Posts in Sport
Viral success = creativity + skill – Andy Murray viral hits 600k views
It’s a great little video and has apparently already hit the 600k view mark – pretty impressive.
Finger’s crossed Andy can repeat these skills on centre court in the Wimbledon final on Sunday!
The Future of Newspapers: Depth and Personality
Producing unique content that adds depth and personality to its brand is something Melbourne's biggest-selling newspaper the Herald Sun is experimenting with as it makes the transition from 'old media' to 'new media'.
The Herald Sun's owner News Corporation signalled some 12 months ago it intended to start charging for access to its global network of news sites, with News Corp head honcho Rupert Murdoch pledging to shake up the newspaper industry by charging for editorial content.
In an article on The Guardian's website, Murdoch was quoted as saying that change was inevitable. More...
Newsjacking in a social media world
The PR industry is used to the term of newsjacking – the idea of taking something that is on the national news agenda (e.g. the budget, new legislation or even an event like the World Cup) and using it to get coverage or mentions for a brand. It’s a tried and tested tactic and can get good, short-term, results.
Newsjacking is equally effective in a social media world however and with the luxury of not being dependent on third parties (e.g. journalists), it means that brands (or anyone in fact) can be a little bit more creative.
The strategy is the same. Take an event, issue, news agenda item that is gripping the socialmediasphere, add in some creativity, seed it effectively and you have a recipe for creating the next viral hit. More...
When an “interruption in transmission” = a own goal by ITV and what it means for the future of advertising
By now everyone knows that news that on the weekend, the ITV High Definition (HD) channel missed the first goal scored by England due to an “interruption”.
it was actually an ad.
While many people have (rightly) beaten up ITV and their commercial approach, the incident points more towards how things will look “beyond advertising” in the future, and what we need to learn now about these new channels of mobile and social media.
We all appreciate that programs like the World Cup have to be paid for by advertising and sponsorship, but when you interrupt the utility of the channel people get angry. More...