Posts in Graphic Design
Imagine the brains of your readers and wonder what they make of your web site
Your web site visitors can be manipulated. Indeed, successful web sites do this with great care. They lure you in, almost hypnotically, and get you to do whatever it is they want, such as buy something from them.
Copywriting expert Joe Vitale is the pioneer of "hypnotic writing" in which he suggests the use of words to help "hypnotise" your readers into doing your bidding. Imagine that - being able to get your web site readers to do whatever it is you want.
True enough, the words are important, but the "whole package" you present to people also makes a difference as to whether or not they are going to be persuaded by your material. More...