Posts in Financial & Corporate
How with just 3 Asks EMC encourages staff to embrace Facebook for business
Over a really pleasant discussion with Jamie Pappas today I learnt a lot about social media and EMC Corp - one of the corporate leaders and believers in the business benefits of social media.
We covered a lot, and one little snippet that jumped out at me was EMC's very positive attitude towards Facebook. I mean even today if you search on Linkedin I'm sure that you'll find a whole bunch of discussions around not only "why would B2B use social media" but also "Tell me why Facebook would work for business and in particular B2B". If you google those themes you'll be overwhelmed by the results, and I would suggest underwhelmed by the same old last decade hackneyed opinions of the naysayers. More...
B2B buyer process fundamentally changing - video B2B stats
They don't make any claim that all the stats are consistent, or precise, just that these are stats which have been reported by reasonably reputable groups. In fact they highlight the contradictions in order to challenge us to think more.
I loved the music Dave Brubeck's Unsquare Dance, took me back many years, but I love more the opportunity the video provides for conversation with B2B clients. More...
How Small Business uses Facebook for B2B
It's a question which is still asked everyday - isn't Facebook for friends and consumer brands why would I use it for B2B?
We all know about the big B2C guys, the Starbucks, Pringles Adidas etc, but how about smaller businesses and B2B? The big B2B guys are all over Facebook e.g. Intel, Cisco, IBM, we'll stick to small SMB examples.
Here are 5 SMB B2B Facebook pages:
How about Mid West Laboratories, for "analysis you can trust"? Tied to their blog, a basic but functional one, they take full advantage of a Facebook presence. They are obviously tracking news and keywords, as this is often the topic of a blog post, which in turn is fed through to their Facebook page (that tracking is easy to do using Google Alerts). More...