Posts in Packaging
Mini Thinks Out of the Box
The PR Warrior loves a clever promotional idea.
Here's one to kick off the new year - to promote Mini Cooper in Amsterdam (or more correctly, a new Mini financing deal, according to Litman Live), the brand left massive Mini packing boxes in prominent locations throughout the city.
The guerrilla campaign reportedly attracted a lot of attention from passers-by as well online buzz.
File under 'Cool Idea'.
Hat-tip Michael Litman.