Posts in Promotion

Products make you more believable online

by Graham Jones of Internet Psychology
16 Jul 2008 09:41 No comments
People love to see evidence that something or someone is what they claim to be. It's all very well having a web site that points out you are the most brilliant expert in your field, but without any evidence your web site visitors will not believe you.

One way, of course, is the use of testimonials. But these are having decreased value online because it is clearly so easy to make them up. You can add testimonials to your web site and pretend they are from someone else. Indeed only yesterday I was sent a "testimonial" which purported to come from Barack Obama; it didn't. Even using pictures and video testimonials has reduced value compared with a year or two ago, because even these are easy to fake. More...

What Brands Can Learn From Pamela Anderson

by Trevor Young of One19
11 Jul 2008 09:30 No comments

What can brands learn from Pamela Anderson, she of Baywatch / Tommy Lee / Playboy and, more recently (i.e. this week), Big Brother fame?

Well, here you go!

1. Put yourself out there. Be loud, sexy, colourful...and get noticed!

2. Maintain the visual branding and regularly update the packaging.

3. Have fun, and don't take yourself too seriously.

4. Understand that PR is your most potent weapon.

Oh yeah, and it doesn't hurt to front a cause that you strongly believe in.

Pamelapeta

What Brands Can Learn From Working Dog

by Trevor Young of One19
11 Jul 2008 09:06 No comments
Robsitchhollowmen

* Rob Sitch in The Hollowmen

Companies, brands and marketers could learn a thing or two from Melbourne-based entertainment production house, Working Dog.

Working Dog is back making satirical comedy on the ABC, this week enjoying big ratings for the first episode of The Hollowmen (and a funny show it is too).

In an industry where most producers churn out more misses than hits, Rob Sitch, Tommy Gleisner & Co have an enviable and consistent track record in producing TV shows and movies (and the occasional book) that strike a chord with consumers.

Think Frontline/The Castle/The Panel/Thank God You're Here etc - plenty of winners...and with The Hollowmen, Working Dog again generated another wave of buzz in anticipation for one of their shows.
More...

Thinking Big Pays Off For Ten's Big Brother

by Trevor Young of One19
11 Jul 2008 08:16 1 comment
As an uninspiring Big Brother trudged through its umpteenth Australian season, Channel Ten knew it needed a BIG IDEA that would demand attention, create buzz and draw in an audience that, until now, had stayed away in droves (compared to earlier BB seasons).

Enter former Baywatch babe and ex-Playboy pin-up, Pamela Anderson. Literally.

Anderson, who at 41 is heading towards exalted 'yummy grandma' status, entered the Big Brother house to shake things up a bit, and ratings for the show jumped as a result (1.4 million viewers tuned in to see Pammy, making it the first time this year that BB had beaten all competitors and won every major demographic, according to news.com.au).
More...

Blue Bother?

by si crowhurst of We Love Mobile
23 May 2008 07:35 No comments

Australia's Big Brother 2008 is being promoted with an innovative bluetooth poster campaign, inspired by the “Big Brother is watching” slogan used on the show. Bluetooth boxes installed within posters at bus stops automatically send two anonymous messages to any bluetooth enabled phones nearby.

Cleverly, the first message is specifically written for the location, e.g. “Im watching u. Ur at the just beside Starbucks, by the bus stop”. Then a second message is sent 30-40 seconds later with the reveal, “Big Brother is back. 7 PM weeknights on TEN”. More...

Bring on May 22nd!

by Giles Shorthouse of t'Internet PR & Advertising2.0
12 May 2008 22:39 No comments

Been a bit busy of late, but can't wait for new Indiana Jones film! Cool widget that Lucas film made for sharing:

 

 

Launch of One Morning Event

by Rebecca Caroe of Creative Agency Secrets
8 May 2008 18:14 No comments
Steve Moore has launched a new breakfast event, called One Morning, the launch was yesterday at the glamorous One Alfred Place business club.

Steve asked me to help out by chairing the three fabulous presentations - each one answering the question "What Happens Next?" for TV, book publishing and newspaper publishing. I love doing this stuff… and being in the front row for three articulate and very persuasive presenters was a blast.

I will summarise their arguments below - but for the New Biz Development readers of this blog, here are some short sharp actions

1 - Have you got any clients in publishing or broadcasting… send them here to read about what key organisations think will be happening in the future

2 - Do you ever put out campaigns on TV, newspaper or book publishing? Send your account teams and planners here to think about what you will do in the future when those campaign methods no longer work.

More...