Posts in Consumer & FMCG
Why Layar is the coolest iPhone app in the world
Obsessed.
I have become obsessed by an iPhone application called Layar.
I first learned about Layar a few weeks ago when I spoke at the Marketing Pioneers event in Amsterdam.
Layar is a free application that uses your GPS location to show what is nearby by displaying real time information on top of the image on your mobile's camera (it works on other platforms besides the iPhone).
The founders of Layar call it "augmented reality." I call it "cool."
Watch this short video to see Layar in action.
How I use Layar
As I travel the world, I frequently find myself in an unfamiliar city looking for a meal. More...
PR and Web 3.0... a call to action
Four things struck me in 2009. They are part of a bigger picture that means that public relations practice is about to undergo another change that will be as great this coming decade as it experienced during the last decade...
1. Web 2.0 participation
I dislike the 90:9:1 ratio of passives:occasionals:enthusiasts with respect to the "write" part of readwriteweb. In other words, 90% of people online don't contribute anything, they remain passive consumers. 9% contibute content and interact now and then, and 1% are passionate bloggers, video makers, photo takers, wiki updaters etc. More...
Anti-Valentine’s Day Yo Sushi poster
Mumbai taxis and Apple MacBook Pros are really quite similar
As I was strolling the streets of Bombay (Mumbai), India, I noticed that the taxicabs are the same make of car, yet the owners of the cabs have personalized them with stickers and other do-dads to make them unique.
It got me thinking of other things that are commonly personalized such as MacBook Pro computers like mine. Anyway, I made this very short video to show you what I mean. It is less than a minute.
Diesel says: Be Stupid
Jeans brands love a manifesto. Diesel has a new one, which is a call to arms to, um… Be Stupid.
Summed up in the film above, the new manifesto basically sees ’stupid’ pitted against ’smart’, with smart in this context meaning stuffy, risk-averse, geeky, while ’stupid’ means brave, daring, and creative. “To be stupid is to be brave, when you risk something, that’s stupid,” says the manifesto. “The stupid aren’t afraid to fail. Why? Because they’re stupid! We think that you are probably pretty stupid too.”
The manifesto includes reference to Renzo Rosso, the founder of Diesel, who built his manufacturing empire by initially selling jeans that looked secondhand. More...
The Litm(us)an Test: Rayban
: Pass or fail? PASS.
Mini Thinks Out of the Box
The PR Warrior loves a clever promotional idea.
Here's one to kick off the new year - to promote Mini Cooper in Amsterdam (or more correctly, a new Mini financing deal, according to Litman Live), the brand left massive Mini packing boxes in prominent locations throughout the city.
The guerrilla campaign reportedly attracted a lot of attention from passers-by as well online buzz.
File under 'Cool Idea'.
Hat-tip Michael Litman.
Reality Check: State of the Media Democracy
To ensure you are making the right decisions, you need to understand how consumer preferences and habits are changing as well.
According to the latest market study by Deloitte, their fourth edition of the "State of the Media Democracy" survey provides a generational reality check on how consumers are interacting with technology, purchasing products, and responding to advertising -- and what they want in the future. More...
