MarCom Professional

Perhaps the most difficult aspects of Social Media to embrace are the changes in our behavior and overall philosophy it necessitates in order to earn relevance and ultimately prominence in consumer hearts, minds, and markets.

Simply put, Social Media makes us vulnerable and officially ends an era of perceived control threaded by the illusion of invincibility.

Everything we thought we knew and valued is now in dire need of reassessment. We are entering into a time when we are affected by voiced sentiment in the public spotlight and backchannels of the social Web. What we hear, see and observe can and should touch us. More...

As we’ve learned time and time again, there is no “I” in team. Instead of focusing exclusively on “what’s in it for me,” we’re encouraged to contribute to the greater collective of groups in order to accomplish wonderful things – those usually unattainable by any one person.

Of course, this headline is a play on those words, but it also opens the door to an interesting conversation – one that explores a global network of connections weaved from both relations and relationships and bound through action and reaction.

I recently asked aloud who’s the me in social media as a way of escalating the discussion around the importance of what we do and say online and also what we don’t do or say and how these seemingly innocuous deeds contribute to the establishment of our Web identity. More...

In the grand scheme of things, this news seems a bit insignificant in light of other current events However, it is significant in the world of Social Media. As mainstream audiences embrace new media, every subtle nuance introduced from here on out reverberates across the social landscapes that define, shape, and dictate its evolution and its pace of adoption.

Today, Twitter changed it’s “update’ button to a verb that will only gain in prominence, “Tweet.”

Thanks to good friend @Orli for her observation and also for capturing the screenshot.

It should be noted, that Twitter has applied to trademark “Tweet” and that process is still ongoing. More...

Faceboook recently overtook Yahoo as the second most visited site in the United States. And in doing so, Facebook along with other social networks set the stage for a confluence of social and search that fundamentally changes who we, as a society, discover and share information, and in turn, where our attention is directed and driven.

Source: Mashable

Make no mistake, attention is shifting away from traditional destination sites and instead, it is fixated on personalized attention dashboards that funnel social feeds, the activity and focus of social graphs into one clickable view. It is, for all intents and purposes, changing how we discover and share information. More...

eMarketer reports that U.S. small and medium businesses (SMBs) are adopting social media marketing in greater numbers, according to a market study by Network Solutions and the Center for Excellence in Service at the University of Maryland.

Social media usage increased to 24 percent, from 12 percent the year before.

It's interesting to note that the most common usage of social media among small business was a company page on a social networking site, followed by posting status updates.

SMB expectations of social media are in line with their experiences, although they are not quite as successful as they had hoped. More...

What follows is the unedited version of my latest post at AllThingsDigital…

The Altimeter Group is no stranger to disruption. The incredibly savvy and influential team lead by Charlene Li are redefining the role and purpose of industry analysts by placing research into action – essentially bringing trends from the edge to the center to help businesses employ the technologies and strategies that will help them compete for the future, today.

Industry analysts, at least in the case of the Altimeter Group, are ultimately becoming market catalysts.

With today’s news, this is of course, only fortified. More...