<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>All posts</title><link>http://www.marcomprofessional.com</link><description>A feed of all new content on MarCom Professional</description><language>en-gb</language><lastBuildDate>Mon, 21 Jul 2008 01:30:56 +0100</lastBuildDate><copyright>Copyright: (C) 2008 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com</link></image>	<item><title>Scooter commuters to be charged for central-London parking</title><description><![CDATA[Scooter riders and motorcyclists in London are pissed off. Westminster Council has announced that from August it will start charging for parking in bike bays in the capital (£1.50 per day or £150 annually). I’m more than happy to pay. We’re exempt from the congestion charge and given the cost of parking a car in the capital should rightly be making a contribution.The number of bikers commuting and parking in central London rose dramatically after congestion charging was introduced, and again after the 7/7 terrorist attacks.]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/scooter-commuters-to-be-charged-for-central-london-parking</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/scooter-commuters-to-be-charged-for-central-london-parking</guid><pubDate>Sun, 20 Jul 2008 14:28:00 +0100</pubDate></item>
		<item><title>Postings from around Rainier PR</title><description><![CDATA[Some cracking posts this week from some our clutch of bloggers: Steve Earl has continued as he started in brutal fashion, poking his pen this week at how the economy is likely to impact PR hiring and former employees that continue to use web-based subscription services. It’s a cautionary reminder to regularly change usernames passwords.Congratulations to Matt Watson who posted about his graduation this week. What he failed to write about was alleged encounter with George Clooney who was reportedly spotted on the Wirral this week for the Open at Birkdale.]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/postings-from-around-rainier-pr</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/postings-from-around-rainier-pr</guid><pubDate>Sun, 20 Jul 2008 14:23:00 +0100</pubDate></item>
		<item><title>5 reasons why you need to read ProBlogger</title><description><![CDATA[There are few occasions when you buy a book and then read it from cover to cover in one sitting. But that's just what's happened to me..! Yesterday, I bought "ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income". It's written by Darren Rowse and Chris Garrett - two leading authorities on professional blogging. Indeed, I have even been a "guest writer" on Darren's leading blog, ProBlogger. Their 220-page paperback is a masterclass in blogging and I devoured every word - it even kept me up half the night..! It is essential reading for anyone who runs a blog and who is hoping to earn money from it.]]></description><link>http://www.marcomprofessional.com/posts/graham.jones/5-reasons-why-you-need-to-read-problogger</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/graham.jones/5-reasons-why-you-need-to-read-problogger</guid><pubDate>Sun, 20 Jul 2008 07:28:00 +0100</pubDate></item>
		<item><title>Business-to-business ebooks: Spreading your ideas for free</title><description><![CDATA[Readers of this blog know that I am a huge fan of ebooks as a way to show the world that you&#39;re smart and worthy of doing business with. Ebooks have potential to spread your ideas far and wide. For free. My own most recent ebook, The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free, released in early 2008, has been downloaded a remarkable 250,000 times. E-books have become a very significant medium, partly because people can instantly see the value of a product that looks like for-purchase content but can actually be downloaded for free.]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/business-to-business-ebooks-spreading-your-ideas-for-free</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/business-to-business-ebooks-spreading-your-ideas-for-free</guid><pubDate>Fri, 18 Jul 2008 19:37:56 +0100</pubDate></item>
		<item><title>Friday Roundup 18th July 2008</title><description><![CDATA[Friday Roundup 18th July 2008 As far as our MarCom Professional team is concerned, there&#39;s a must-see post this week. Amongst the other great content featured below you&#39;ll see this post by Trevor Young that highlights two photographic slide shows of outstanding guerilla marketing in action. Click through to watch them full screen.Leaning forward to read about marketing communications is all very worthy, but sometimes, on a Friday say, it&#39;s very nice just to lean back and watch.Enjoy.&nbsp;]]></description><link>http://www.marcomprofessional.com/posts/andrew.betts/friday.roundup.18th.july.2008</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/andrew.betts/friday.roundup.18th.july.2008</guid><pubDate>Fri, 18 Jul 2008 15:50:25 +0100</pubDate></item>
		<item><title>Senior PR executive admits to blog misconduct</title><description><![CDATA[Hotwire recently blogged about a recent change to UK media law that makes a certain practice of &lsquo;fake blogging&rsquo; against the law. What used to be just a faux pas is now more than just that. In plain English, the law means that organisations should not pretend to be consumers. To prove just how relevant this issue is, an article appeared on the front page of the US edition of PR Week, describing an incident where New-York based agency 5W Public Relations acknowledged that a senior executive was involved in misconduct by impersonating a client when leaving a comment on a blog.]]></description><link>http://www.marcomprofessional.com/posts/ben.matthews/senior-pr-executive-admits-to-blog-misconduct</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/ben.matthews/senior-pr-executive-admits-to-blog-misconduct</guid><pubDate>Fri, 18 Jul 2008 11:12:00 +0100</pubDate></item>
		<item><title>Journos Should Walk a Mile in Our Shoes...</title><description><![CDATA[... and that&#39;s exactly what journalist Sally Whittle has been doing.In a post titled &quot;I&#39;m not cut out for PR&quot;, Sally describes her experiences as she takes on the role of a PR for a short while.&quot;In a slightly odd turn of events, I have been doing some PR and copywriting for a business in recent months (nothing to do with what I cover as a journalist), and I have to say: journalists suck.&quot; She pitches a story idea to one nationals journalist who rather snootily sent a reply saying:]]></description><link>http://www.marcomprofessional.com/posts/ben.matthews/journos-should-walk-a-mile-in-our-shoes</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/ben.matthews/journos-should-walk-a-mile-in-our-shoes</guid><pubDate>Thu, 17 Jul 2008 21:06:00 +0100</pubDate></item>
		<item><title>Message from God</title><description><![CDATA[Is there no end to the supreme power of the text message? Now it seems that even the Pope has got in on the act. Hundreds of thousands of young Catholics have gathered for the opening of World Youth Day (no, I didn&rsquo;t know it was happening either) - a festival aimed at revitalising the church. And what&rsquo;s one of the easiest, quickest and cheapest ways to reach the masses? With a text message, of course. Pope Benedict XV1 texted thousands of young pilgrims, urging them to renew their faith.]]></description><link>http://www.marcomprofessional.com/posts/si.crowhurst/message-from-god</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/si.crowhurst/message-from-god</guid><pubDate>Thu, 17 Jul 2008 16:54:45 +0100</pubDate></item>
		<item><title>Dan Roam and the 21st century feedback loop</title><description><![CDATA[How&rsquo;s this for a piece of zeitgeist? I posted yesterday about Dan Roam&rsquo;s book The Back of the Napkin. Overnight, he picks up a Google Alert about my blog post and in turn, comments - and posts a very nice response in return. Might need to look at updating my sketch to map the ongoing impact&hellip;.]]></description><link>http://www.marcomprofessional.com/posts/andrew.smith/dan-roam-and-the-21st-century-feedback-loop</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/andrew.smith/dan-roam-and-the-21st-century-feedback-loop</guid><pubDate>Thu, 17 Jul 2008 14:09:24 +0100</pubDate></item>
		<item><title>How freelance journalists and writers can use Google&#8217;s Keyword Tool to get work</title><description><![CDATA[I&rsquo;ve already blogged about Google&rsquo;s Keyword Tool now displaying absolute search volumes. I thought it would be worth looking at a practical example. I keep hearing from various freelance journalist and writer friends that it is tough finding commissions these days - not just journalistic work but also PR and general copywriting. It occurred to me that perhaps they could put their writing talents to good effect by testing the water with some PPC advertising (this presumes of course that they have a blog or website - and that it is properly set up to capture and convert traffic).]]></description><link>http://www.marcomprofessional.com/posts/andrew.smith/how-freelance-journalists-and-writers-can-use-google8217s-keyword-tool-to-get-work</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/andrew.smith/how-freelance-journalists-and-writers-can-use-google8217s-keyword-tool-to-get-work</guid><pubDate>Thu, 17 Jul 2008 13:56:48 +0100</pubDate></item>
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