Posts in Communities/Social Networks
Analysts on Twitter
- If you're in the PR industry and you're still a Twitter doubter get over yourself. Get your arse online and start building relationships.
- Does this cross a line? How long before someone publishes a directory of journalists that use Twitter. Thought about it, but kicked it into touch. Inevitably it would get abused, and it breaks the intimacy of the format. It just wouldn't be nice would it?
Hanging out with Robert Scoble at Tapulous, producers of Tap Tap Revenge, the #1 iPhone game
I am a huge fanboy of Robert Scoble. From his pioneering scobleizer blog (which he started while at Microsoft) to his new gig as Managing Director of FastCompany.TV, Robert is always doing interesting things on the Web.
Robert wrote the terrific forward to my book The New Rules of Marketing & PR. The forward is the perfect way to introduce the new marketing world we’re all living in today. I am so grateful for him doing that for me! (Thanks again).
Remarkably, Robert has produced over 1,000 videos on the Web. I tagged along with him yesterday afternoon and evening to watch him in action. More...
The Social Revolution is Our Industrial Revolution
Broadcast and print media and the services the support the creation and distribution of information are not dead and Social Media is not going to get indicted for holding the smoking gun.
These powerful, influential, and age-old industries are however, undergoing some of their most radical transformations and metamorphoses in order to adapt to the elusive and rapidly shifting information landscape.
Money is migrating away from traditional media as well as the industries and services that support it - from creation to distribution.
Is Social Media to blame?
Any expert, thought leader, or analyst will claim that this transition was christened in the 90s with the popularization of the Internet aka Web 1.0. More...
Curtains for critics?
I for one think there is room for everyone, seasoned pro’s can reference their many experiences for a balanced view but a novice may provide a more personal opinion that will sit more naturally with the man on the street…
Finally - our good friends at Jam have also added in to the debate so now its time to make up your own mind. More...
Sprout Fuels the Social Widget Economy
Sprout is a new, very cool service that lets everyday people create portable widgets for embedding on Web sites, blogs, and in social networks.
I was originally introduced to the service at DEMO08 in January and was immediately blown away.
We live in the widget economy and people today are empowered and compelled to lift and place encapsulated content and experiences from one place to another, however and whenever they'd like. With SproutBuilder, you can now build your own custom, portable and embeddable widgets featuring the Web content, links, gadgets, and capabilities you desire as simply as designing a flyer in Word. More...
Social networking reduces profitability by 1pc at Edelman
According to BBC reporter Maggie Shiels in a story today headlined: “Firms miss social site success”:
“At a recent corporate executive summit in Gleneagles, Scotland, PR company Edelman revealed that social networking shaved 1% off its bottom line by encouraging its staff to use such websites as a recruitment tool.”
Shaved 1pc off its bottom line? Unless the meaning of shaved has changed, that means Edelman has seen profitability drop by 1pc as a result of social networking.
I presume Edelman or Maggie Shiels meant that costs rather than profits were shaved by 1pc. More...
The Essential Guide to Social Media Translated into French
Francois Ramaget of Aspect Consulting translated The Essential Guide to Social Media into French and has made it available as a free download here. Thank you Francois!
The Essential Guide to Social Media is a "quick start" overview of how to listen and participate in social media and new media marketing.
Last year, Yuri Aksyonov translated The Social Media Manifesto into Russian. You can find it here.
If you haven't already had a chance, be sure to read, The Art of Conversation - It's About Listening Not Marketing.
Connect with me on Twitter, Jaiku, LinkedIn, Tumblr, Pownce, Plaxo, FriendFeed, or Facebook. More...
What the f**k is social media?
Via Social PRobiotic
It’s rather punchy message aside, the presentation is also very slickly done and excellent selection of the most relevant and hard-hitting statistics about social media today: 14% of people trust adverts while 78% trust word of mouth. Millennials spend 16 hours a week online. And I especially love the “social > media” slide. Give it a go.
Speaking of presentations, Slideshare is currently featuring “PR 2.0” as its topic of the day, and our congratulations to Paul Fabretti for having his presentation from last week (which talks about some of our work for LG) featured on the front page. More...
A guide to engaging social media for government communicators
I've been browsing the book for a few days and have found it a very coherent view of the development of the online channel and the approaches now available to communicators to listen, engage, influence and be influenced by their customers, stakeholders and community.
In particular the book focuses on how to locate and monitor the conversations even now going on about your organisation, to more fully understand community views and trends in real time.
It's written at a level where beginners or those experienced with social media will still get value out of it. More...
Sydney Writers' Centre Serves Up Facebook Lesson
If you want to check out a great example of an entrepreneurial business utilising Facebook as a means of interacting with consumers, building a community and promoting itself, then check out the Sydney Writers' Centre's page.