 2.0&quot; dominated the last decade. This decade be prepared for &quot;Web 3.0&quot;. Why the quotes?... well these terms are loosely defined at best, but remain useful as signposts of major change.Most pundits associate 3.0 with something called the Semantic Web. Effectively, if Web 2.0 was about community and content, then Web 3.0 / the Semantic Web is about understanding the meaning of those social contributions and content.Importantly, Web 3.0 is going to have as big an impact on what it means to practice marketing and public relations as Web 2.0.]]></description><link>http://www.marcomprofessional.com/posts/philip.sheldrake/the.friday.roundup.featuring.the.semantic.web</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/philip.sheldrake/the.friday.roundup.featuring.the.semantic.web</guid><pubDate>Fri, 12 Feb 2010 14:28:18 +0000</pubDate></item>
		<item><title>Friday Roundup 29th January 2010</title><description><![CDATA[The Friday Roundup featuring the New Rules I learn something every day as I help moderate MarCom Professional.This week I was most intrigued by the idea that Google could add adverts to Google Streetview... both static and moving images in what constitutes a sort of augmented-virtual-reality I guess. AVR? Thanks to Michael Litman for flagging this. As always, Brian Solis has a couple of cracking posts this week, one on the socialization of email marketing, and another on the stages of social media integration in business, which shares some of the outlook of aspects of the Influence Scorecard initiative.I&#39;d obviously recommend MarCom Professional for keeping up to speed on how marketing and PR have been and are being transformed.]]></description><link>http://www.marcomprofessional.com/posts/philip.sheldrake/the.friday.roundup.featuring.the.new.rules</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/philip.sheldrake/the.friday.roundup.featuring.the.new.rules</guid><pubDate>Fri, 29 Jan 2010 14:05:55 +0000</pubDate></item>
		<item><title>Friday Roundup 15th January 2010</title><description><![CDATA[The Friday Roundup featuring the Forget Web If the end of the last decade was all about the massive growth in the social Web, the beginning of this one will witness considerable emphasis on social Web analytics... the application of search, indexing, semantic analysis and business intelligence technologies to the task of identifying, tracking, listening to and participating in the distributed conversations about a particular brand, product or issue.It&#39;s a busy market, but with Visible Technologies]]></description><link>http://www.marcomprofessional.com/posts/philip.sheldrake/the.friday.roundup.featuring.the.forget.web</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/philip.sheldrake/the.friday.roundup.featuring.the.forget.web</guid><pubDate>Fri, 15 Jan 2010 15:26:51 +0000</pubDate></item>
		<item><title>Friday Roundup 18th December 2009</title><description><![CDATA[Friday Roundup 18th December 2009 It&#39;s the time of year when everyone is tempted to look backward and forward. The Newspaper Licensing Agency appears to be the exception to the rule, by looking forward and thinking backward.For those who haven&#39;t followed the debate, here&#39;s a summary... the NLA, gawd bless&#39;em and the past Century they still live in, has adapted its terms to charge parties for clicking on hyperlinks to content on their members&#39; websites.That might not have sunk in on a cursory read.]]></description><link>http://www.marcomprofessional.com/posts/philip.sheldrake/friday.roundup.18th.december.2009</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/philip.sheldrake/friday.roundup.18th.december.2009</guid><pubDate>Fri, 18 Dec 2009 14:41:21 +0000</pubDate></item>
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