Posts in Website/New Media
Fiat’s mobile site

As I glanced through my regular Monday morning news feeds from various e-magazines about mobile advertising and marketing, one particular piece caught my attention. In between all the stories about the 3G i-phone launch and the varying views on what it can and cannot do (saddo’s) I read a very interesting piece in MobileMarketingWeekly about Fiat's new mobile portal (http://mobile.fiat.co.uk). This is not the first time Fiat has gone mobile so I was eager to see the output.
The portal is the work of AKQA Mobile (one of our industry friends). On a basic level, the site is swift to use, provides clear instructions and very detailed illustrations. More...
Products make you more believable online
One way, of course, is the use of testimonials. But these are having decreased value online because it is clearly so easy to make them up. You can add testimonials to your web site and pretend they are from someone else. Indeed only yesterday I was sent a "testimonial" which purported to come from Barack Obama; it didn't. Even using pictures and video testimonials has reduced value compared with a year or two ago, because even these are easy to fake. More...
Internet users will force retail changes
That's precisely what retailers want. They don't want you to go straight to what you intend buying. They want you to have to hunt for it and get distracted by all those tempting offers you have to pass by. I remember once in my local Tesco stunning the checkout operator with my quip as she asked for £140. More...
Hanging out with Robert Scoble at Tapulous, producers of Tap Tap Revenge, the #1 iPhone game
I am a huge fanboy of Robert Scoble. From his pioneering scobleizer blog (which he started while at Microsoft) to his new gig as Managing Director of FastCompany.TV, Robert is always doing interesting things on the Web.
Robert wrote the terrific forward to my book The New Rules of Marketing & PR. The forward is the perfect way to introduce the new marketing world we’re all living in today. I am so grateful for him doing that for me! (Thanks again).
Remarkably, Robert has produced over 1,000 videos on the Web. I tagged along with him yesterday afternoon and evening to watch him in action. More...
Today's kids know they are better than us
Society changes constantly and one of the trends psychologists have noticed is the increasing egotistical nature of each generation. With each generation, scores of narcisim have risen constantly for the past 30 years. More...
We Love The Mobile Internet
Project: Using a Wiimote to build a Minority Report computer interface
The Wiimote contains a Bluetooth radio, an infrared camera capable of tracking upto four moving objects, a three-axis linear accelerometer, a joy stick, a motor (used to generate the rumble effect), a battery monitor, a speaker, numerous button inputs and four LEDs.
To begin to understand how extraordinarily clever this piece of kit is, connect it to your PC using Bluetooth and then download the library and test application developed by Brian Peek that gives you a read out of the 20 or more variables that the device is capable of measuring. More...
Sprout Fuels the Social Widget Economy

Sprout is a new, very cool service that lets everyday people create portable widgets for embedding on Web sites, blogs, and in social networks.
I was originally introduced to the service at DEMO08 in January and was immediately blown away.
We live in the widget economy and people today are empowered and compelled to lift and place encapsulated content and experiences from one place to another, however and whenever they'd like. With SproutBuilder, you can now build your own custom, portable and embeddable widgets featuring the Web content, links, gadgets, and capabilities you desire as simply as designing a flyer in Word. More...
Internet marketing advice can come from unexpected places
Bryan McCrae is a psychologist who spoke at the National Coaching Psychology Conference. And you would never have thought a conference for psychologists involved in coaching would lead to Internet marketing advice - but it did.
Bryan's session was based on his Cognitive Sales "healthcheck" which he runs through with companies trying to improve their sales and marketing. More...
The Johari Window and your web site
Psychologists sometimes use the "Johari Window" to help demonstrate aspects of the self. the "window" was invented by two researcher - Joe and Harry - and their "Johari Window" has become a common feature of many self development courses and text books.
A new article on the Johari Window puts the whole thing into perspective, summarising it very well.
However, this article got me thinking. Could there be an equivalent of the Johari Window for web sites? And I'm convinced there is.
We could have the "public site" - the part of your web site that your visitors can see and which you know they can see; you jointly agree on what's on show. More...





