Posts in Measurement & Analysis
A guide to engaging social media for government communicators
I've been browsing the book for a few days and have found it a very coherent view of the development of the online channel and the approaches now available to communicators to listen, engage, influence and be influenced by their customers, stakeholders and community.
In particular the book focuses on how to locate and monitor the conversations even now going on about your organisation, to more fully understand community views and trends in real time.
It's written at a level where beginners or those experienced with social media will still get value out of it. More...
Summize - Twitter sentiment analytics
Those of you who follow my blog will know I'm currently into Social Web Analytics. Here's my last post on the topic. So some interesting news from Summize's labs, a new semantic analysis tool to give you a snapshot of the feeling in the Twittersphere.
Simply go here and enter the brand or object name in which you're interested. Here's one I did earlier...
Summize Listens to Conversations and Sentiment on Twitter
Just a bit ago, I wrote a post covering my favorite tools for monitoring conversations on Twitter.
I’d like to add one more to the bunch. Recently launched Summize is similar to TweetScan, but also unique in its capabilities and in turn, changes how we may view Twitter search. At the very minimum, it’s a basic search tool that operates similar to how you would naturally search in Yahoo or Google. Both tools bring Twitter alive and expose the layers of conversations taking place that matter to your personal life, your professional brand or the companies/products you may represent. More...
The Agency as Community Facilitator - a new biz dev mode or future reality?
I have been given sight of the Forrester report "The Connected Agency " Feb 8th 2008. And it spells gloom and death for the current traditional agency business model.
Definition of a CA is
An agency with a deep understanding of consumer communities, helping brands create and nurture connections, deliver targeted, on-demand messages, and network for talent and insights.
Key points and the impact on your biz dev methods are:-
- Data - if you aren't deeply into collecting it (audiences as well as prospective clients) start now. Great databases, good data insight professionals and the means to interrogate with tools like DataCentre.
Social Web Analytics - my upcoming ebook and a case of cobblers' shoes
Two weeks ago, I posted about the fast paced field of Social Web Analytics. I presented a definition of these tools, expressed my intent to write an ebook on the technology and the main vendors, and listed the vendors I intend to cover...
I also invited anyone with experience of wielding these tools to get in touch so I can include comment and insight from them. This invitation is still open.
What's really interesting however is that only two of the vendors have got in touch to volunteer their full cooperation in my analysis. This may be because I had previously sent everyone a 52 question questionnaire and they may have thought I'd had my due dose of attention!... More...
t'Internet World
Popped over to Internet World today to say 'Hi' to Zuzanna from Huddle (Nice to finally meet you Suz!) as they are one of our channel partners.
While I was there I managed to finally meet Jonathan Hopkins from Shed and watch the 'Measuring Social Media' seminar in the 'Web 2.0 Experience' arena.
Can't say it was the most interesting seminar, in fact Will McInnes pretty much kept me awake. The full line up was:
Nielsen Online, European Internet Analyst, Alex Burmaster
1000heads, Client Services Director, Robin Grant
Nixon McInnes, MD, Will McInnes
Techlightenment, Co-founder, Ankur Shah
Last.fm SVP, European Advertising Sales, Miles Lewis
Behindthebuzz, Consultant, Rachel Clarke
Still too many cagey answers and only Will actually looks like he wants to get grips with setting standards and finding answers around measuring social media. More...