Posts in Publicity
GAP: Turning shopping on its head
Isn’t this brilliant? I thought so. It’s from a few months back now but no they aren’t a client, lets get that out of the way first.
To announce and promote their customer loyalty programme Sprize, the GAP store in Vancouver, BC completely flipped everything upside down and adhering to their tagline rather nicely of turning shopping on its head. This I like. So all of the mannequins, displays and signs were flipped, as well as some cars and a hot dog stand outside of the store. Brilliant.
It seems to me like a clever customer retention tool and keeping those existing customers happy. More...