Posts in Publicity
Offering unique experiences generate attention for nonprofits
Artists such as Dave Matthews Band, Pearl Jam, Jack Johnson, The Dead, Phish, John Mayer and Wilco have helped the organization register over 160,000 voters.
One way that HeadCount generates attention is through exclusive experiences where fans can meet artists in person.
My friend Rich Jurek points us to another interesting experience offered by a nonprofit.
The Museum of Science and Industry, Chicago is running a Month at the Museum contest. More...
Mail Online’s celeb-driven SEO bait delivers clicks for advertisers
Here’s Mark Sweney reporting for guardian.co.uk.
“Display advertising was up 15%, digital advertising up 46%, while classified decreased by 3%. Retail, the largest display category, grew by 19%. The company said that overall revenue from the division’s “pure play digital activities” rose by 16%.”
Don’t be surprised. The Mail Online is a very different product to its print counterpart. Have a look at the site. More...
The 12 Principles of Brand Strategy
In a situation where you’re selling to multiple personalities, it’s best to first connect everyone on a common ground then articulate clearly what’s in it for each of them. The goal is to stimulate an engaging conversation that allows us to change perception, diagnose expectations and bring clarity to the dialogue.
That’s the essence of developing a brand strategy – the foundation of your communication that builds authentic relationships between you and your audience. It is by defining your brand strategy that allows you to utilize marketing, advertising, public relations and social media to consistently and accurately reinforce your character. Without defining the core strategy, all channels of communication can often become a hit and miss expense. More...
The Long Tail of Trust in New Media Marketing
In today’s fragmented media world where we all have some attention deficit in our busy lives, there are simply too many sources of information thus finding a filter that we trust is extremely important. Most people tend to prefer value, look for key opinion leaders and trust one-on-one communication sources.
Accordingly to a recent "Purchaser Influence Survey” by EXPO provided to eMarketer, over 92% of US mom internet users trust peer review more than manufacturer’s brand information. This data should not be a surprise because if you want recommendations for a restaurant or suggestions on buying a new cell phone, you’re pretty much going to first ask your friends. If you’re really serious about the purchase, you will do your “homework” first by reading bunch of online reviews from Yelp to Amazon before accessing your trusted sources. More...