<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts by Stephen Waddington</title><link>http://www.marcomprofessional.com/people/stephen.waddington</link><description>Posts made by Stephen Waddington on MarCom Professional</description><language>en-gb</language><lastBuildDate>Wed, 17 Mar 2010 07:12:26 +0000</lastBuildDate><copyright>Copyright: (C) 2010 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/people/stephen.waddington</link></image>	<item><title>Phil Sheldrake on the InVinceCable campaign in Marcom Professional</title><description><![CDATA[InVinceCable, the apolitical campaign that is seeking to instigate conversations around the need for a qualified candidate to hold the position of Chancellor, now comprises 20-people (including myself) from across the industry. By the end of the month there will almost certainly be 50-people working on the campaign. It&rsquo;s a very real application of social technologies. Here&rsquo;s Phil Sheldrake in this week&rsquo;s leader in Marcom Professional: &ldquo;I&rsquo;ve had the pleasure in the last two weeks of working with a dozen of the finest Brits in PR, branding, digital / Web, public affairs and news distribution.]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/phil-sheldrake-on-the-invincecable-campaign-in-marcom-professional</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/phil-sheldrake-on-the-invincecable-campaign-in-marcom-professional</guid><pubDate>Sat, 13 Mar 2010 06:24:53 +0000</pubDate></item>
		<item><title>Upcoming Speed speaking gigs</title><description><![CDATA[Steve and myself are out and about speaking at the following events in the next month or so: 14 April &ndash; Social media and the media Strategic Social Media London, Westminster 21 May &ndash; Anti-social media Social Media in Business, Richmond/London 20 and 24 May &ndash;&nbsp;The great print debates PIRA, Birmingham Do give us a shout if you&rsquo;re attending any of these events. It would be great to catch-up for a coffee or a beer.]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/upcoming-speed-speaking-gigs</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/upcoming-speed-speaking-gigs</guid><pubDate>Fri, 12 Mar 2010 10:10:47 +0000</pubDate></item>
		<item><title>Speed blogs: creative manifesto, kissing clients, Gen Y and TEDxWarwick</title><description><![CDATA[Here&rsquo;s a quick review of some of the content from across the Speed blog network this week. Speed&rsquo;s creative director Chris McCrudden has tasked everyone in the business with unplugging from their networks at least once a month to explore some of London&rsquo;s galleries and exhibitions. Marie Efthymiou wrote my favourite blog post of the week tackling the tricky issue of kissing and physical contact in business situations. Steve Earl has written a cracking series of post this week about the motivations (and management challenges) of Generation Y.]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/speed-blogs-creative-manifesto-kissing-clients-gen-y-and-tedxwarwick</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/speed-blogs-creative-manifesto-kissing-clients-gen-y-and-tedxwarwick</guid><pubDate>Fri, 12 Mar 2010 09:48:57 +0000</pubDate></item>
		<item><title>Ben Cotton on the benefits of blogging for comms students</title><description><![CDATA[Ben Cotton started a blog in his final year at Leeds Metropolitan University and recently landed&nbsp;an award from the&nbsp;European Public Relations Education and Research Association &ndash; and a job in the digital team at Edelman. Here&rsquo;s his view on the benefits of blogging for communication students. &ldquo;I started blogging in 2007 during my final year at Leeds Met. However, in Oct 2009 I wanted to change tact and produce something more social media orientated, in order to try and land a social media agency role.]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/ben-cotton-on-the-benefits-of-blogging-for-comms-students</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/ben-cotton-on-the-benefits-of-blogging-for-comms-students</guid><pubDate>Tue, 09 Mar 2010 12:02:46 +0000</pubDate></item>
		<item><title>Students: how to kickstart your PR career</title><description><![CDATA[Communication students leaving university have never had so much opportunity as in the workplace. This is generation that has grown up with the technology and the tools that so many businesses have yet to embrace. They already have many of the skills that agencies and communication teams are striving to build. But there is more that the current generation of PR graduates could do to kickstart their PR careers.&nbsp;Developing and demonstrating your digital communication skills will improve your employment prospects and may even enable you to demand a higher starting salary than your less digital savvy counterparts.]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/students-how-to-kickstart-your-pr-career</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/students-how-to-kickstart-your-pr-career</guid><pubDate>Tue, 09 Mar 2010 11:40:52 +0000</pubDate></item>
		<item><title>University of Cardiff digital communication masterclass: media trends and PR skills</title><description><![CDATA[PR is the management of reputation. That used to exclusively mean using media relations to build trust between an organisation and its audiences. But traditional media is in turmoil: ad revenue is at an all time low thanks to the recession and the internet has reduced the cost of publication and distribution to almost zero. The rise of social networks has led consumers to fundamentally change their media consumption habits. Consumers are becoming contributors. The impact on the PR profession has been dramatic.]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/university-of-cardiff-digital-communication-masterclass-media-trends-and-pr-skills</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/university-of-cardiff-digital-communication-masterclass-media-trends-and-pr-skills</guid><pubDate>Tue, 09 Mar 2010 11:25:15 +0000</pubDate></item>
		<item><title>Print is dead. Says who?</title><description><![CDATA[]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/print-is-dead.-says-who</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/print-is-dead.-says-who</guid><pubDate>Fri, 05 Mar 2010 16:45:09 +0000</pubDate></item>
		<item><title>BBC Strategy Review: BBC 1 – commercial sector 0</title><description><![CDATA[Almost every speaker during the last two days at the FT Digital Media &amp; Broadcast conference has spoken of their plans to grow their digital business. BBC Director General Mark Thompson was the exception. In his strategy review of the BBC set out yesterday he proposed that the BBC pull back its online effort. The review calls for a 25 per cent reduction in the budget for bbc.co.uk and half the number of sections on the site. Savings will be reinvested in the generation of content elsewhere within the BBC under five new editorial priorities.]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/bbc-strategy-review-bbc-1--commercial-sector-0</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/bbc-strategy-review-bbc-1--commercial-sector-0</guid><pubDate>Wed, 03 Mar 2010 13:53:04 +0000</pubDate></item>
		<item><title>Google knows more about you than your friends and family</title><description><![CDATA[Consumers are no longer characterised by demographic thanks to search marketing. Instead they are defined by interest. Search allows motivated users to be matched with a brand. This was the view of Colin Petrie-Norris, Managing Director, International Specific Media, speaking at the FT Digital Media &amp; Broadcasting conference this morning. Petrie-Norris shared a list of items that he&rsquo;d searched for in the last few days with the audience. These included a number of innocent items intended as gifts that he said that he would rather not share with his wife to make the point that Google knows more about a user than their friends and family.]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/google-knows-more-about-you-than-your-friends-and-family</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/google-knows-more-about-you-than-your-friends-and-family</guid><pubDate>Tue, 02 Mar 2010 16:10:25 +0000</pubDate></item>
		<item><title>Future of media according to Sorrell</title><description><![CDATA[Sir Martin Sorrell shared a three-point prediction for the future of media with the audience at the FT Digital Media &amp; Broadcasting conference this morning. Consumers need to pay for content. You cannot sustain an online media property on an advertising model aloneConsolidation among media outlets will result as publishers continue to test different payment models to varying degrees of successFinally, society at large will need to decide what it wants the future of its media landscape to look like and determine what alternative funding mechanisms are appropriate.]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/future-of-media-according-to-sorrell</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/future-of-media-according-to-sorrell</guid><pubDate>Tue, 02 Mar 2010 15:59:49 +0000</pubDate></item>
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