Posts in Digital Media Relations
Senior PR executive admits to blog misconduct
Hotwire recently blogged about a recent change to UK media law that makes a certain practice of ‘fake blogging’ against the law. What used to be just a faux pas is now more than just that. In plain English, the law means that organisations should not pretend to be consumers.
To prove just how relevant this issue is, an article appeared on the front page of the US edition of PR Week, describing an incident where New-York based agency 5W Public Relations acknowledged that a senior executive was involved in misconduct by impersonating a client when leaving a comment on a blog.
The incident arose when 5W Senior Vice President, Juda Engelmayer, left comments under a client’s name on the Failed Messiah blog. More...
Analysts on Twitter
- If you're in the PR industry and you're still a Twitter doubter get over yourself. Get your arse online and start building relationships.
- Does this cross a line? How long before someone publishes a directory of journalists that use Twitter. Thought about it, but kicked it into touch. Inevitably it would get abused, and it breaks the intimacy of the format. It just wouldn't be nice would it?
Hanging out with Robert Scoble at Tapulous, producers of Tap Tap Revenge, the #1 iPhone game
I am a huge fanboy of Robert Scoble. From his pioneering scobleizer blog (which he started while at Microsoft) to his new gig as Managing Director of FastCompany.TV, Robert is always doing interesting things on the Web.
Robert wrote the terrific forward to my book The New Rules of Marketing & PR. The forward is the perfect way to introduce the new marketing world we’re all living in today. I am so grateful for him doing that for me! (Thanks again).
Remarkably, Robert has produced over 1,000 videos on the Web. I tagged along with him yesterday afternoon and evening to watch him in action. More...
The Social Revolution is Our Industrial Revolution
Broadcast and print media and the services the support the creation and distribution of information are not dead and Social Media is not going to get indicted for holding the smoking gun.
These powerful, influential, and age-old industries are however, undergoing some of their most radical transformations and metamorphoses in order to adapt to the elusive and rapidly shifting information landscape.
Money is migrating away from traditional media as well as the industries and services that support it - from creation to distribution.
Is Social Media to blame?
Any expert, thought leader, or analyst will claim that this transition was christened in the 90s with the popularization of the Internet aka Web 1.0. More...
Curtains for critics?
I for one think there is room for everyone, seasoned pro’s can reference their many experiences for a balanced view but a novice may provide a more personal opinion that will sit more naturally with the man on the street…
Finally - our good friends at Jam have also added in to the debate so now its time to make up your own mind. More...
A viral marketing story suitable for bedtime
Perfect for a summer weekend, check out this ebook of Seussian commentary on the difficulties YOBI CIO Jen O'Meara encountered with "new marketing".
Then, watch as Jen uses YouTube to explain what to do when viral marketing just doesn't work.
(She even bangs her head against her desk…again.)
The Essential Guide to Social Media Translated into French
Francois Ramaget of Aspect Consulting translated The Essential Guide to Social Media into French and has made it available as a free download here. Thank you Francois!
The Essential Guide to Social Media is a "quick start" overview of how to listen and participate in social media and new media marketing.
Last year, Yuri Aksyonov translated The Social Media Manifesto into Russian. You can find it here.
If you haven't already had a chance, be sure to read, The Art of Conversation - It's About Listening Not Marketing.
Connect with me on Twitter, Jaiku, LinkedIn, Tumblr, Pownce, Plaxo, FriendFeed, or Facebook. More...
How to use 80/20 analysis and thinking to maximise blog effectiveness (And thank you, Rory Cellan-Jones)
I’m a big fan of Richard Koch’s 80/20 analysis and thinking. So I thought I’d put my money where my mouth is and apply the 80/20 principle to analysing my own blog.
Since setting up In Front of Your Nose in January, I’ve discovered that 5pc of my blog posts generated 54pc of my page views. And, spookily, I find that 20pc of my blog posts have generated 80pc of page views (OK, it was 78pc, but you get the point).
To use Koch’s terminology, these are “the vital few” - again demonstrating the natural imbalance in nature - blogging being no different.
From an 80/20 perspective, I decided to focus on analysing the characteristics of the top traffic generating posts to identify what factors contributed to their success eg subject matter, keywords, comments, in-bound links, etc. More...
Matt makes top marketing blog listing
What the f**k is social media?
Via Social PRobiotic
It’s rather punchy message aside, the presentation is also very slickly done and excellent selection of the most relevant and hard-hitting statistics about social media today: 14% of people trust adverts while 78% trust word of mouth. Millennials spend 16 hours a week online. And I especially love the “social > media” slide. Give it a go.
Speaking of presentations, Slideshare is currently featuring “PR 2.0” as its topic of the day, and our congratulations to Paul Fabretti for having his presentation from last week (which talks about some of our work for LG) featured on the front page. More...