Posts in Technology

Microsoft do something properly cool…

4 Mar 2010 09:29 No comments

No big spiel today, just a sexy piece of interaction work from Microsoft on the Engadget site.

http://www.engadget.com/2010/03/02/skinput-because-touchscreens-never-felt-right-anyway-video/

Skinput allows you to touch your arm to interact - a way of allowing sign language to be used as an input method, perhaps?

Anyway, another exciting and totally overlooked way of moving interaction forwards that is swamped by the mania for unresponsive, non-haptic and really quite irritating touchscreens…

And who’d have thought I would say the words sexy, interaction and Microsoft in the same sentence without being on drugs? More...

Speed launches fast growth technology team led by Ruth Jones

24 Feb 2010 14:49 No comments

Please shout, clap and cheer as we announce that Speed’s Ruth Jones has taken up a new role leading a team focused on Fast Growth Technology markets. We’re also delighted to make room at the boardroom table for her straight talking brand of Yorkshire comment.

Ruth’s five-person team will be focused on developing communication strategies for companies moving into the next hot technology cycle, including areas such as virtualisation, cloud computing and unified communications.

Congratulations Ruth. Bring it on. More...

What the iPad and Homeopathy Can Teach You About Using Hype in Your Copywriting

17 Feb 2010 13:29 2 comments
protest sign
 
You often hear about how we’re imminently entering a new era of transparency and authenticity in marketing. Social networking is giving people the power to sidestep and slice through cynical marketing claims; you can’t just drench people in enough messages and hope something will stick.

Based on these two examples, the new era of transparency might not be too far away and has serious implications for the claims you might be occasionally tempted to drop into your copywriting.

‘iPad sucks’ – 644,00 Google hits

Following the success of the iPhone, it’s no wonder people were expecting something special when they heard rumours about Apple’s latest gift to the world of technology. More...

Women in technology –

1 Feb 2010 02:24 1 comment
Sarah Blow has put together a neat search using the Google Labs’ News Timeline service to do a 10 year review of the instance of news items about women in technology.

It makes depressing reading – seemingly no matter how hard we try, fewer women want to work in tech.  I’m in no position to comment, but if you have the chance to hire or mentor someone – please do so.

 

Quest for the Next Wave of Broadband Growth

21 Jan 2010 09:44 1 comment
Where's the primary opportunity of new consumer demand for broadband services? According to the latest market study by Informa, global fixed-broadband subscription numbers will reach half a billion this year, driven by continued growth in the emerging markets.

Although the fixed-broadband markets of many developed countries are saturated, tens of millions of homes in China and India are still without broadband. These under-served markets are poised to drive yet another wave of broadband growth -- creating opportunities for service providers and equipment vendors.

"Overall the number of net new fixed-broadband subscriptions grew in 2009 to over 480 million, largely as a result of accelerating growth in emerging markets and we expect this number to reach 500 million this year. More...

The story behind the story of the new Google Chrome TV spots

17 Jan 2010 21:27 2 comments
Great video and story of the making of new Google Chrome spots from BBH. Ben Malbon opens the video and you can find more on the BBH blog. (Linked above)
 
These guys are on fire right now and deserve to be. We live in an age where it’s harder and harder for brands to tell their own stories; social media, word of mouth, consumer influence have taken over. So if you are going to create something as traditional as a TV spot, best to make it so wonderful that people not only want to hear the story, they want to know the story behind the story.
More...

Escherman to handle UK PR launch for Pogoplug consumer multimedia device: personal cloud computing for the masses

14 Jan 2010 13:22 No comments
Pogoplug from Cloud Engines Inc.
 
So what is the Pogoplug?
For an immediate sense of its capabilities, have a look at the video above. In simple terms, the Pogoplug is “a multimedia sharing device that gives you more flexibility to store personal content safely in the home and then access, manage, and share it from anywhere on the Internet. The Pogoplug acts like a gateway from your home or office through the Internet. It allows you to access, share and even stream personal digital media directly to anybody, anywhere in the world. Your content always remains physically in your home or office, making it secure, convenient and available on your terms. More...
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