MarCom Professional

The results are in for the Speed kids’ review of social gaming platforms targeted at children. Moshi Monsters is the clear winner beating Club Penguin and Our World.

Today is bring your kids to work day at Speed; follow #speedkids on Twitter for updates.

We asked four of our offspring aged 10 to 13 years old to rate sites for game play, interest and engagement. Granted, their criteria do not stand up to much ‘professional’ scrutiny.

Freya and Tom (both aged 10) and Ellie (aged 11) gave Moshi Monsters top marks. They all plan to play the game again and recommend it to their friends. More...

The Journal of Marketing Management has just published a special edition dedicated to Arts, Heritage, Nonprofit and Social Marketing. Amongst the papers in this issue is one from Ross Brennan, Lynne Eagle and myself. The paper looks at how young consumers can be persuaded to make healthy nutrition choices voluntarily.

The paper underlines the point that while marketing communication is a good tool to raise awareness, it is not reliable when used to deliver behaviour change. For young consumers, motivational messages - especially those which use “new media”, internet and sms messages are more effective. More...

Recently, I’ve taken a particular interest in technology in public places, probably due to spending too much time pondering my surroundings while waiting for the train. This latest example, discovered thanks to Michael Dales, is close to home just North of Cambridge. It’s so simple and it’s bound to make a lot of young people happy this summer.

Wondering what this is? It’s a rather clever contraption, apparently installed by Monster Play, a Hertfordshire-based company.

Built into the rain/sun shelter that sits on the edge of a new local skate park, this unit allows you to broadcast music to a small speaker from your phone, mp3 player, laptop, etc via Bluetooth. More...