MarCom Professional

This helps Google work out what is relevant for search strings that lead to your content, particularly if they produce several results from your site.  If they continue over time it strengthens your position in the search rank for that string.

We have been reviewing the site statistics and it is really encouraging when posts written in the past continue to bring in new  readers for a long time after the first publication.

Our Twitter competition ideas post written back in June is still bringing  in great visitors from organisations such as

• Interbrand
• Choice FM
• Warner Music Group

Very pleased with the outcomes from that one piece as those visitors were just from last week’s stats. More...

It will be increasingly difficult to grab attention from anyone on the Internet or in person. You may spend hours writing a great blog article, creating a high-value video or designing your marketing slicks only to find that people just aren’t interested in consuming them. Why? Because we’re being bombarded by messages, alerts, and feeds every second. We’re constantly distracted and interrupted when we invest our time on the Internet. As a result, our brain essentially reconfigures itself.

This is what Nicholas Carr, the author of the book The Shallows: What the Internet Is Doing to Our Brains, found when he studies how the Internet influences the brain and its neural pathways. More...

You spent countless hours crafting your marketing campaign investing money and hiring marketing experts to help guide you through the process. You get ready to push the launch button, waiting for emails and phone calls come pouring in, then…

Nothing happens. But what could go wrong?

You did the things that the marketing “experts” said you should do with your keywords, putting up blog articles day after day, uploading videos and sending out email newsletters.

Why?

Here are 10 reasons why you’re not getting the attention, buzz and most importantly - the sales conversion. More...

Over the past months I wrote about how to find your customers in order to improve your customer segmentation and gain better understanding of your niche market. Everything goes back to connecting with your audience so you can craft campaigns utilizing tactics such as email marketing, SEO and social media. Then as more businesses learned the tools of the trade, I brought up the point of adding value on my last post because ultimately knowledge will be commoditized similar to most disruptive technologies. The trick is maximizing the use of your knowledge (when it's still valuable) to help you grow your business and become an authority in your domain expertise. More...

I-COM spends a lot of time expanding site content for its clients. Traditional marketers sometimes find it difficult to understand why we recommend writing so many pages, but there are several reasons for doing this.

Offline marketing typically tries to get a point across as quickly as possible. You have to use one advert to sell your service to a range of people with a range of interests and desires. Mail shots or newspaper adverts also only offer a limited word count.

Appeal to niche audiences

The internet offers far more space, allowing you to target pages of information to niche audiences. If you can produce a webpage that will solve the exact problem of a user, you are likely to get a sale. More...