Posts in CSR
Do good, blog for social change
This week there seems to be a trend for social goodness going hand in glove with good internet marketing. Getting a strong social conscionce into your marketing can give your brand a new lease of life as well as a new audience.
Take a look at the following – they range from the mundane through to the inspirational.
- Air New Zealand’s AirPointsFairy – where people’s “wishes” can come true – although only in terms of goods and services offered by the airline.
- Timbuk2 bag recycling – the bag manufacturer has linked up with RED to support their work in Zambia by offering customers discounts on bags returned for reccyling and those bags get sent to health workers in Africa. A nice touch is the encouragement to add a ‘story’ about the bag so its future can be blogged about showing former and current owners.